Gerontology Audience in United States

Gerontology has an estimated audience of 3,259,221 people in United States. 70.0% are female, 30.0% are male, average age 48.7. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google Maps, Capital One, Google News, Anti-aging cream.

The average Gerontology fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (6.17× the country average). Demographically, the Gerontology audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Gerontology fans

Demographic split for Gerontology audience in United States
MetricValue
Female70.0%
Male30.0%
Average age48.7
Estimated audience size3,259,221

Audience persona

The typical Gerontology fan in United States is more female, around 48.7 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Gerontology in United States
RegionReachAffinity
California481,1661.34×
Texas246,8780.88×
Florida204,9570.93×
New York196,9991.08×
North Carolina126,8541.29×
Georgia110,4181.1×
Ohio106,7441.06×
Pennsylvania104,2800.95×
Illinois100,5630.93×
Virginia88,8521.12×
Michigan86,2421.01×
Massachusetts81,2751.27×
New Jersey81,1930.98×
Maryland65,9531.18×
Tennessee58,4840.89×
Washington57,6530.88×
Arizona53,8940.81×
Indiana52,7320.89×
Missouri51,7710.99×
Minnesota50,9131.09×
Oregon46,4591.24×
Colorado46,2400.9×
Wisconsin46,0570.94×
South Carolina45,6630.93×
Alabama41,6910.92×
Kentucky41,0111×
Connecticut39,5711.21×
Louisiana39,0760.93×
Utah36,2921.24×
Oklahoma35,5190.98×
Mississippi29,4211.1×
Iowa28,8551.07×
Nevada28,4000.9×
Kansas26,8881.05×
Arkansas25,9430.97×
Nebraska24,3621.49×
Idaho15,5840.95×
Hawaii15,3651.1×
West Virginia13,1390.87×
New Mexico12,1900.75×
Rhode Island12,0841.16×
Maine11,9811.03×
New Hampshire11,5210.9×
Washington, District of Columbia10,4491.07×
Delaware7,9010.88×
Montana7,6020.84×
North Dakota5,7950.87×
Vermont5,5650.97×
South Dakota5,3820.71×
Alaska5,0520.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gerontology audience
BrandAffinityCategory
Indeed.com6.17×Business & Career
Google Maps5.64×Internet & Social Media
Capital One4.64×Business & Career
Google News5.59×News
Anti-aging cream6.47×Beauty & Wellness
Hair Cuttery14.35×Beauty & Wellness
Eucerin22.27×Beauty & Wellness
Enterprise Rent-A-Car5.1×Cars & Mobility
Eyelash extensions5.63×Beauty & Wellness
Avène19.97×Beauty & Wellness
Kendra Scott8.24×Fashion & Accessoires
Circle K4.84×Shopping
Khan Academy5.75×Business & Career
Apple Store5.4×Shopping
Personal care3.02×Health
Dakota Johnson6.49×Movies & TV
Do it yourself (DIY)2.17×Home & Garden
DeviantArt4.38×Internet & Social Media
Natural skin care3.89×Beauty & Wellness
Dermalogica12.15×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gerontology audience
TraitClusterScore
Quality AwarenessPREMIUM1.96
Luxury OrientationPREMIUM1.85
Design AffinityPREMIUM1.66
TravellingTHRILL1.59
Community OrientationOPEN1.52
DIY MentalityTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Gerontology
CountryShare
United States25.6%
Vietnam11.1%
Brazil10.4%

See Gerontology audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Gerontology have in United States?

Gerontology has an estimated audience of 3,259,221 people in United States, concentrated in California and Texas.

What is the gender split and age of Gerontology fans?

70.0% of Gerontology fans are female, 30.0% are male, with an average age of 48.7 years.

Which brands do Gerontology fans like most?

Gerontology fans show strongest brand affinity for Indeed.com (6.17×), Google Maps (5.64×), and Capital One (4.64×) over the country average.

Where do Gerontology fans live in United States?

Gerontology fans in United States are most concentrated in California (reach 481,166), Texas (reach 246,878), and Florida (reach 204,957). These three regions account for the largest share of the active audience.

What other brands do Gerontology fans also like?

Beyond Gerontology itself, the audience over-indexes on Google Maps (5.64×), Capital One (4.64×), Google News (5.59×), and Anti-aging cream (6.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gerontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.