A data profile of the people who buy, follow and care about Roompot Vakanties in Germany — modelled from more than twelve digital signal sources. Roompot Vakanties has an estimated audience of 252,984 people in Germany.
The average Roompot Vakanties fan in Germany is 46.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg.
Top brand affinities include Beetlejuice, Scooby-Doo, In aller Freundschaft, with strongest over-indexing on Beetlejuice (17.53× the country average).
Demographically, the Roompot Vakanties audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Roompot Vakanties fan in Germany is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Beetlejuice.
The key figures that characterise the Roompot Vakanties profile in Germany.
62.2% are female, 37.8% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 46.6 |
| Estimated audience size | 252,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 33% |
of the worldwide Roompot Vakanties audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 25.8% |
| Netherlands | 15.7% |
| United States | 13.0% |
Where the Roompot Vakanties audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 4.13× | |
| 02 | Rheinland-Pfalz | ~40K | 3.37× | |
| 03 | Saarland | ~10K | 3.32× | |
| 04 | Hessen | ~20K | 1.13× | |
| 05 | Niedersachsen | ~20K | 0.81× | |
| 06 | Baden-Württemberg | ~20K | 0.65× | |
| 07 | Bremen | ~1K | 0.54× | |
| 08 | Hamburg | ~2K | 0.38× | |
| 09 | Thüringen | ~2K | 0.37× | |
| 10 | Schleswig-Holstein | ~3K | 0.35× | |
| 11 | Mecklenburg-Vorpommern | ~2K | 0.32× | |
| 12 | Sachsen-Anhalt | ~2K | 0.30× | |
| 13 | Brandenburg | ~2K | 0.27× | |
| 14 | Bayern | ~10K | 0.26× | |
| 15 | Berlin | ~3K | 0.23× | |
| 16 | Sachsen | ~3K | 0.22× |
The strongest cross-interests of the Roompot Vakanties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canoeing | Sports | 17.66× | ||
| 02 | Beetlejuice | Movies & TV | 17.53× | ||
| 03 | Scooby-Doo | Movies & TV | 17.53× | ||
| 04 | Bob the Builder | Movies & TV | 17.53× | ||
| 05 | Ghostbusters (franchise) | Movies & TV | 17.53× | ||
| 06 | Bambi | Movies & TV | 17.53× | ||
| 07 | Holiday Inn | Travel & Leisure | 17.53× | ||
| 08 | Novotel | Travel & Leisure | 17.53× | ||
| 09 | Garfield | Movies & TV | 17.53× | ||
| 10 | Night at the Museum | Movies & TV | 17.53× | ||
| 11 | porta Möbel | Shopping | 13.78× | ||
| 12 | Latvia | Travel & Leisure | 10.87× | ||
| 13 | Gianna Nannini | Music & Radio | 10.67× | ||
| 14 | In aller Freundschaft | Movies & TV | 9.64× | ||
| 15 | Dieter Nuhr | Movies & TV | 8.00× | ||
| 16 | Nordsee | Food & Beverages | 6.81× | ||
| 17 | Center Parcs | Travel & Leisure | 6.05× | ||
| 18 | Garden centre | Home & Garden | 5.24× | ||
| 19 | Ernsting's family | Shopping | 3.69× | ||
| 20 | Müller (company) | Food & Beverages | 2.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.60× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Pet Ownership | JOY | 0.79× |
Roompot Vakanties has an estimated audience of 252,984 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
62.2% of Roompot Vakanties fans are female, 37.8% are male, with an average age of 46.6 years.
Roompot Vakanties fans show strongest brand affinity for Beetlejuice (17.53×), Scooby-Doo (17.53×), and In aller Freundschaft (9.64×) over the country average.
Roompot Vakanties fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Rheinland-Pfalz (reach ~40K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Roompot Vakanties itself, the audience over-indexes on Scooby-Doo (17.53×), In aller Freundschaft (9.64×), porta Möbel (13.78×), and Bob the Builder (17.53×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Roompot Vakanties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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