A data profile of the people who buy, follow and care about Ibiza in United Kingdom — modelled from more than twelve digital signal sources. Ibiza has an estimated audience of 4,899,157 people in United Kingdom.
The average Ibiza fan in United Kingdom is 36.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Škoda Auto, Ricky Hatton, Audi Q3, with strongest over-indexing on Škoda Auto (2.58× the country average).
Demographically, the Ibiza audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ibiza fan in United Kingdom is balanced, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Ibiza profile in United Kingdom.
54.6% are female, 45.4% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 36.9 |
| Estimated audience size | 4,899,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Ibiza audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 12.4% |
| Spain | 11.5% |
| United States | 10.7% |
Where the Ibiza audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.57× | |
| 02 | Yorkshire and the Humber | ~600K | 1.45× | |
| 03 | West Midlands | ~300K | 1.40× | |
| 04 | North East | ~300K | 1.36× | |
| 05 | South East | ~600K | 0.96× | |
| 06 | Northern Ireland | ~100K | 0.83× | |
| 07 | Scotland | ~400K | 0.81× | |
| 08 | Wales | ~200K | 0.80× | |
| 09 | South West | ~300K | 0.78× | |
| 10 | East of England | ~300K | 0.77× | |
| 11 | East Midlands | ~300K | 0.75× | |
| 12 | North West | ~300K | 0.55× |
The strongest cross-interests of the Ibiza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DC10 (nightclub) | Music & Radio | 5.49× | ||
| 02 | Škoda Yeti | Cars & Mobility | 4.80× | ||
| 03 | Audi Q3 | Cars & Mobility | 3.85× | ||
| 04 | Audi Q5 | Cars & Mobility | 3.68× | ||
| 05 | Volkswagen Polo | Cars & Mobility | 3.18× | ||
| 06 | Creamfields | Music & Radio | 2.85× | ||
| 07 | Škoda Auto | Cars & Mobility | 2.58× | ||
| 08 | Group action | Business & Career | 2.37× | ||
| 09 | Tech house | Music & Radio | 2.17× | ||
| 10 | Diesel engine | Cars & Mobility | 1.88× | ||
| 11 | Sportswear (fashion) | Fashion & Accessoires | 1.83× | ||
| 12 | Drum and bass | Music & Radio | 1.79× | ||
| 13 | Tyson Fury | Sports | 1.72× | ||
| 14 | Disc jockey | Music & Radio | 1.66× | ||
| 15 | Eyelash extensions | Beauty & Wellness | 1.63× | ||
| 16 | Anthony Joshua | Sports | 1.62× | ||
| 17 | Ricky Hatton | Sports | 1.60× | ||
| 18 | Audi | Cars & Mobility | 1.59× | ||
| 19 | Electronic dance music | Music & Radio | 1.57× | ||
| 20 | Internal combustion engine | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.11× | |
| Price Sensitivity | PREMIUM | 1.08× | |
| Luxury Orientation | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Pet Ownership | JOY | 0.76× | |
| Community Orientation | OPEN | 0.77× |
Ibiza has an estimated audience of 4,899,157 people in United Kingdom, concentrated in England and South East.
54.6% of Ibiza fans are female, 45.4% are male, with an average age of 36.9 years.
Ibiza fans show strongest brand affinity for Škoda Auto (2.58×), Ricky Hatton (1.6×), and Audi Q3 (3.85×) over the country average.
Ibiza fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ibiza itself, the audience over-indexes on Ricky Hatton (1.6×), Audi Q3 (3.85×), Creamfields (2.85×), and Electronic dance music (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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