Luxury Boutique Audience in Germany
Luxury Boutique has an estimated audience of 348,558 people in Germany. 60.9% are female, 39.1% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Business class, Balmain, Standup paddleboarding, Mytheresa.com, Metropolitan Museum of Art.
The average Luxury Boutique fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Business class, Balmain, Standup paddleboarding, with strongest over-indexing on Business class (11.9× the country average). Demographically, the Luxury Boutique audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Luxury Boutique fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 33.8 |
| Estimated audience size | 348,558 |
Audience persona
The typical Luxury Boutique fan in Germany is more female, around 33.8 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 29,064 | 0.38× |
| Bayern | 19,606 | 0.35× |
| Baden-Württemberg | 16,406 | 0.34× |
| Sachsen-Anhalt | 12,484 | 1.38× |
| Hessen | 11,872 | 0.45× |
| Thüringen | 11,839 | 1.33× |
| Niedersachsen | 11,519 | 0.34× |
| Brandenburg | 11,165 | 1.03× |
| Rheinland-Pfalz | 11,001 | 0.63× |
| Bremen | 10,022 | 3.36× |
| Mecklenburg-Vorpommern | 9,982 | 1.5× |
| Saarland | 9,574 | 2.24× |
| Sachsen | 9,572 | 0.56× |
| Schleswig-Holstein | 9,422 | 0.75× |
| Berlin | 9,313 | 0.6× |
| Hamburg | 5,905 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business class | 11.9× | Travel & Leisure |
| Balmain | 21.72× | Fashion & Accessoires |
| Standup paddleboarding | 11.02× | Sports |
| Mytheresa.com | 15.32× | Shopping |
| Metropolitan Museum of Art | 18.72× | Arts & Culture |
| Pandora | 8.97× | Fashion & Accessoires |
| Luxury Watches | 11.22× | Fashion & Accessoires |
| Christian Louboutin | 15.38× | Fashion & Accessoires |
| Museum of Modern Art | 11.26× | Arts & Culture |
| Hermès | 4.05× | Fashion & Accessoires |
| First class travel | 6.5× | Travel & Leisure |
| Fendi | 9.4× | Fashion & Accessoires |
| Bottega Veneta | 9.4× | Fashion & Accessoires |
| Livemusic | 3.61× | Music & Radio |
| Rosie Huntington-Whiteley | 13.5× | Fashion & Accessoires |
| Office 365 | 5.12× | Technology & Electronics |
| Google Drive | 4.25× | Technology & Electronics |
| Florence | 9.56× | Travel & Leisure |
| TikTok | 1.83× | Internet & Social Media |
| Breuninger | 3.07× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.55 |
| Luxury Orientation | PREMIUM | 4.03 |
| Design Affinity | PREMIUM | 1.93 |
| Indulgence | JOY | 1.78 |
| Sports Activity | POWER | 1.53 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 12.1% |
| Ukraine | 5.4% |
See Luxury Boutique audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Luxury Boutique have in Germany?
Luxury Boutique has an estimated audience of 348,558 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luxury Boutique fans?
60.9% of Luxury Boutique fans are female, 39.1% are male, with an average age of 33.8 years.
Which brands do Luxury Boutique fans like most?
Luxury Boutique fans show strongest brand affinity for Business class (11.9×), Balmain (21.72×), and Standup paddleboarding (11.02×) over the country average.
Where do Luxury Boutique fans live in Germany?
Luxury Boutique fans in Germany are most concentrated in Nordrhein-Westfalen (reach 29,064), Bayern (reach 19,606), and Baden-Württemberg (reach 16,406). These three regions account for the largest share of the active audience.
What other brands do Luxury Boutique fans also like?
Beyond Luxury Boutique itself, the audience over-indexes on Balmain (21.72×), Standup paddleboarding (11.02×), Mytheresa.com (15.32×), and Metropolitan Museum of Art (18.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luxury Boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.