Barrett-Jackson Audience in United States
Barrett-Jackson has an estimated audience of 2,332,361 people in United States. 12.5% are female, 87.5% are male, average age 48.2. Top brand affinities: CarGurus, Carcare, Capital One, AutoZone, Antique car.
Top brand affinities include CarGurus, Carcare, Capital One, with strongest over-indexing on CarGurus (16.75× the country average). Demographically, the Barrett-Jackson audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Barrett-Jackson fans
| Metric | Value |
|---|---|
| Female | 12.5% |
| Male | 87.5% |
| Average age | 48.2 |
| Estimated audience size | 2,332,361 |
Audience persona
The typical Barrett-Jackson fan in United States is more male, around 48.2 years old, with strong Price Sensitivity tendencies and a notable affinity for CarGurus.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 16.75× | Cars & Mobility |
| Carcare | 18.67× | Cars & Mobility |
| Capital One | 5.71× | Business & Career |
| AutoZone | 5× | Cars & Mobility |
| Antique car | 12× | Cars & Mobility |
| Google Maps | 4.56× | Internet & Social Media |
| Auto show | 10.6× | Cars & Mobility |
| Lewis Hamilton | 12.13× | Sports |
| Circle K | 6.61× | Shopping |
| Aaron Rodgers | 6.01× | Sports |
| Advance Auto Parts | 5.81× | Cars & Mobility |
| The UPS Store | 3.86× | Shopping |
| Bruce Willis | 5.79× | Movies & TV |
| Anthony Hopkins | 14.44× | Movies & TV |
| Houston Astros | 6.55× | Sports |
| Clint Eastwood | 6.94× | Movies & TV |
| Supercharger | 11.55× | Cars & Mobility |
| O'Reilly Auto Parts | 4.7× | Cars & Mobility |
| National Auto Sport Association | 16.77× | Sports |
| AccuWeather | 4.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.26 |
| Patriotism | CONSERVATISM | 2.39 |
| Luxury Orientation | PREMIUM | 1.97 |
| Family Orientation | CONSERVATISM | 1.93 |
| Need for Security | CONSERVATISM | 1.72 |
| Risk Appetite | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.0% |
| Canada | 5.6% |
| United Kingdom | 2.7% |
See Barrett-Jackson audiences in other countries
More Cars & Mobility audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Barrett-Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.