Rascasse Audience Intelligence

Bouldering Audience in United States

A data profile of the people who buy, follow and care about Bouldering in United States — modelled from more than twelve digital signal sources. Bouldering has an estimated audience of 4,714,273 people in United States.

#101among Sport in United States#3919among Topic in United States#603in Sports

The average Bouldering fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include American football, Free climbing, Sport climbing, with strongest over-indexing on American football (1.79× the country average).

Demographically, the Bouldering audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bouldering fan in United States is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for American football.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bouldering profile in United States.

Audience size
4.7M
in United States
Gender
39.8%♀
60.2% male
Age
36.2
average years
Country rank
#7030
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bouldering fans

39.8% are female, 60.2% are male, average age 36.2.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Bouldering audience in United States
MetricValue
Female39.8%
Male60.2%
Average age36.2
Estimated audience size4,714,273
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Bouldering audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Bouldering audience comes from United States.

Worldwide audience distribution share by country for Bouldering
CountryShare
United States21.1%
Japan13.4%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bouldering audience in United States is strongest.

Fig. 05

Top regions by affinity

Bouldering fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K2.78×
02Oregon~100K1.90×
03Washington, District of Columbia~20K1.72×
04California~900K1.70×
05Minnesota~100K1.54×
06New York~400K1.43×
07Hawaii~30K1.42×
08Utah~60K1.35×
09Texas~500K1.31×
10Massachusetts~100K1.28×
11Illinois~200K1.24×
12Arizona~100K1.23×
13New Jersey~100K1.17×
14Virginia~100K1.17×
15Maryland~100K1.17×
16Colorado~80K1.11×
17Nevada~50K1.01×
18Connecticut~50K1.00×
19Indiana~90K0.99×
20Alaska~10K0.97×
21Florida~300K0.96×
22Vermont~8K0.96×
23Georgia~100K0.95×
24Pennsylvania~100K0.93×
25Wisconsin~60K0.90×
26Rhode Island~10K0.90×
27Idaho~20K0.89×
28Delaware~10K0.88×
29Nebraska~20K0.87×
30North Carolina~100K0.86×
31Montana~10K0.86×
32Michigan~100K0.85×
33New Hampshire~20K0.85×
34South Dakota~9K0.83×
35North Dakota~8K0.82×
36Oklahoma~40K0.81×
37Maine~10K0.81×
38Iowa~30K0.80×
39Arkansas~30K0.80×
40Ohio~100K0.79×
41New Mexico~20K0.79×
42Kansas~30K0.78×
43Tennessee~70K0.76×
44West Virginia~20K0.75×
45South Carolina~50K0.74×
46Missouri~60K0.73×
47Louisiana~40K0.71×
48Kentucky~40K0.69×
49Mississippi~30K0.69×
50Alabama~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Bouldering, United States
0.65×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bouldering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bouldering audience
#·InterestCategoryAffinity×
01UCI Road World Championships – Men's road raceSports26.43×
02FanzineLiterature4.45×
03Solo climbingSports3.46×
04Free solo climbingSports3.32×
05Indoor climbingSports3.11×
06Climbing (magazine)Sports3.02×
07Free climbingSports2.94×
08Big wall climbingSports2.85×
09Spirit Riding FreeMovies & TV2.77×
10Speed climbingSports2.55×
11Cave divingSports2.30×
12Traditional climbingSports2.20×
13Rock-climbing equipmentTopic2.19×
14Sport climbingSports2.11×
15Climbing wallSports2.11×
16Climbing harnessSports1.95×
17American footballSports1.79×
18Climbing shoeSports1.72×
19Ice climbingSports1.69×
20Kevin HartMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bouldering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bouldering audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.36×
Sports ActivityPOWER0.26×
TravellingTHRILL0.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bouldering audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.17×
CreativityOPEN0.17×
IndulgenceJOY0.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bouldering have in United States?

Bouldering has an estimated audience of 4,714,273 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bouldering fans?

39.8% of Bouldering fans are female, 60.2% are male, with an average age of 36.2 years.

03

Which brands do Bouldering fans like most?

Bouldering fans show strongest brand affinity for American football (1.79×), Free climbing (2.94×), and Sport climbing (2.11×) over the country average.

04

Where do Bouldering fans live in United States?

Bouldering fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bouldering fans also like?

Beyond Bouldering itself, the audience over-indexes on Free climbing (2.94×), Sport climbing (2.11×), Solo climbing (3.46×), and Indoor climbing (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bouldering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bouldering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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