A data profile of the people who buy, follow and care about Broker in Netherlands — modelled from more than twelve digital signal sources. Broker has an estimated audience of 2,080,697 people in Netherlands.
The average Broker fan in Netherlands is 43.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include PSV Eindhoven, HEMA, Loavies, with strongest over-indexing on PSV Eindhoven (1.75× the country average).
Demographically, the Broker audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Broker fan in Netherlands is more female, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for PSV Eindhoven.
The key figures that characterise the Broker profile in Netherlands.
60.3% are female, 39.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.7 |
| Estimated audience size | 2,080,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Broker audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.9% |
| Netherlands | 7.4% |
| Canada | 5.2% |
Where the Broker audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.44× | |
| 02 | Zuid-Holland | ~600K | 1.31× | |
| 03 | North Brabant | ~400K | 1.06× | |
| 04 | Overijssel | ~200K | 1.05× | |
| 05 | Utrecht | ~200K | 1.03× | |
| 06 | Gelderland | ~300K | 1.01× | |
| 07 | Limburg | ~100K | 0.97× | |
| 08 | Flevoland | ~60K | 0.97× | |
| 09 | Drenthe | ~60K | 0.95× | |
| 10 | Zeeland | ~40K | 0.94× | |
| 11 | Friesland | ~70K | 0.90× | |
| 12 | Groningen | ~60K | 0.90× |
The strongest cross-interests of the Broker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loods 5 | Home & Garden | 3.84× | ||
| 02 | Isabel Marant | Fashion & Accessoires | 3.32× | ||
| 03 | Loavies | Fashion & Accessoires | 3.24× | ||
| 04 | JYSK | Home & Garden | 3.04× | ||
| 05 | Danish design | Home & Garden | 2.82× | ||
| 06 | Horse training | Pets & Animals | 2.73× | ||
| 07 | Horse & Rider | Pets & Animals | 2.70× | ||
| 08 | Holiday village | Travel & Leisure | 2.56× | ||
| 09 | Hardware store | Home & Garden | 2.40× | ||
| 10 | Real estate broker | Home & Garden | 2.39× | ||
| 11 | Center Parcs | Travel & Leisure | 2.21× | ||
| 12 | Tour de France | Sports | 2.20× | ||
| 13 | Ibiza | Travel & Leisure | 2.12× | ||
| 14 | Garden centre | Home & Garden | 1.96× | ||
| 15 | Horeca | Travel & Leisure | 1.92× | ||
| 16 | PSV Eindhoven | Sports | 1.75× | ||
| 17 | HEMA | Shopping | 1.70× | ||
| 18 | De Bijenkorf | Shopping | 1.70× | ||
| 19 | Eredivisie | Sports | 1.65× | ||
| 20 | Voetbal International | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Individualism | JOY | 0.69× | |
| Travelling | THRILL | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.47× | |
| Family Orientation | CONSERVATISM | 0.47× | |
| Need for Security | CONSERVATISM | 0.49× |
Broker has an estimated audience of 2,080,697 people in Netherlands, concentrated in Zuid-Holland and North Holland.
60.3% of Broker fans are female, 39.7% are male, with an average age of 43.7 years.
Broker fans show strongest brand affinity for PSV Eindhoven (1.75×), HEMA (1.7×), and Loavies (3.24×) over the country average.
Broker fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Broker itself, the audience over-indexes on HEMA (1.7×), Loavies (3.24×), JYSK (3.04×), and Loods 5 (3.84×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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