Rascasse Audience Intelligence

Big wall climbing Audience in United States

A data profile of the people who buy, follow and care about Big wall climbing in United States — modelled from more than twelve digital signal sources. Big wall climbing has an estimated audience of 336,183 people in United States.

#311among Sport in United States#13012among Topic in United States#4557in Sports

The average Big wall climbing fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alex Honnold, Fischer (company), Steven Seagal, with strongest over-indexing on Alex Honnold (51.33× the country average).

Demographically, the Big wall climbing audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big wall climbing fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Alex Honnold.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big wall climbing profile in United States.

Audience size
336K
in United States
Gender
39.2%♀
60.8% male
Age
36.6
average years
Country rank
#45577
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big wall climbing fans

39.2% are female, 60.8% are male, average age 36.6.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Big wall climbing audience in United States
MetricValue
Female39.2%
Male60.8%
Average age36.6
Estimated audience size336,183
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Big wall climbing audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4917%
50+15%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Big wall climbing audience comes from United States.

Worldwide audience distribution share by country for Big wall climbing
CountryShare
United States27.9%
Germany11.0%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big wall climbing audience in United States is strongest.

Fig. 05

Top regions by affinity

Big wall climbing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.48×
02Vermont<1K1.31×
03Montana~1K1.29×
04South Dakota<1K1.23×
05North Dakota<1K1.22×
06New Hampshire~2K1.18×
07Rhode Island~1K1.14×
08Idaho~2K1.11×
09New Mexico~2K1.08×
10Maine~1K1.08×
11Delaware~1K1.08×
12Utah~3K1.06×
13West Virginia~2K1.06×
14Washington, District of Columbia~1K1.06×
15Oregon~4K1.03×
16Hawaii~1K1.03×
17Nebraska~2K1.00×
18Colorado~5K0.99×
19Mississippi~3K0.99×
20Kentucky~4K0.98×
21Arkansas~3K0.97×
22Iowa~3K0.96×
23Kansas~3K0.96×
24Connecticut~3K0.95×
25Nevada~3K0.95×
26Oklahoma~4K0.94×
27Louisiana~4K0.93×
28Alabama~4K0.92×
29South Carolina~5K0.91×
30Missouri~5K0.90×
31Wisconsin~5K0.90×
32Minnesota~4K0.90×
33Tennessee~6K0.89×
34Indiana~5K0.89×
35Maryland~5K0.88×
36Arizona~6K0.87×
37Washington~6K0.87×
38Massachusetts~6K0.86×
39Michigan~8K0.85×
40New Jersey~7K0.85×
41Ohio~9K0.84×
42Georgia~9K0.84×
43North Carolina~9K0.84×
44Virginia~7K0.84×
45Pennsylvania~9K0.82×
46Illinois~9K0.81×
47Florida~20K0.79×
48Texas~20K0.72×
49New York~10K0.72×
50California~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Big wall climbing, United States
0.65×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big wall climbing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big wall climbing audience
#·InterestCategoryAffinity×
01Fischer (company)Sports79.08×
02Renault KangooCars & Mobility52.97×
03Alex HonnoldSports51.33×
04UCI Road World ChampionshipsSports48.86×
05Steven SeagalMovies & TV22.88×
06Chicago MarathonSports22.14×
07Volkswagen PoloCars & Mobility20.00×
08MobyMusic & Radio20.00×
09Atomic SkisSports20.00×
10PeugeotCars & Mobility16.43×
11Ford TransitCars & Mobility15.37×
12Michael RookerMovies & TV13.40×
13City BankBusiness & Career8.19×
14Miles TellerMovies & TV6.98×
15Extreme sportSports6.76×
16Yosemite National ParkTravel & Leisure5.57×
17Home automationTechnology & Electronics4.25×
18Planet FitnessSports3.32×
19IKEAHome & Garden2.13×
20FurnitureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big wall climbing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big wall climbing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.03×
PatriotismCONSERVATISM2.54×
Design AffinityPREMIUM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big wall climbing audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big wall climbing have in United States?

Big wall climbing has an estimated audience of 336,183 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big wall climbing fans?

39.2% of Big wall climbing fans are female, 60.8% are male, with an average age of 36.6 years.

03

Which brands do Big wall climbing fans like most?

Big wall climbing fans show strongest brand affinity for Alex Honnold (51.33×), Fischer (company) (79.08×), and Steven Seagal (22.88×) over the country average.

04

Where do Big wall climbing fans live in United States?

Big wall climbing fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Big wall climbing fans also like?

Beyond Big wall climbing itself, the audience over-indexes on Fischer (company) (79.08×), Steven Seagal (22.88×), Chicago Marathon (22.14×), and Extreme sport (6.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Big wall climbing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big wall climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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