Horeca Audience in United States

Horeca has an estimated audience of 313,151 people in United States. 57.2% are female, 42.8% are male, average age 36.6. Top regions: California, New York, Texas. Top brand affinities: Arabic coffee, Cinque Terre, WEBstaurantStore, Sharon Stone, FIFA Club World Cup.

The average Horeca fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Arabic coffee, Cinque Terre, WEBstaurantStore, with strongest over-indexing on Arabic coffee (138.59× the country average). Demographically, the Horeca audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Horeca fans

Demographic split for Horeca audience in United States
MetricValue
Female57.2%
Male42.8%
Average age36.6
Estimated audience size313,151

Audience persona

The typical Horeca fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Arabic coffee.

Top regions in United States

Top regions ranked by reach for Horeca in United States
RegionReachAffinity
California31,8650.93×
New York22,2971.27×
Texas18,6310.69×
Florida15,3570.72×
Illinois7,8580.75×
New Jersey7,1260.89×
Georgia5,9490.62×
Virginia5,9410.78×
Massachusetts5,2310.85×
Washington4,9900.79×
Pennsylvania4,5110.43×
North Carolina4,0900.43×
Ohio3,1230.32×
Michigan2,9730.36×
Washington, District of Columbia2,9393.12×
Arizona2,8480.45×
Maryland2,5860.48×
Oregon2,3810.66×
Colorado2,3140.47×
Mississippi2,3070.89×
Missouri2,2720.45×
Louisiana2,2220.55×
Minnesota2,1620.48×
Arkansas2,0490.79×
Oklahoma2,0040.58×
Kentucky1,9720.5×
Tennessee1,9700.31×
Alabama1,9090.44×
Indiana1,9060.33×
Kansas1,9050.77×
West Virginia1,9041.31×
Alaska1,9002.84×
South Carolina1,8060.38×
Connecticut1,7900.57×
Idaho1,7581.12×
Hawaii1,6801.25×
Iowa1,6700.65×
Montana1,6561.91×
South Dakota1,6352.26×
Utah1,6200.58×
Wisconsin1,6130.34×
North Dakota1,5922.47×
New Hampshire1,5691.27×
Wyoming1,5403.32×
Nebraska1,5360.98×
New Mexico1,5280.97×
Nevada1,5230.5×
Rhode Island1,5151.52×
Maine1,5141.35×
Vermont1,4902.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horeca audience
BrandAffinityCategory
Arabic coffee138.59×Food & Beverages
Cinque Terre112.42×Travel & Leisure
WEBstaurantStore30.4×Business & Career
Sharon Stone22.42×Movies & TV
FIFA Club World Cup20×Sports
Indeed.com4.13×Business & Career
Disneyland Paris11.66×Travel & Leisure
Kérastase16.94×Beauty & Wellness
Luxury Travel11.69×Travel & Leisure
Gault Millau115.06×Food & Beverages
Aston Villa F.C.20×Sports
Bodrum18.69×Travel & Leisure
Google Maps3.32×Internet & Social Media
Google Images9.76×Internet & Social Media
Enterprise Rent-A-Car5.01×Cars & Mobility
Google News4.78×News
Germany national football team20×Sports
Hair Extensions4.62×Beauty & Wellness
Cutting board9.5×Home & Garden
Leicester City F.C.20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horeca audience
TraitClusterScore
Luxury OrientationPREMIUM3.88
Risk AppetiteTHRILL1.79
IndulgenceJOY1.48
Quality AwarenessPREMIUM1.43
SustainabilityBALANCE1.41
TraditionCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Horeca
CountryShare
Netherlands23.4%
Italy12.5%
Belgium11.8%

See Horeca audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Horeca have in United States?

Horeca has an estimated audience of 313,151 people in United States, concentrated in California and New York.

What is the gender split and age of Horeca fans?

57.2% of Horeca fans are female, 42.8% are male, with an average age of 36.6 years.

Which brands do Horeca fans like most?

Horeca fans show strongest brand affinity for Arabic coffee (138.59×), Cinque Terre (112.42×), and WEBstaurantStore (30.4×) over the country average.

Where do Horeca fans live in United States?

Horeca fans in United States are most concentrated in California (reach 31,865), New York (reach 22,297), and Texas (reach 18,631). These three regions account for the largest share of the active audience.

What other brands do Horeca fans also like?

Beyond Horeca itself, the audience over-indexes on Cinque Terre (112.42×), WEBstaurantStore (30.4×), Sharon Stone (22.42×), and FIFA Club World Cup (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horeca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.