Luxury Boutique Audience in United States

Luxury Boutique logo

Luxury Boutique has an estimated audience of 1,244,722 people in United States. 64.2% are female, 35.8% are male, average age 33.7. Top regions: California, Texas, New York. Top brand affinities: Home equity, Sub Zero (Official), Lulu 黃路梓茵, Voltron: Legendary Defender, The Streets.

The average Luxury Boutique fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Sub Zero (Official), Lulu 黃路梓茵, with strongest over-indexing on Home equity (3.9× the country average). Demographically, the Luxury Boutique audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Luxury Boutique fans

Demographic split for Luxury Boutique audience in United States
MetricValue
Female64.2%
Male35.8%
Average age33.7
Estimated audience size1,244,722

Audience persona

The typical Luxury Boutique fan in United States is more female, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Luxury Boutique in United States
RegionReachAffinity
California297,0752.17×
Texas121,5011.14×
New York109,5741.58×
Florida87,3131.04×
Illinois66,4971.6×
New Jersey55,1131.74×
Washington49,8942×
Pennsylvania42,7471.02×
Maryland36,6271.71×
Georgia35,7560.93×
North Carolina34,3520.92×
Michigan33,3011.02×
Ohio33,1140.86×
Virginia30,9591.02×
Massachusetts28,6991.17×
Arizona21,2660.84×
Tennessee20,4620.82×
Oregon19,9631.4×
Colorado19,2250.98×
Minnesota19,1321.07×
Connecticut16,6241.33×
Indiana16,2370.71×
Missouri15,6370.78×
Nevada12,5591.04×
Wisconsin12,1290.65×
Louisiana11,3780.71×
South Carolina11,3280.6×
Alabama11,2840.65×
Utah11,0070.99×
Hawaii10,5561.97×
Kentucky8,7940.56×
Kansas7,6600.78×
Oklahoma6,3380.46×
Mississippi6,0990.59×
Iowa6,0600.59×
Arkansas5,5250.54×
Washington, District of Columbia5,2821.41×
Delaware4,9241.43×
Idaho4,5590.73×
New Mexico3,8990.62×
New Hampshire3,7270.76×
Nebraska3,4250.55×
Rhode Island3,3780.85×
Alaska3,2841.23×
West Virginia3,1590.55×
Maine3,0360.68×
Montana2,6800.78×
South Dakota2,4870.86×
North Dakota2,4060.94×
Vermont1,7510.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luxury Boutique audience
BrandAffinityCategory
Home equity3.9×Home & Garden
Sub Zero (Official)17.38×Literature
Lulu 黃路梓茵4.55×Movies & TV
Voltron: Legendary Defender25.93×Movies & TV
The Streets38.33×Music & Radio
Bank account3.95×Business & Career
South Asian cuisine12.76×Food & Beverages
New York Harbor16.74×Travel & Leisure
Mothercare3.77×Kids & Family
Iowa Lottery11.66×Games
Natural rubber2.3×Cars & Mobility
Regional styles of Mexican music3×Music & Radio
Meals on Wheels5.94×Food & Beverages
St. Ives13.33×Travel & Leisure
JDM Cars7.5×Cars & Mobility
Highland games7.4×Sports
Bunga bunga69.4×Politics & Society
JDSU2.22×Business & Career
Fairy godmother4.64×Literature
Gilt.com4.92×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury Boutique audience
TraitClusterScore
Quality AwarenessPREMIUM5.6
Luxury OrientationPREMIUM3.35
Design AffinityPREMIUM2.81
IndulgenceJOY2.21
Early Adopter MentalityPOWER1.87
SustainabilityBALANCE1.84

Worldwide distribution

Worldwide audience distribution share by country for Luxury Boutique
CountryShare
United States14.0%
Italy12.1%
Ukraine5.4%

See Luxury Boutique audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Luxury Boutique have in United States?

Luxury Boutique has an estimated audience of 1,244,722 people in United States, concentrated in California and Texas.

What is the gender split and age of Luxury Boutique fans?

64.2% of Luxury Boutique fans are female, 35.8% are male, with an average age of 33.7 years.

Which brands do Luxury Boutique fans like most?

Luxury Boutique fans show strongest brand affinity for Home equity (3.9×), Sub Zero (Official) (17.38×), and Lulu 黃路梓茵 (4.55×) over the country average.

Where do Luxury Boutique fans live in United States?

Luxury Boutique fans in United States are most concentrated in California (reach 297,075), Texas (reach 121,501), and New York (reach 109,574). These three regions account for the largest share of the active audience.

What other brands do Luxury Boutique fans also like?

Beyond Luxury Boutique itself, the audience over-indexes on Sub Zero (Official) (17.38×), Lulu 黃路梓茵 (4.55×), Voltron: Legendary Defender (25.93×), and The Streets (38.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.