Rascasse Audience Intelligence

Horeca Audience in United States

A data profile of the people who buy, follow and care about Horeca in United States — modelled from more than twelve digital signal sources. Horeca has an estimated audience of 313,151 people in United States.

#13287among Topic in United States#3931in Travel & Leisure

The average Horeca fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Arabic coffee, WEBstaurantStore, Google Images, with strongest over-indexing on Arabic coffee (84.12× the country average).

Demographically, the Horeca audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horeca fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Arabic coffee.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horeca profile in United States.

Audience size
313K
in United States
Gender
57.2%♀
42.8% male
Age
36.6
average years
Country rank
#47282
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horeca fans

57.2% are female, 42.8% are male, average age 36.6.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Horeca audience in United States
MetricValue
Female57.2%
Male42.8%
Average age36.6
Estimated audience size313,151
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Horeca audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4917%
50+16%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Horeca audience comes from United States.

Worldwide audience distribution share by country for Horeca
CountryShare
Netherlands23.4%
Italy12.5%
Belgium11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horeca audience in United States is strongest.

Fig. 05

Top regions by affinity

Horeca fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K3.28×
02Ohio~30K2.89×
03California~70K1.98×
04Washington, District of Columbia~1K1.56×
05Wyoming<1K1.46×
06Kansas~3K1.37×
07Alaska<1K1.21×
08North Dakota<1K1.20×
09South Dakota<1K1.16×
10New York~20K1.15×
11Texas~30K1.13×
12Montana<1K1.11×
13Colorado~5K1.07×
14New Jersey~8K1.05×
15Rhode Island~1K1.05×
16New Hampshire~1K1.04×
17Maine~1K1.04×
18Delaware<1K1.04×
19West Virginia~1K1.02×
20Hawaii~1K1.00×
21Mississippi~3K0.98×
22Idaho~2K0.98×
23New Mexico~2K0.97×
24Nebraska~2K0.96×
25Arkansas~2K0.93×
26Illinois~9K0.91×
27Iowa~2K0.91×
28Oklahoma~3K0.90×
29Louisiana~4K0.89×
30Oregon~3K0.89×
31Connecticut~3K0.89×
32Utah~3K0.89×
33Florida~20K0.88×
34Michigan~7K0.88×
35Alabama~4K0.88×
36Kentucky~3K0.88×
37Nevada~3K0.88×
38Washington~5K0.87×
39Massachusetts~5K0.86×
40South Carolina~4K0.86×
41Georgia~8K0.85×
42Wisconsin~4K0.85×
43Missouri~4K0.84×
44Indiana~5K0.83×
45Minnesota~4K0.83×
46Virginia~6K0.82×
47Maryland~4K0.82×
48Arizona~5K0.81×
49North Carolina~7K0.75×
50Pennsylvania~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Horeca, United States
0.73×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horeca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horeca audience
#·InterestCategoryAffinity×
01Gault MillauFood & Beverages158.00×
02Arabic coffeeFood & Beverages84.12×
03Cinque TerreTravel & Leisure51.38×
04WEBstaurantStoreBusiness & Career44.14×
05Google ImagesInternet & Social Media20.14×
06FIFA Club World CupSports20.00×
07Aston Villa F.C.Sports20.00×
08Germany national football teamSports20.00×
09Leicester City F.C.Sports20.00×
10Crystal Palace F.C.Sports20.00×
11UEFA European ChampionshipSports20.00×
12KérastaseBeauty & Wellness18.19×
13Ligue 1Sports16.00×
14BodrumTravel & Leisure14.73×
15Taron EgertonMovies & TV11.68×
16Cutting boardHome & Garden11.61×
17Inter MilanSports11.24×
18Paris Saint-GermainSports9.59×
19InnovationBusiness & Career4.10×
20FIFA World CupSports2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horeca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horeca audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
SpiritualityBALANCE2.10×
TraditionCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horeca audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Pet OwnershipJOY0.85×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horeca have in United States?

Horeca has an estimated audience of 313,151 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horeca fans?

57.2% of Horeca fans are female, 42.8% are male, with an average age of 36.6 years.

03

Which brands do Horeca fans like most?

Horeca fans show strongest brand affinity for Arabic coffee (84.12×), WEBstaurantStore (44.14×), and Google Images (20.14×) over the country average.

04

Where do Horeca fans live in United States?

Horeca fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Ohio (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Horeca fans also like?

Beyond Horeca itself, the audience over-indexes on WEBstaurantStore (44.14×), Google Images (20.14×), Gault Millau (158×), and Kérastase (18.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Horeca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horeca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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