Barrett-Jackson Audience in United States
Barrett-Jackson has an estimated audience of 2,332,361 people in United States. 12.5% are female, 87.5% are male, average age 48.2. Top brand affinities: Israel, Urban Outfitters, N1 road (South Africa), Diane Sawyer, Keith Stanfield.
Top brand affinities include Israel, Urban Outfitters, N1 road (South Africa), with strongest over-indexing on Israel (5.44× the country average). Demographically, the Barrett-Jackson audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Barrett-Jackson fans
| Metric | Value |
|---|---|
| Female | 12.5% |
| Male | 87.5% |
| Average age | 48.2 |
| Estimated audience size | 2,332,361 |
Audience persona
The typical Barrett-Jackson fan in United States is more male, around 48.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.44× | Travel & Leisure |
| Urban Outfitters | 3.07× | Shopping |
| N1 road (South Africa) | 6× | Travel & Leisure |
| Diane Sawyer | 10.77× | Movies & TV |
| Keith Stanfield | 7.51× | Movies & TV |
| Minnesota | 1.86× | Travel & Leisure |
| MK | 4.25× | Music & Radio |
| Hog Hunting | 3.02× | Sports |
| Alaska | 1.52× | Travel & Leisure |
| Acoustic music | 4× | Music & Radio |
| Hipster | 8.03× | Politics & Society |
| Hammock camping | 5.7× | Travel & Leisure |
| Keenan Allen | 5.04× | Sports |
| Unique Gifts | 1.82× | Shopping |
| Notre Dame Fighting Irish football | 3.87× | Sports |
| Hibachi | 5.56× | Food & Beverages |
| Wok | 4.59× | Food & Beverages |
| Eden Lake | 5.56× | Movies & TV |
| Naperville, Illinois | 5.09× | Travel & Leisure |
| Arrietty | 9.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.26 |
| Patriotism | CONSERVATISM | 2.39 |
| Luxury Orientation | PREMIUM | 1.97 |
| Family Orientation | CONSERVATISM | 1.93 |
| Need for Security | CONSERVATISM | 1.72 |
| Risk Appetite | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.0% |
| Canada | 5.6% |
| United Kingdom | 2.7% |
See Barrett-Jackson audiences in other countries
More Cars & Mobility audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Barrett-Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.