Rascasse Audience Intelligence

Luxury Boutique Audience in United States

A data profile of the people who buy, follow and care about Luxury Boutique in United States — modelled from more than twelve digital signal sources. Luxury Boutique has an estimated audience of 1,244,722 people in United States.

#261among Touchpoint in United States#350in Shopping

The average Luxury Boutique fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Kansas, Texas.

Top brand affinities include Napoleon Dynamite, Maison Margiela, Stella McCartney, with strongest over-indexing on Napoleon Dynamite (20× the country average).

Demographically, the Luxury Boutique audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury Boutique fan in United States is more female, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Napoleon Dynamite.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury Boutique profile in United States.

Audience size
1.2M
in United States
Gender
64.2%♀
35.8% male
Age
33.7
average years
Country rank
#20324
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+864%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury Boutique fans

64.2% are female, 35.8% are male, average age 33.7.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Luxury Boutique audience in United States
MetricValue
Female64.2%
Male35.8%
Average age33.7
Estimated audience size1,244,722
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Luxury Boutique audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Luxury Boutique audience comes from United States.

Worldwide audience distribution share by country for Luxury Boutique
CountryShare
United States14.0%
Italy12.1%
Ukraine5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury Boutique audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury Boutique fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K20.37×
02Kansas~200K16.74×
03Idaho~30K4.47×
04Washington~40K1.73×
05Hawaii~8K1.48×
06Maryland~30K1.38×
07New Jersey~40K1.36×
08California~200K1.33×
09Illinois~50K1.32×
10Washington, District of Columbia~5K1.23×
11Oregon~20K1.21×
12Delaware~4K1.14×
13Connecticut~10K1.08×
14Alaska~3K1.04×
15Minnesota~20K0.98×
16Colorado~20K0.95×
17New York~70K0.94×
18North Dakota~2K0.94×
19Michigan~30K0.93×
20South Dakota~3K0.93×
21Rhode Island~4K0.91×
22Montana~3K0.89×
23Florida~70K0.86×
24Maine~4K0.86×
25New Hampshire~4K0.85×
26West Virginia~5K0.83×
27Pennsylvania~30K0.82×
28Virginia~20K0.82×
29New Mexico~5K0.81×
30Nebraska~5K0.80×
31Tennessee~20K0.78×
32Iowa~8K0.78×
33Mississippi~8K0.78×
34North Carolina~30K0.77×
35Missouri~20K0.77×
36Massachusetts~20K0.76×
37Louisiana~10K0.76×
38Arkansas~8K0.76×
39Texas~80K0.74×
40Nevada~9K0.74×
41Ohio~30K0.72×
42Oklahoma~10K0.72×
43Wisconsin~10K0.70×
44Utah~8K0.70×
45Indiana~20K0.69×
46Alabama~10K0.68×
47Kentucky~10K0.66×
48Arizona~20K0.65×
49South Carolina~10K0.64×
50Georgia~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Luxury Boutique, United States
0.63×1.00×20.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury Boutique audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury Boutique audience
#·InterestCategoryAffinity×
01Napoleon DynamiteMovies & TV20.00×
02Marni (clothing)Fashion & Accessoires18.33×
03Private JetsCars & Mobility16.27×
04Maison MargielaFashion & Accessoires14.48×
05Frank Lloyd WrightHome & Garden12.88×
06Stella McCartneyFashion & Accessoires12.70×
07Acne StudiosFashion & Accessoires12.33×
08Jimmy ChooFashion & Accessoires11.64×
09Christian LouboutinFashion & Accessoires10.88×
10Bottega VenetaFashion & Accessoires10.69×
11Back to the FutureMovies & TV8.09×
12BB creamBeauty & Wellness8.03×
13Marc JacobsFashion & Accessoires7.58×
14MilanTravel & Leisure6.69×
15BalenciagaFashion & Accessoires6.33×
16PandoraFashion & Accessoires5.54×
17HermèsFashion & Accessoires4.96×
18Louis VuittonFashion & Accessoires3.41×
19Nordstrom rackFashion & Accessoires2.79×
20Luxury goodsFashion & Accessoires2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury Boutique audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury Boutique audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.90×
IndulgenceJOY3.20×
Luxury OrientationPREMIUM2.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury Boutique audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
TraditionCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury Boutique have in United States?

Luxury Boutique has an estimated audience of 1,244,722 people in United States, concentrated in California and Kansas.

02

What is the gender split and age of Luxury Boutique fans?

64.2% of Luxury Boutique fans are female, 35.8% are male, with an average age of 33.7 years.

03

Which brands do Luxury Boutique fans like most?

Luxury Boutique fans show strongest brand affinity for Napoleon Dynamite (20×), Maison Margiela (14.48×), and Stella McCartney (12.7×) over the country average.

04

Where do Luxury Boutique fans live in United States?

Luxury Boutique fans in United States are most concentrated in California (reach ~200K), Kansas (reach ~200K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury Boutique fans also like?

Beyond Luxury Boutique itself, the audience over-indexes on Maison Margiela (14.48×), Stella McCartney (12.7×), Bottega Veneta (10.69×), and Jimmy Choo (11.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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