Rascasse Audience Intelligence

Gerontology Audience in United States

A data profile of the people who buy, follow and care about Gerontology in United States — modelled from more than twelve digital signal sources. Gerontology has an estimated audience of 3,259,221 people in United States.

#4861among Topic in United States#369in Health

The average Gerontology fan in United States is 48.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eucerin, Eyelash extensions, Bath and Bodyworks, with strongest over-indexing on Eucerin (15.68× the country average).

Demographically, the Gerontology audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gerontology fan in United States is more female, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Eucerin.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gerontology profile in United States.

Audience size
3.3M
in United States
Gender
70.0%♀
30.0% male
Age
48.7
average years
Country rank
#9573
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gerontology fans

70.0% are female, 30.0% are male, average age 48.7.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Gerontology audience in United States
MetricValue
Female70.0%
Male30.0%
Average age48.7
Estimated audience size3,259,221
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Gerontology audience in United States
Age bracketShare%
16-196%
20-299%
30-3914%
40-4923%
50+47%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Gerontology audience comes from United States.

Worldwide audience distribution share by country for Gerontology
CountryShare
United States25.6%
Vietnam11.1%
Brazil10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gerontology audience in United States is strongest.

Fig. 05

Top regions by affinity

Gerontology fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~20K1.51×
02California~400K1.25×
03Massachusetts~80K1.22×
04North Carolina~100K1.21×
05Utah~40K1.21×
06Oregon~40K1.20×
07Connecticut~40K1.18×
08Maryland~70K1.17×
09Hawaii~20K1.14×
10Maine~10K1.13×
11Rhode Island~10K1.13×
12Virginia~90K1.11×
13Iowa~30K1.11×
14Washington, District of Columbia~10K1.11×
15Kansas~30K1.06×
16Mississippi~30K1.05×
17Vermont~6K1.05×
18Georgia~100K1.04×
19Ohio~100K1.03×
20Minnesota~50K1.02×
21North Dakota~7K1.00×
22New York~200K0.99×
23Michigan~80K0.99×
24Kentucky~40K0.99×
25Missouri~50K0.98×
26Arkansas~30K0.98×
27Wisconsin~50K0.96×
28Oklahoma~30K0.95×
29New Jersey~80K0.94×
30Louisiana~40K0.94×
31West Virginia~10K0.94×
32New Hampshire~10K0.94×
33Pennsylvania~100K0.93×
34Idaho~20K0.93×
35Delaware~8K0.93×
36South Carolina~50K0.92×
37Alabama~40K0.92×
38Nevada~30K0.91×
39Florida~200K0.90×
40Tennessee~60K0.90×
41South Dakota~7K0.90×
42Alaska~6K0.90×
43Illinois~100K0.89×
44Montana~8K0.89×
45Indiana~50K0.87×
46Texas~200K0.85×
47Colorado~40K0.85×
48Washington~50K0.83×
49Arizona~50K0.79×
50New Mexico~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Gerontology, United States
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gerontology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gerontology audience
#·InterestCategoryAffinity×
01EucerinBeauty & Wellness15.68×
02AvèneBeauty & Wellness12.38×
03DermalogicaBeauty & Wellness8.56×
04Civil servicePolitics & Society5.82×
05Life extensionHealth5.06×
06Eyelash extensionsBeauty & Wellness3.99×
07Web serverTechnology & Electronics3.96×
08Day spaBeauty & Wellness3.92×
09Bath and BodyworksShopping3.81×
10Retirement planningBusiness & Career3.57×
11Anti-aging creamBeauty & Wellness3.40×
12QVCMovies & TV3.32×
13Microwave ovenHome & Garden2.81×
14PhilanthropyArts & Culture2.77×
15Discount storesShopping2.29×
16InnovationBusiness & Career2.29×
17Personal careHealth2.18×
18SephoraShopping2.02×
19Skin careBeauty & Wellness1.88×
20Dollar GeneralShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gerontology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gerontology audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Quality AwarenessPREMIUM1.98×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gerontology audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
Risk AppetiteTHRILL0.99×
TraditionCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gerontology have in United States?

Gerontology has an estimated audience of 3,259,221 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gerontology fans?

70.0% of Gerontology fans are female, 30.0% are male, with an average age of 48.7 years.

03

Which brands do Gerontology fans like most?

Gerontology fans show strongest brand affinity for Eucerin (15.68×), Eyelash extensions (3.99×), and Bath and Bodyworks (3.81×) over the country average.

04

Where do Gerontology fans live in United States?

Gerontology fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gerontology fans also like?

Beyond Gerontology itself, the audience over-indexes on Eyelash extensions (3.99×), Bath and Bodyworks (3.81×), Life extension (5.06×), and Avène (12.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Gerontology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gerontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →