A data profile of the people who buy, follow and care about Horeca in Netherlands — modelled from more than twelve digital signal sources. Horeca has an estimated audience of 2,266,936 people in Netherlands.
The average Horeca fan in Netherlands is 43.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Rabobank, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (2.11× the country average).
Demographically, the Horeca audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Horeca fan in Netherlands is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Horeca profile in Netherlands.
59.0% are female, 41.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.8 |
| Estimated audience size | 2,266,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Horeca audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 23.4% |
| Italy | 12.5% |
| Belgium | 11.8% |
Where the Horeca audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~300K | 1.18× | |
| 02 | Limburg | ~200K | 1.16× | |
| 03 | North Brabant | ~400K | 1.12× | |
| 04 | Drenthe | ~70K | 1.03× | |
| 05 | North Holland | ~400K | 1.02× | |
| 06 | Overijssel | ~200K | 0.96× | |
| 07 | Zuid-Holland | ~500K | 0.95× | |
| 08 | Groningen | ~70K | 0.91× | |
| 09 | Friesland | ~80K | 0.88× | |
| 10 | Flevoland | ~50K | 0.84× |
The strongest cross-interests of the Horeca audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Afrikaans | Politics & Society | 3.60× | ||
| 02 | Jake Paul | Internet & Social Media | 3.13× | ||
| 03 | JYSK | Home & Garden | 2.97× | ||
| 04 | Arsenal F.C. | Sports | 2.65× | ||
| 05 | Danish design | Home & Garden | 2.64× | ||
| 06 | Ibiza | Travel & Leisure | 2.59× | ||
| 07 | Real property | Home & Garden | 2.24× | ||
| 08 | Jumbo (supermarket) | Shopping | 2.11× | ||
| 09 | Internet & Social Media | 1.96× | |||
| 10 | TUI | Travel & Leisure | 1.93× | ||
| 11 | Broker | Business & Career | 1.92× | ||
| 12 | Rabobank | Business & Career | 1.90× | ||
| 13 | Hornbach | Shopping | 1.89× | ||
| 14 | Charity and causes | Business & Career | 1.75× | ||
| 15 | Hair products | Beauty & Wellness | 1.67× | ||
| 16 | Aldi | Shopping | 1.65× | ||
| 17 | Indeed.com | Business & Career | 1.63× | ||
| 18 | Etos | Health | 1.57× | ||
| 19 | Belgium | Travel & Leisure | 1.53× | ||
| 20 | Kruidvat | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.42× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Sustainability | BALANCE | 0.88× | |
| Creativity | OPEN | 0.91× |
Horeca has an estimated audience of 2,266,936 people in Netherlands, concentrated in Zuid-Holland and North Holland.
59.0% of Horeca fans are female, 41.0% are male, with an average age of 43.8 years.
Horeca fans show strongest brand affinity for Jumbo (supermarket) (2.11×), Rabobank (1.9×), and WhatsApp (1.96×) over the country average.
Horeca fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Horeca itself, the audience over-indexes on Rabobank (1.9×), WhatsApp (1.96×), Hornbach (1.89×), and Aldi (1.65×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Horeca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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