Rascasse Audience Intelligence

Gerontology Audience in Germany

A data profile of the people who buy, follow and care about Gerontology in Germany — modelled from more than twelve digital signal sources. Gerontology has an estimated audience of 241,664 people in Germany.

#6839among Topic in Germany#561in Health

The average Gerontology fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CC cream, Retirement, Day spa, with strongest over-indexing on CC cream (36.92× the country average).

Demographically, the Gerontology audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gerontology fan in Germany is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for CC cream.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gerontology profile in Germany.

Audience size
242K
in Germany
Gender
73.8%♀
26.2% male
Age
44.0
average years
Country rank
#20112
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gerontology fans

73.8% are female, 26.2% are male, average age 44.0.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Gerontology audience in Germany
MetricValue
Female73.8%
Male26.2%
Average age44.0
Estimated audience size241,664
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Gerontology audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4926%
50+30%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Gerontology audience comes from Germany.

Worldwide audience distribution share by country for Gerontology
CountryShare
United States25.6%
Vietnam11.1%
Brazil10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gerontology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gerontology fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.45×
02Hamburg~6K1.15×
03Thüringen~7K1.12×
04Bremen~2K1.11×
05Sachsen~10K1.05×
06Baden-Württemberg~30K1.03×
07Nordrhein-Westfalen~50K1.00×
08Brandenburg~7K0.98×
09Bayern~40K0.97×
10Berlin~10K0.97×
11Rheinland-Pfalz~10K0.91×
12Mecklenburg-Vorpommern~4K0.89×
13Schleswig-Holstein~8K0.87×
14Hessen~20K0.86×
15Sachsen-Anhalt~5K0.86×
16Saarland~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Gerontology, Germany
0.86×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gerontology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gerontology audience
#·InterestCategoryAffinity×
01CC creamBeauty & Wellness36.92×
02RetirementBusiness & Career26.79×
03CetaphilBeauty & Wellness22.79×
04Day spaBeauty & Wellness9.57×
05DermatologyBeauty & Wellness8.80×
06PhilanthropyArts & Culture8.47×
07Anti-aging creamBeauty & Wellness7.11×
08Lip balmBeauty & Wellness6.89×
09Eyelash extensionsBeauty & Wellness6.07×
10Nail salonBeauty & Wellness5.57×
11Eye linerBeauty & Wellness5.35×
12Face powderBeauty & Wellness5.20×
13Artificial nailsBeauty & Wellness4.84×
14Lip glossBeauty & Wellness4.77×
15Permanent makeupBeauty & Wellness4.02×
16Hair removalBeauty & Wellness4.00×
17ManicureBeauty & Wellness3.90×
18RyanairTravel & Leisure2.27×
19HermèsFashion & Accessoires2.11×
20TagesschauMovies & TV1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gerontology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gerontology audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.72×
MindfulnessBALANCE2.49×
Quality AwarenessPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gerontology audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Price SensitivityPREMIUM0.89×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gerontology have in Germany?

Gerontology has an estimated audience of 241,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gerontology fans?

73.8% of Gerontology fans are female, 26.2% are male, with an average age of 44.0 years.

03

Which brands do Gerontology fans like most?

Gerontology fans show strongest brand affinity for CC cream (36.92×), Retirement (26.79×), and Day spa (9.57×) over the country average.

04

Where do Gerontology fans live in Germany?

Gerontology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gerontology fans also like?

Beyond Gerontology itself, the audience over-indexes on Retirement (26.79×), Day spa (9.57×), Cetaphil (22.79×), and Anti-aging cream (7.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Gerontology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gerontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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