Gerontology Audience in Germany
Gerontology has an estimated audience of 241,664 people in Germany. 73.8% are female, 26.2% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CC cream, Anti-aging cream, Day spa, Retirement, Eyelash extensions.
The average Gerontology fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CC cream, Anti-aging cream, Day spa, with strongest over-indexing on CC cream (52.05× the country average). Demographically, the Gerontology audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Gerontology fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 44.0 |
| Estimated audience size | 241,664 |
Audience persona
The typical Gerontology fan in Germany is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for CC cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,807 | 1.04× |
| Bayern | 38,020 | 0.98× |
| Baden-Württemberg | 35,022 | 1.06× |
| Niedersachsen | 34,205 | 1.46× |
| Hessen | 16,245 | 0.88× |
| Sachsen | 12,668 | 1.07× |
| Rheinland-Pfalz | 11,010 | 0.91× |
| Berlin | 10,929 | 1.01× |
| Brandenburg | 7,375 | 0.98× |
| Schleswig-Holstein | 7,312 | 0.84× |
| Thüringen | 6,804 | 1.1× |
| Hamburg | 6,484 | 1.19× |
| Sachsen-Anhalt | 4,922 | 0.79× |
| Mecklenburg-Vorpommern | 3,657 | 0.79× |
| Bremen | 2,372 | 1.15× |
| Saarland | 2,221 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CC cream | 52.05× | Beauty & Wellness |
| Anti-aging cream | 10.24× | Beauty & Wellness |
| Day spa | 11.31× | Beauty & Wellness |
| Retirement | 19.53× | Business & Career |
| Eyelash extensions | 7.4× | Beauty & Wellness |
| Cetaphil | 20.14× | Beauty & Wellness |
| Natural skin care | 5.25× | Beauty & Wellness |
| Artificial nails | 5.7× | Beauty & Wellness |
| Ryanair | 2.87× | Travel & Leisure |
| Skin care | 3.62× | Beauty & Wellness |
| Eye liner | 6.2× | Beauty & Wellness |
| Lip balm | 7× | Beauty & Wellness |
| BB cream | 7.66× | Beauty & Wellness |
| Moisturizer | 6.27× | Home & Garden |
| Natural foods | 4.6× | Food & Beverages |
| Nail salon | 5.32× | Beauty & Wellness |
| Do it yourself (DIY) | 2.24× | Home & Garden |
| Face powder | 5.32× | Beauty & Wellness |
| Lip gloss | 5.49× | Beauty & Wellness |
| Hermès | 2.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.36 |
| Community Orientation | OPEN | 2.19 |
| Design Affinity | PREMIUM | 2 |
| Sustainability | BALANCE | 1.89 |
| Sports Activity | POWER | 1.88 |
| Indulgence | JOY | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Vietnam | 11.1% |
| Brazil | 10.4% |
See Gerontology audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gerontology have in Germany?
Gerontology has an estimated audience of 241,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gerontology fans?
73.8% of Gerontology fans are female, 26.2% are male, with an average age of 44.0 years.
Which brands do Gerontology fans like most?
Gerontology fans show strongest brand affinity for CC cream (52.05×), Anti-aging cream (10.24×), and Day spa (11.31×) over the country average.
Where do Gerontology fans live in Germany?
Gerontology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,807), Bayern (reach 38,020), and Baden-Württemberg (reach 35,022). These three regions account for the largest share of the active audience.
What other brands do Gerontology fans also like?
Beyond Gerontology itself, the audience over-indexes on Anti-aging cream (10.24×), Day spa (11.31×), Retirement (19.53×), and Eyelash extensions (7.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gerontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.