Horeca Audience in Germany
Horeca has an estimated audience of 288,947 people in Germany. 56.1% are female, 43.9% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: MK, Goes, Dog breed, Davos, Progressive rock.
The average Horeca fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include MK, Goes, Dog breed, with strongest over-indexing on MK (7.56× the country average). Demographically, the Horeca audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Horeca fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 41.6 |
| Estimated audience size | 288,947 |
Audience persona
The typical Horeca fan in Germany is more female, around 41.6 years old, with strong Individualism tendencies and a notable affinity for MK.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,185 | 1.38× |
| Bayern | 60,702 | 1.31× |
| Hessen | 43,230 | 1.96× |
| Baden-Württemberg | 37,122 | 0.94× |
| Niedersachsen | 26,141 | 0.93× |
| Berlin | 21,754 | 1.68× |
| Rheinland-Pfalz | 16,762 | 1.16× |
| Hamburg | 9,648 | 1.48× |
| Schleswig-Holstein | 8,247 | 0.79× |
| Sachsen | 7,913 | 0.56× |
| Brandenburg | 5,701 | 0.64× |
| Sachsen-Anhalt | 3,541 | 0.47× |
| Thüringen | 3,454 | 0.47× |
| Saarland | 2,770 | 0.78× |
| Mecklenburg-Vorpommern | 2,623 | 0.48× |
| Bremen | 2,399 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 7.56× | Music & Radio |
| Goes | 1.86× | Travel & Leisure |
| Dog breed | 1.73× | Pets & Animals |
| Davos | 12.28× | Travel & Leisure |
| Progressive rock | 2.66× | Music & Radio |
| Mechanic | 3.4× | Cars & Mobility |
| Israel | 2.66× | Travel & Leisure |
| Julius Caesar (play) | 9.62× | |
| Ayrton Senna | 6.21× | Sports |
| Gil Ofarim | 1.56× | Music & Radio |
| Natural rubber | 2.65× | Cars & Mobility |
| Farinata | 14.91× | Food & Beverages |
| Leverage (TV series) | 6.1× | Movies & TV |
| Christmas Gift | 1.61× | Kids & Family |
| Man's Search for Meaning | 9.78× | |
| Cachorro | 2.81× | Pets & Animals |
| Public speaking | 4.08× | Politics & Society |
| Corfu (regional unit) | 2.21× | Travel & Leisure |
| Nurse education | 1.69× | Kids & Family |
| St. Ives | 14.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.27 |
| Design Affinity | PREMIUM | 1.79 |
| Early Adopter Mentality | POWER | 1.52 |
| Quality Awareness | PREMIUM | 1.48 |
| Need for Security | CONSERVATISM | 1.46 |
| Convenience Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 23.4% |
| Italy | 12.5% |
| Belgium | 11.8% |
See Horeca audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Horeca have in Germany?
Horeca has an estimated audience of 288,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horeca fans?
56.1% of Horeca fans are female, 43.9% are male, with an average age of 41.6 years.
Which brands do Horeca fans like most?
Horeca fans show strongest brand affinity for MK (7.56×), Goes (1.86×), and Dog breed (1.73×) over the country average.
Where do Horeca fans live in Germany?
Horeca fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,185), Bayern (reach 60,702), and Hessen (reach 43,230). These three regions account for the largest share of the active audience.
What other brands do Horeca fans also like?
Beyond Horeca itself, the audience over-indexes on Goes (1.86×), Dog breed (1.73×), Davos (12.28×), and Progressive rock (2.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horeca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.