Rascasse Audience Intelligence

Kevin Hart Audience in United States

A data profile of the people who buy, follow and care about Kevin Hart in United States — modelled from more than twelve digital signal sources. Kevin Hart has an estimated audience of 7,450,122 people in United States.

#129among Actor Actress or TV Star in United States#361among Person in United States#405in Movies & TV

The average Kevin Hart fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curly Hair, YouTube Music, Hair Extensions, with strongest over-indexing on Curly Hair (2.35× the country average).

Demographically, the Kevin Hart audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kevin Hart fan in United States is balanced, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Curly Hair.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kevin Hart profile in United States.

Audience size
7.5M
in United States
Gender
52.4%♀
47.6% male
Age
38.6
average years
Country rank
#4755
Person in United States
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kevin Hart fans

52.4% are female, 47.6% are male, average age 38.6.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Kevin Hart audience in United States
MetricValue
Female52.4%
Male47.6%
Average age38.6
Estimated audience size7,450,122
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Kevin Hart audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

44.4%

of the worldwide Kevin Hart audience comes from United States.

Worldwide audience distribution share by country for Kevin Hart
CountryShare
United States44.4%
Brazil4.9%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kevin Hart audience in United States is strongest.

Fig. 05

Top regions by affinity

Kevin Hart fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.37×
02Georgia~300K1.25×
03Louisiana~100K1.21×
04Mississippi~70K1.20×
05Alabama~100K1.19×
06Delaware~20K1.17×
07Pennsylvania~300K1.16×
08Michigan~200K1.15×
09Nevada~70K1.15×
10Virginia~200K1.14×
11North Carolina~200K1.13×
12Texas~600K1.12×
13Missouri~100K1.12×
14South Carolina~100K1.11×
15New Jersey~200K1.10×
16Arizona~200K1.10×
17Florida~500K1.08×
18Indiana~100K1.07×
19Connecticut~70K1.06×
20Ohio~200K1.05×
21Tennessee~100K1.05×
22Arkansas~60K1.03×
23New York~400K1.02×
24Illinois~200K1.02×
25Oklahoma~70K1.01×
26California~700K1.00×
27New Mexico~30K1.00×
28Kansas~50K0.99×
29Massachusetts~100K0.97×
30Washington~100K0.96×
31Rhode Island~20K0.96×
32Kentucky~80K0.95×
33Washington, District of Columbia~20K0.95×
34Wisconsin~90K0.94×
35Minnesota~90K0.93×
36Nebraska~30K0.93×
37Colorado~90K0.90×
38Utah~50K0.89×
39Idaho~30K0.88×
40West Virginia~30K0.86×
41Oregon~70K0.85×
42Iowa~50K0.85×
43New Hampshire~20K0.85×
44Alaska~10K0.85×
45Maine~20K0.84×
46North Dakota~10K0.84×
47South Dakota~10K0.82×
48Hawaii~20K0.79×
49Montana~10K0.79×
50Vermont~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Kevin Hart, United States
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kevin Hart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kevin Hart audience
#·InterestCategoryAffinity×
01Curly HairBeauty & Wellness2.35×
02ImdbMovies & TV2.33×
03Hair ExtensionsBeauty & Wellness2.12×
04Home decorating ideasHome & Garden2.00×
05YouTube MusicInternet & Social Media1.98×
06Lace wigBeauty & Wellness1.91×
07WigBeauty & Wellness1.79×
08Long hairBeauty & Wellness1.79×
09Makeup TutorialsBeauty & Wellness1.78×
10Health And BeautyBeauty & Wellness1.75×
11Dog loversPets & Animals1.69×
12Boho-chicFashion & Accessoires1.67×
13Architecture & DesignBusiness & Career1.67×
14Britney SpearsMusic & Radio1.66×
15Diaper bagKids & Family1.66×
16Infant clothingKids & Family1.65×
17Fashion NovaShopping1.61×
18Healthy habitsHealth1.55×
19MarshallsFashion & Accessoires1.53×
20Home DesignHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kevin Hart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kevin Hart audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.11×
IndividualismJOY1.07×
Luxury OrientationPREMIUM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kevin Hart audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.71×
SpiritualityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kevin Hart have in United States?

Kevin Hart has an estimated audience of 7,450,122 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kevin Hart fans?

52.4% of Kevin Hart fans are female, 47.6% are male, with an average age of 38.6 years.

03

Which brands do Kevin Hart fans like most?

Kevin Hart fans show strongest brand affinity for Curly Hair (2.35×), YouTube Music (1.98×), and Hair Extensions (2.12×) over the country average.

04

Where do Kevin Hart fans live in United States?

Kevin Hart fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Kevin Hart fans also like?

Beyond Kevin Hart itself, the audience over-indexes on YouTube Music (1.98×), Hair Extensions (2.12×), Marshalls (1.53×), and Wig (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Kevin Hart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Hart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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