A data profile of the people who buy, follow and care about Retirement community in United Kingdom — modelled from more than twelve digital signal sources. Retirement community has an estimated audience of 3,066,927 people in United Kingdom.
The average Retirement community fan in United Kingdom is 52.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Retirement age, Acorn Stairlifts, Family caregivers, with strongest over-indexing on Retirement age (13.1× the country average).
Demographically, the Retirement community audience skews more female with an average age of 52.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Retirement community fan in United Kingdom is more female, around 52.7 years old, with strong Family Orientation tendencies and a notable affinity for Retirement age.
The key figures that characterise the Retirement community profile in United Kingdom.
70.3% are female, 29.7% are male, average age 52.7.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 52.7 |
| Estimated audience size | 3,066,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 5% | |
| 30-39 | 10% | |
| 40-49 | 20% | |
| 50+ | 63% |
of the worldwide Retirement community audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 41.3% |
| United Kingdom | 8.2% |
| Australia | 6.6% |
Where the Retirement community audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~200K | 1.29× | |
| 02 | East of England | ~300K | 1.11× | |
| 03 | Yorkshire and the Humber | ~300K | 1.08× | |
| 04 | West Midlands | ~100K | 1.08× | |
| 05 | South East | ~400K | 1.04× | |
| 06 | South West | ~300K | 1.01× | |
| 07 | North East | ~100K | 0.99× | |
| 08 | Northern Ireland | ~90K | 0.95× | |
| 09 | England | ~2.5M | 0.94× | |
| 10 | East Midlands | ~200K | 0.94× | |
| 11 | Scotland | ~200K | 0.89× | |
| 12 | North West | ~300K | 0.88× |
The strongest cross-interests of the Retirement community audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Redevelopment | Home & Garden | 33.88× | ||
| 02 | Individual retirement account | Business & Career | 30.66× | ||
| 03 | Retirement savings account | Business & Career | 22.47× | ||
| 04 | Acorn Stairlifts | Home & Garden | 16.69× | ||
| 05 | Family caregivers | Kids & Family | 15.51× | ||
| 06 | Retirement age | Business & Career | 13.10× | ||
| 07 | Stair lift | Home & Garden | 11.00× | ||
| 08 | Retirement home | Home & Garden | 9.47× | ||
| 09 | Live-In Caregiver | Health | 8.13× | ||
| 10 | Elderly care | Health | 7.90× | ||
| 11 | Retirement planning | Business & Career | 5.59× | ||
| 12 | Pensioner | Business & Career | 5.56× | ||
| 13 | Retirement | Business & Career | 5.15× | ||
| 14 | Bonmarché | Shopping | 4.59× | ||
| 15 | Old age | Politics & Society | 4.25× | ||
| 16 | Nursing home care | Kids & Family | 3.80× | ||
| 17 | Home equity | Home & Garden | 3.77× | ||
| 18 | Waterstones | Literature | 2.04× | ||
| 19 | Holiday cottage | Travel & Leisure | 2.04× | ||
| 20 | Daily Express | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.13× | |
| Community Orientation | OPEN | 1.38× | |
| Pet Ownership | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Extroversion | THRILL | 0.69× | |
| Luxury Orientation | PREMIUM | 0.72× |
Retirement community has an estimated audience of 3,066,927 people in United Kingdom, concentrated in England and South East.
70.3% of Retirement community fans are female, 29.7% are male, with an average age of 52.7 years.
Retirement community fans show strongest brand affinity for Retirement age (13.1×), Acorn Stairlifts (16.69×), and Family caregivers (15.51×) over the country average.
Retirement community fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Retirement community itself, the audience over-indexes on Acorn Stairlifts (16.69×), Family caregivers (15.51×), Retirement planning (5.59×), and Retirement savings account (22.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Retirement community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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