Bouldering Audience in United States

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Bouldering has an estimated audience of 4,714,273 people in United States. 39.8% are female, 60.2% are male, average age 36.2. Top regions: California, Texas, New York. Top brand affinities: American football, Free climbing, Sport climbing, Solo climbing, Indoor climbing.

The average Bouldering fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include American football, Free climbing, Sport climbing, with strongest over-indexing on American football (1.79× the country average). Demographically, the Bouldering audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Bouldering fans

Demographic split for Bouldering audience in United States
MetricValue
Female39.8%
Male60.2%
Average age36.2
Estimated audience size4,714,273

Audience persona

The typical Bouldering fan in United States is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for American football.

Top regions in United States

Top regions ranked by reach for Bouldering in United States
RegionReachAffinity
California922,7571.78×
Texas556,0641.37×
New York422,3031.6×
Washington313,3063.31×
Florida280,5780.88×
Illinois201,9801.29×
Virginia146,4041.27×
New Jersey145,3161.21×
Pennsylvania144,7120.91×
Georgia138,2510.95×
Massachusetts133,4661.44×
Arizona123,5471.28×
North Carolina120,9790.85×
Oregon110,5532.05×
Ohio110,5080.76×
Michigan108,0230.88×
Minnesota104,0271.54×
Maryland97,7711.21×
Colorado92,3371.24×
Indiana81,9040.95×
Tennessee66,7420.71×
Utah63,3551.5×
Wisconsin61,0010.86×
Missouri50,3830.66×
Nevada47,4231.04×
Connecticut45,4470.96×
South Carolina45,1480.64×
Louisiana37,2310.61×
Oklahoma35,4880.68×
Alabama33,7000.51×
Kentucky32,7290.55×
Hawaii31,6181.56×
Washington, District of Columbia30,2772.14×
Iowa26,5000.68×
Arkansas24,9900.64×
Kansas23,3110.63×
Idaho20,2700.86×
Nebraska17,1970.73×
Mississippi16,5700.43×
New Hampshire15,1160.81×
New Mexico14,0430.59×
Rhode Island12,1490.81×
West Virginia10,6040.48×
Maine10,5400.62×
Montana8,8560.68×
Delaware8,8400.68×
Vermont7,3850.89×
Alaska7,0900.7×
South Dakota5,3720.49×
Wyoming4,3750.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bouldering audience
BrandAffinityCategory
American football1.79×Sports
Free climbing2.94×Sports
Sport climbing2.11×Sports
Solo climbing3.46×Sports
Indoor climbing3.11×Sports
Climbing (magazine)3.02×Sports
Free solo climbing3.32×Sports
Kevin Hart1.55×Movies & TV
Fanzine4.45×Literature
Climbing wall2.11×Sports
Ice climbing1.69×Sports
Rock-climbing equipment2.19×
UCI Road World Championships – Men's road race26.43×Sports
Traditional climbing2.2×Sports
Big wall climbing2.85×Sports
Climbing shoe1.72×Sports
Cave diving2.3×Sports
Spirit Riding Free2.77×Movies & TV
Speed climbing2.55×Sports
Climbing harness1.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bouldering audience
TraitClusterScore
Risk AppetiteTHRILL2.93
SustainabilityBALANCE2.49
Sports ActivityPOWER2.32
Luxury OrientationPREMIUM1.88
LGBTQ+ IdentityOPEN1.69
Price SensitivityPREMIUM1.65

Worldwide distribution

Worldwide audience distribution share by country for Bouldering
CountryShare
United States21.1%
Japan13.4%
Germany7.8%

See Bouldering audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Bouldering have in United States?

Bouldering has an estimated audience of 4,714,273 people in United States, concentrated in California and Texas.

What is the gender split and age of Bouldering fans?

39.8% of Bouldering fans are female, 60.2% are male, with an average age of 36.2 years.

Which brands do Bouldering fans like most?

Bouldering fans show strongest brand affinity for American football (1.79×), Free climbing (2.94×), and Sport climbing (2.11×) over the country average.

Where do Bouldering fans live in United States?

Bouldering fans in United States are most concentrated in California (reach 922,757), Texas (reach 556,064), and New York (reach 422,303). These three regions account for the largest share of the active audience.

What other brands do Bouldering fans also like?

Beyond Bouldering itself, the audience over-indexes on Free climbing (2.94×), Sport climbing (2.11×), Solo climbing (3.46×), and Indoor climbing (3.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bouldering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.