Dockers Audience in United States
Dockers has an estimated audience of 1,048,522 people in United States. 33.1% are female, 66.9% are male, average age 39.0. Top regions: California, Texas, New York.
The average Dockers fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Dockers audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Dockers fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 39.0 |
| Estimated audience size | 1,048,522 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 241,984 | 2.1× |
| Texas | 103,868 | 1.15× |
| New York | 85,602 | 1.46× |
| Florida | 65,349 | 0.92× |
| Virginia | 45,292 | 1.77× |
| Illinois | 44,239 | 1.27× |
| Washington | 37,870 | 1.8× |
| Pennsylvania | 35,444 | 1× |
| New Jersey | 34,702 | 1.3× |
| Massachusetts | 34,343 | 1.66× |
| Michigan | 33,766 | 1.23× |
| Georgia | 33,564 | 1.04× |
| North Carolina | 31,578 | 1× |
| Ohio | 29,924 | 0.93× |
| Maryland | 23,850 | 1.32× |
| Arizona | 21,679 | 1.01× |
| Colorado | 21,049 | 1.27× |
| Oregon | 16,628 | 1.38× |
| Tennessee | 16,540 | 0.79× |
| Indiana | 16,470 | 0.86× |
| Missouri | 16,407 | 0.97× |
| Minnesota | 14,201 | 0.95× |
| Wisconsin | 13,809 | 0.88× |
| Utah | 12,196 | 1.3× |
| Connecticut | 10,668 | 1.01× |
| South Carolina | 10,143 | 0.64× |
| Alabama | 10,110 | 0.69× |
| Kentucky | 9,671 | 0.74× |
| Oklahoma | 9,255 | 0.79× |
| Nevada | 8,965 | 0.88× |
| Louisiana | 8,777 | 0.65× |
| Kansas | 7,402 | 0.9× |
| Iowa | 7,384 | 0.85× |
| Arkansas | 6,705 | 0.78× |
| Washington, District of Columbia | 5,214 | 1.65× |
| Idaho | 4,703 | 0.89× |
| Mississippi | 4,689 | 0.54× |
| New Hampshire | 4,567 | 1.11× |
| Nebraska | 4,246 | 0.81× |
| New Mexico | 4,088 | 0.78× |
| Rhode Island | 3,357 | 1.01× |
| Hawaii | 3,347 | 0.74× |
| West Virginia | 3,064 | 0.63× |
| Maine | 2,983 | 0.79× |
| Delaware | 2,323 | 0.8× |
| Montana | 1,824 | 0.63× |
| Vermont | 1,740 | 0.95× |
| South Dakota | 1,509 | 0.62× |
| North Dakota | 1,348 | 0.63× |
| Alaska | 1,347 | 0.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.74 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Indulgence | JOY | 1.56 |
| Luxury Orientation | PREMIUM | 1.33 |
| Convenience Orientation | PREMIUM | 1.32 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 41.9% |
| Japan | 7.4% |
| United States | 6.5% |
See Dockers audiences in other countries
More Footwear audiences in United States
- Tory Burch (17,084,385)
- Crocs (14,110,994)
- Birkenstock (13,895,834)
- Skechers (12,295,388)
- Zappos (8,234,764)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dockers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.