Rascasse Audience Intelligence

Luxury Boutique Audience in Germany

A data profile of the people who buy, follow and care about Luxury Boutique in Germany — modelled from more than twelve digital signal sources. Luxury Boutique has an estimated audience of 348,558 people in Germany.

#225among Touchpoint in Germany#376in Shopping

The average Luxury Boutique fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mytheresa.com, Balmain, Pandora, with strongest over-indexing on Mytheresa.com (38.35× the country average).

Demographically, the Luxury Boutique audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Luxury Boutique fan in Germany is more female, around 33.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mytheresa.com.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury Boutique profile in Germany.

Audience size
349K
in Germany
Gender
60.9%♀
39.1% male
Age
33.8
average years
Country rank
#15571
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury Boutique fans

60.9% are female, 39.1% are male, average age 33.8.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Luxury Boutique audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age33.8
Estimated audience size348,558
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Luxury Boutique audience in Germany
Age bracketShare%
16-1929%
20-2926%
30-3920%
40-4918%
50+7%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Luxury Boutique audience comes from Germany.

Worldwide audience distribution share by country for Luxury Boutique
CountryShare
United States14.0%
Italy12.1%
Ukraine5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury Boutique audience in Germany is strongest.

Fig. 05

Top regions by affinity

Luxury Boutique fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.43×
02Saarland~5K1.22×
03Mecklenburg-Vorpommern~7K1.09×
04Sachsen-Anhalt~10K1.07×
05Thüringen~9K1.06×
06Brandenburg~10K1.00×
07Schleswig-Holstein~10K0.96×
08Hamburg~8K0.96×
09Rheinland-Pfalz~20K0.93×
10Sachsen~20K0.92×
11Berlin~10K0.90×
12Niedersachsen~30K0.87×
13Hessen~20K0.86×
14Baden-Württemberg~40K0.83×
15Bayern~50K0.80×
16Nordrhein-Westfalen~60K0.75×
Fig. 06

Affinity by region

Affinity by region — Luxury Boutique, Germany
0.75×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury Boutique audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury Boutique audience
#·InterestCategoryAffinity×
01BalmainFashion & Accessoires39.39×
02Mytheresa.comShopping38.35×
03Metropolitan Museum of ArtArts & Culture25.30×
04Christian LouboutinFashion & Accessoires22.16×
05MissoniFashion & Accessoires21.79×
06Museum of Modern ArtArts & Culture16.44×
07PandoraFashion & Accessoires16.23×
08FlorenceTravel & Leisure14.27×
09FendiFashion & Accessoires12.50×
10Luxury yachtTravel & Leisure12.08×
11Standup paddleboardingSports11.50×
12Business classTravel & Leisure11.45×
13Luxury WatchesFashion & Accessoires11.36×
14OmegaFashion & Accessoires11.13×
15Audemars PiguetFashion & Accessoires10.67×
16Expensive TasteBusiness & Career8.58×
17Office 365Technology & Electronics7.37×
18First class travelTravel & Leisure7.33×
19MilanTravel & Leisure6.69×
20Google DriveTechnology & Electronics6.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury Boutique audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury Boutique audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.67×
Luxury OrientationPREMIUM4.52×
Design AffinityPREMIUM3.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury Boutique audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Family OrientationCONSERVATISM0.93×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury Boutique have in Germany?

Luxury Boutique has an estimated audience of 348,558 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Luxury Boutique fans?

60.9% of Luxury Boutique fans are female, 39.1% are male, with an average age of 33.8 years.

03

Which brands do Luxury Boutique fans like most?

Luxury Boutique fans show strongest brand affinity for Mytheresa.com (38.35×), Balmain (39.39×), and Pandora (16.23×) over the country average.

04

Where do Luxury Boutique fans live in Germany?

Luxury Boutique fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury Boutique fans also like?

Beyond Luxury Boutique itself, the audience over-indexes on Balmain (39.39×), Pandora (16.23×), Business class (11.45×), and Luxury yacht (12.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Luxury Boutique audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Luxury Boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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