Rascasse Audience Intelligence

Free climbing Audience in United States

A data profile of the people who buy, follow and care about Free climbing in United States — modelled from more than twelve digital signal sources. Free climbing has an estimated audience of 3,824,545 people in United States.

#120among Sport in United States#4426among Topic in United States#725in Sports

The average Free climbing fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fischer (company), Alpine skiing, Extreme sport, with strongest over-indexing on Fischer (company) (180.09× the country average).

Demographically, the Free climbing audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Free climbing fan in United States is more male, around 37.0 years old, with strong Travelling tendencies and a notable affinity for Fischer (company).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Free climbing profile in United States.

Audience size
3.8M
in United States
Gender
38.7%♀
61.3% male
Age
37.0
average years
Country rank
#8333
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Free climbing fans

38.7% are female, 61.3% are male, average age 37.0.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Free climbing audience in United States
MetricValue
Female38.7%
Male61.3%
Average age37.0
Estimated audience size3,824,545
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Free climbing audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Free climbing audience comes from United States.

Worldwide audience distribution share by country for Free climbing
CountryShare
United States21.1%
Japan13.0%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Free climbing audience in United States is strongest.

Fig. 05

Top regions by affinity

Free climbing fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~90K1.45×
02Utah~40K1.27×
03Washington~100K1.26×
04Montana~10K1.24×
05Oregon~50K1.20×
06Massachusetts~90K1.16×
07New Hampshire~20K1.15×
08Vermont~8K1.13×
09California~500K1.11×
10Alaska~9K1.10×
11Maine~10K1.09×
12Minnesota~60K1.06×
13North Dakota~8K1.05×
14Idaho~20K1.04×
15Washington, District of Columbia~10K1.04×
16Connecticut~40K1.03×
17South Dakota~9K1.03×
18Rhode Island~10K1.00×
19Virginia~90K0.99×
20New Mexico~20K0.99×
21West Virginia~20K0.99×
22Hawaii~20K0.98×
23New York~200K0.97×
24Wisconsin~60K0.97×
25Nevada~40K0.96×
26Kansas~30K0.96×
27Illinois~100K0.95×
28Arizona~70K0.95×
29Maryland~60K0.94×
30Iowa~30K0.94×
31Nebraska~20K0.94×
32Delaware~10K0.94×
33Pennsylvania~100K0.93×
34Michigan~90K0.93×
35Tennessee~70K0.93×
36Missouri~60K0.93×
37Kentucky~40K0.93×
38North Carolina~100K0.91×
39Indiana~60K0.91×
40Arkansas~30K0.90×
41Ohio~100K0.88×
42Oklahoma~40K0.88×
43New Jersey~80K0.86×
44Mississippi~30K0.86×
45Georgia~100K0.85×
46South Carolina~50K0.84×
47Alabama~50K0.84×
48Louisiana~40K0.82×
49Texas~300K0.77×
50Florida~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Free climbing, United States
0.71×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Free climbing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Free climbing audience
#·InterestCategoryAffinity×
01Fischer (company)Sports180.09×
02Jack WolfskinFashion & Accessoires54.28×
03AirAsiaTravel & Leisure30.54×
04Cultural tourismTravel & Leisure22.86×
05ParaglidingSports22.64×
06Burton SnowboardsSports15.35×
07MountaineeringSports14.25×
08GiveawaysShopping12.91×
09Alpine skiingSports11.52×
10Bicycle helmetCars & Mobility11.21×
11Alex HonnoldSports10.72×
12Extreme sportSports8.58×
13Arc'teryxFashion & Accessoires8.24×
14Winter Olympic GamesSports8.11×
15Standup paddleboardingSports5.86×
16The North FaceFashion & Accessoires5.77×
17PatagoniaFashion & Accessoires5.38×
18Backpacking (travel)Travel & Leisure4.53×
19Green Bay PackersSports3.34×
20BicycleCars & Mobility3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Free climbing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Free climbing audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL5.51×
Risk AppetiteTHRILL5.29×
Price SensitivityPREMIUM3.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Free climbing audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.76×
Social Media UsageJOY0.88×
Urban LifestyleOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Free climbing have in United States?

Free climbing has an estimated audience of 3,824,545 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Free climbing fans?

38.7% of Free climbing fans are female, 61.3% are male, with an average age of 37.0 years.

03

Which brands do Free climbing fans like most?

Free climbing fans show strongest brand affinity for Fischer (company) (180.09×), Alpine skiing (11.52×), and Extreme sport (8.58×) over the country average.

04

Where do Free climbing fans live in United States?

Free climbing fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Free climbing fans also like?

Beyond Free climbing itself, the audience over-indexes on Alpine skiing (11.52×), Extreme sport (8.58×), Jack Wolfskin (54.28×), and Mountaineering (14.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Free climbing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Free climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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