Luke Combs Audience in United States

Luke Combs has an estimated audience of 3,671,169 people in United States. 58.4% are female, 41.6% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Tracy Chapman, Škoda Auto, Melanie Lynskey, Volkswagen Up, Kia Sportage.

The average Luke Combs fan in United States is 42.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tracy Chapman, Škoda Auto, Melanie Lynskey, with strongest over-indexing on Tracy Chapman (56.07× the country average). Demographically, the Luke Combs audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Luke Combs fans

Demographic split for Luke Combs audience in United States
MetricValue
Female58.4%
Male41.6%
Average age42.2
Estimated audience size3,671,169

Audience persona

The typical Luke Combs fan in United States is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Tracy Chapman.

Top regions in United States

Top regions ranked by reach for Luke Combs in United States
RegionReachAffinity
Texas370,6871.17×
California341,6500.85×
Florida213,5970.86×
New York181,2110.88×
North Carolina166,2591.51×
Pennsylvania142,8251.16×
Ohio134,1211.19×
Tennessee115,0831.56×
Arizona111,6381.49×
Illinois102,0350.83×
Georgia94,2970.83×
Virginia91,9881.03×
New Jersey86,2060.92×
Michigan84,7130.88×
Wisconsin74,4811.35×
Indiana68,8191.03×
Washington65,9820.9×
Kentucky62,7101.36×
South Carolina58,1441.05×
Maryland57,2780.91×
Missouri56,1650.95×
Alabama56,0701.09×
Massachusetts55,2920.76×
Oklahoma54,0891.33×
Utah53,9141.64×
Minnesota47,3850.9×
Louisiana45,7760.97×
Colorado44,2190.76×
Iowa35,6951.18×
Arkansas31,8421.05×
Oregon31,5430.75×
Connecticut29,4180.8×
Mississippi28,3840.94×
Kansas26,3830.91×
Nevada24,5620.69×
West Virginia21,2941.25×
Idaho19,3321.05×
Nebraska18,0090.98×
New Mexico17,3660.94×
Maine17,0001.29×
New Hampshire13,3040.92×
Hawaii10,1840.65×
Montana9,3590.92×
Washington, District of Columbia9,1950.83×
South Dakota8,2020.97×
Delaware7,7380.76×
Rhode Island7,6550.66×
North Dakota7,2640.96×
Vermont5,1800.8×
Alaska4,9670.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luke Combs audience
BrandAffinityCategory
Tracy Chapman56.07×Music & Radio
Škoda Auto33.29×Cars & Mobility
Melanie Lynskey22.68×Movies & TV
Volkswagen Up68.97×Cars & Mobility
Kia Sportage22.92×Cars & Mobility
Cat Stevens32.75×Music & Radio
Dacia Sandero78.37×Cars & Mobility
Autism Awareness7.22×Health
Singer-songwriter3.08×Music & Radio
Diabetes mellitus awareness4.97×Health
Lewis Hamilton8.12×Sports
Honda HR-V15.28×Cars & Mobility
Brandi Carlile8.3×Music & Radio
Giveaways12.93×Shopping
Microblogging4.99×Technology & Electronics
Chris Stapleton7.99×Music & Radio
Max Verstappen6.75×Sports
Paul Simon11.59×Music & Radio
Willie Nelson5.22×Music & Radio
Indianapolis Motor Speedway7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luke Combs audience
TraitClusterScore
Price SensitivityPREMIUM2.93
Risk AppetiteTHRILL1.72
Family OrientationCONSERVATISM1.45
Luxury OrientationPREMIUM1.44
Community OrientationOPEN1.37
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Luke Combs
CountryShare
United States55.2%
United Kingdom17.2%
Canada6.9%

See Luke Combs audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Luke Combs have in United States?

Luke Combs has an estimated audience of 3,671,169 people in United States, concentrated in Texas and California.

What is the gender split and age of Luke Combs fans?

58.4% of Luke Combs fans are female, 41.6% are male, with an average age of 42.2 years.

Which brands do Luke Combs fans like most?

Luke Combs fans show strongest brand affinity for Tracy Chapman (56.07×), Škoda Auto (33.29×), and Melanie Lynskey (22.68×) over the country average.

Where do Luke Combs fans live in United States?

Luke Combs fans in United States are most concentrated in Texas (reach 370,687), California (reach 341,650), and Florida (reach 213,597). These three regions account for the largest share of the active audience.

What other brands do Luke Combs fans also like?

Beyond Luke Combs itself, the audience over-indexes on Škoda Auto (33.29×), Melanie Lynskey (22.68×), Volkswagen Up (68.97×), and Kia Sportage (22.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Combs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.