Rascasse Audience Intelligence

Dockers Target Market in Germany

A data profile of the people who buy, follow and care about Dockers in Germany — modelled from more than twelve digital signal sources. Dockers has an estimated audience of 262,348 people in Germany.

#23among Footwear in Germany#2422among Brand in Germany#874in Fashion & Accessoires

The average Dockers fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dockers profile in Germany.

Audience size
262K
in Germany
Gender
57.3%♀
42.7% male
Age
31.6
average years
Country rank
#19039
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dockers

57.3% are female, 42.7% are male, average age 31.6.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Dockers audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age31.6
Estimated audience size262,348
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Dockers audience in Germany
Age bracketShare%
16-1930%
20-2927%
30-3930%
40-4913%
50+0%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Dockers audience comes from Germany.

Worldwide audience distribution share by country for Dockers
CountryShare
China41.4%
Japan7.5%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dockers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dockers customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.41×
02Berlin~20K1.33×
03Baden-Württemberg~50K1.27×
04Bayern~50K1.22×
05Bremen~3K1.19×
06Nordrhein-Westfalen~60K1.06×
07Saarland~3K1.04×
08Hamburg~6K1.01×
09Rheinland-Pfalz~10K0.96×
10Schleswig-Holstein~9K0.91×
11Niedersachsen~20K0.90×
12Sachsen~10K0.88×
13Thüringen~5K0.80×
14Brandenburg~6K0.75×
15Sachsen-Anhalt~5K0.69×
16Mecklenburg-Vorpommern~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Dockers, Germany
0.65×1.00×1.41×
Appendix

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More Footwear audiences in Germany

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Dockers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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