A data profile of the people who buy, follow and care about Ted Baker in United Kingdom — modelled from more than twelve digital signal sources. Ted Baker has an estimated audience of 3,614,731 people in United Kingdom.
The average Ted Baker fan in United Kingdom is 41.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Harrods, Laura Ashley, Waitrose, with strongest over-indexing on Harrods (4.38× the country average).
Demographically, the Ted Baker audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ted Baker fan in United Kingdom is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Harrods.
The key figures that characterise the Ted Baker profile in United Kingdom.
69.9% are female, 30.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 41.5 |
| Estimated audience size | 3,614,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Ted Baker audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 30.4% |
| United States | 20.4% |
| Germany | 9.3% |
Where the Ted Baker audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 2.09× | |
| 02 | North West | ~500K | 1.31× | |
| 03 | Greater London | ~600K | 1.28× | |
| 04 | East of England | ~400K | 1.18× | |
| 05 | East Midlands | ~300K | 1.16× | |
| 06 | South East | ~500K | 0.98× | |
| 07 | West Midlands | ~100K | 0.79× | |
| 08 | South West | ~200K | 0.78× | |
| 09 | North East | ~100K | 0.77× | |
| 10 | Yorkshire and the Humber | ~200K | 0.76× | |
| 11 | Northern Ireland | ~80K | 0.74× | |
| 12 | Scotland | ~200K | 0.64× | |
| 13 | Wales | ~100K | 0.56× |
The strongest cross-interests of the Ted Baker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harvey Norman | Shopping | 10.20× | ||
| 02 | Laura Mercier | Beauty & Wellness | 9.66× | ||
| 03 | Isabel Marant | Fashion & Accessoires | 9.00× | ||
| 04 | And Other Stories | Shopping | 8.66× | ||
| 05 | Laura Ashley | Home & Garden | 8.57× | ||
| 06 | Hilary Duff | Movies & TV | 7.16× | ||
| 07 | Center Parcs UK | Travel & Leisure | 6.96× | ||
| 08 | Center Parcs | Travel & Leisure | 6.64× | ||
| 09 | Harvey Nichols | Shopping | 5.80× | ||
| 10 | Loose Women | Movies & TV | 5.71× | ||
| 11 | Stone Island | Fashion & Accessoires | 5.63× | ||
| 12 | Rory McIlroy | Sports | 5.06× | ||
| 13 | Hair Extensions | Beauty & Wellness | 4.43× | ||
| 14 | Harrods | Shopping | 4.38× | ||
| 15 | Afrobeat | Music & Radio | 4.24× | ||
| 16 | Maltese (dog) | Pets & Animals | 4.07× | ||
| 17 | New Look | Fashion & Accessoires | 3.38× | ||
| 18 | Waitrose | Shopping | 3.37× | ||
| 19 | rugby | Sports | 3.33× | ||
| 20 | Debenhams | Fashion & Accessoires | 3.30× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Luxury Orientation | PREMIUM | 1.02× | |
| Creativity | OPEN | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Need for Security | CONSERVATISM | 0.43× | |
| Mindfulness | BALANCE | 0.47× |
Ted Baker's target market in United Kingdom covers an estimated 3,614,731 people, concentrated in England and Greater London.
69.9% of the Ted Baker audience are female, 30.1% are male, with an average age of 41.5 years.
Ted Baker fans show strongest brand affinity for Harrods (4.38×), Laura Ashley (8.57×), and Waitrose (3.37×) over the country average.
Ted Baker fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~600K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ted Baker itself, the audience over-indexes on Laura Ashley (8.57×), Waitrose (3.37×), Harvey Nichols (5.8×), and Isabel Marant (9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ted Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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