A data profile of the people who buy, follow and care about Internal combustion engine in United Kingdom — modelled from more than twelve digital signal sources. Internal combustion engine has an estimated audience of 4,341,975 people in United Kingdom.
The average Internal combustion engine fan in United Kingdom is 41.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Esso, Wikipedia, Betfair, with strongest over-indexing on Esso (5.75× the country average).
Demographically, the Internal combustion engine audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Internal combustion engine fan in United Kingdom is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Esso.
The key figures that characterise the Internal combustion engine profile in United Kingdom.
22.8% are female, 77.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 41.3 |
| Estimated audience size | 4,341,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Internal combustion engine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.1% |
| United Kingdom | 4.7% |
Where the Internal combustion engine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.28× | |
| 02 | Yorkshire and the Humber | ~400K | 1.09× | |
| 03 | Scotland | ~400K | 1.06× | |
| 04 | North East | ~200K | 1.05× | |
| 05 | South East | ~600K | 1.02× | |
| 06 | Wales | ~300K | 1.02× | |
| 07 | South West | ~400K | 1.00× | |
| 08 | Northern Ireland | ~100K | 0.97× | |
| 09 | England | ~3.5M | 0.96× | |
| 10 | East of England | ~400K | 0.95× | |
| 11 | East Midlands | ~300K | 0.94× | |
| 12 | North West | ~400K | 0.84× |
The strongest cross-interests of the Internal combustion engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semi-trailer truck | Cars & Mobility | 7.18× | ||
| 02 | Esso | Cars & Mobility | 5.75× | ||
| 03 | Betfair | Games | 4.23× | ||
| 04 | Wikipedia | Internet & Social Media | 4.19× | ||
| 05 | Motorhome | Cars & Mobility | 3.94× | ||
| 06 | Risk management | Business & Career | 3.72× | ||
| 07 | Mobile home | Cars & Mobility | 3.32× | ||
| 08 | Sketch comedy | Movies & TV | 3.21× | ||
| 09 | William Hill (bookmaker) | Games | 2.96× | ||
| 10 | Solar energy | Home & Garden | 2.92× | ||
| 11 | Refrigerator | Home & Garden | 2.88× | ||
| 12 | Satire | Literature | 2.63× | ||
| 13 | Autotrader | Cars & Mobility | 2.58× | ||
| 14 | Internet & Social Media | 2.51× | |||
| 15 | Halfords | Cars & Mobility | 2.36× | ||
| 16 | Hobby | Home & Garden | 2.31× | ||
| 17 | Toolstation | Home & Garden | 2.27× | ||
| 18 | Screwfix | Home & Garden | 2.17× | ||
| 19 | Distilled beverage | Food & Beverages | 1.81× | ||
| 20 | Aldi | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Need for Security | CONSERVATISM | 1.67× | |
| Risk Appetite | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.72× | |
| Community Orientation | OPEN | 0.72× |
Internal combustion engine has an estimated audience of 4,341,975 people in United Kingdom, concentrated in England and South East.
22.8% of Internal combustion engine fans are female, 77.2% are male, with an average age of 41.3 years.
Internal combustion engine fans show strongest brand affinity for Esso (5.75×), Wikipedia (4.19×), and Betfair (4.23×) over the country average.
Internal combustion engine fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Internal combustion engine itself, the audience over-indexes on Wikipedia (4.19×), Betfair (4.23×), William Hill (bookmaker) (2.96×), and Hobby (2.31×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Internal combustion engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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