Rascasse Audience Intelligence

Giveaways Audience in United States

A data profile of the people who buy, follow and care about Giveaways in United States — modelled from more than twelve digital signal sources. Giveaways has an estimated audience of 1,826,904 people in United States.

#6629among Topic in United States#270in Shopping

The average Giveaways fan in United States is 30.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Performance car, Tracy Chapman, Used Cars, with strongest over-indexing on Performance car (37.36× the country average).

Demographically, the Giveaways audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giveaways fan in United States is more female, around 30.7 years old, with strong Design Affinity tendencies and a notable affinity for Performance car.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giveaways profile in United States.

Audience size
1.8M
in United States
Gender
78.5%♀
21.5% male
Age
30.7
average years
Country rank
#15286
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giveaways fans

78.5% are female, 21.5% are male, average age 30.7.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Giveaways audience in United States
MetricValue
Female78.5%
Male21.5%
Average age30.7
Estimated audience size1,826,904
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Giveaways audience in United States
Age bracketShare%
16-1944%
20-2921%
30-3916%
40-4913%
50+6%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Giveaways audience comes from United States.

Worldwide audience distribution share by country for Giveaways
CountryShare
United States20.8%
Germany10.6%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giveaways audience in United States is strongest.

Fig. 05

Top regions by affinity

Giveaways fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~40K1.51×
02Kentucky~30K1.36×
03Alabama~30K1.31×
04Tennessee~40K1.22×
05Kansas~20K1.22×
06West Virginia~10K1.21×
07Iowa~20K1.20×
08Arkansas~20K1.18×
09Oklahoma~20K1.16×
10Utah~20K1.14×
11Louisiana~30K1.11×
12Arizona~40K1.10×
13Mississippi~20K1.10×
14California~200K1.09×
15South Dakota~5K1.08×
16North Dakota~4K1.05×
17Wisconsin~30K1.04×
18Georgia~60K1.02×
19Indiana~30K1.02×
20Oregon~20K1.01×
21Idaho~9K1.01×
22Pennsylvania~60K0.97×
23Nebraska~9K0.97×
24Virginia~40K0.96×
25Alaska~4K0.96×
26New Jersey~40K0.95×
27Montana~5K0.95×
28New York~100K0.94×
29North Carolina~50K0.94×
30Michigan~40K0.94×
31Texas~100K0.93×
32Ohio~50K0.93×
33Washington~30K0.93×
34South Carolina~30K0.93×
35Maine~6K0.92×
36Delaware~5K0.92×
37Florida~100K0.91×
38Massachusetts~30K0.91×
39Colorado~30K0.89×
40Nevada~20K0.89×
41New Mexico~8K0.89×
42Vermont~3K0.89×
43Illinois~50K0.88×
44Minnesota~20K0.88×
45Hawaii~7K0.88×
46Connecticut~20K0.87×
47Washington, District of Columbia~5K0.87×
48Maryland~30K0.84×
49Rhode Island~5K0.84×
50New Hampshire~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Giveaways, United States
0.83×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giveaways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giveaways audience
#·InterestCategoryAffinity×
01Tracy ChapmanMusic & Radio47.73×
02Performance carCars & Mobility37.36×
03Ice climbingSports18.80×
04Barrett-JacksonCars & Mobility16.95×
05Luke CombsMusic & Radio16.34×
06Free climbingSports12.91×
07How to Train Your DragonLiterature10.99×
08Hot rodCars & Mobility8.82×
09Used CarsCars & Mobility8.14×
10Unique GiftsShopping7.21×
11Marriage proposalKids & Family6.56×
12Eyelash extensionsBeauty & Wellness6.33×
13Maltese (dog)Pets & Animals6.23×
14Natural skin careBeauty & Wellness5.47×
15Hair ExtensionsBeauty & Wellness5.46×
16Sneaker collectingFashion & Accessoires5.16×
17Curly HairBeauty & Wellness4.98×
18NBA playoffsSports4.68×
19Macy'sShopping4.61×
20MarshallsFashion & Accessoires3.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giveaways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giveaways audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.32×
Luxury OrientationPREMIUM3.04×
IndulgenceJOY2.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giveaways audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.89×
SpiritualityBALANCE0.95×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Giveaways have in United States?

Giveaways has an estimated audience of 1,826,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Giveaways fans?

78.5% of Giveaways fans are female, 21.5% are male, with an average age of 30.7 years.

03

Which brands do Giveaways fans like most?

Giveaways fans show strongest brand affinity for Performance car (37.36×), Tracy Chapman (47.73×), and Used Cars (8.14×) over the country average.

04

Where do Giveaways fans live in United States?

Giveaways fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Giveaways fans also like?

Beyond Giveaways itself, the audience over-indexes on Tracy Chapman (47.73×), Used Cars (8.14×), Macy's (4.61×), and Hot rod (8.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Giveaways audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Giveaways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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