Rascasse Audience Intelligence

Barrett-Jackson Audience in United States

A data profile of the people who buy, follow and care about Barrett-Jackson in United States — modelled from more than twelve digital signal sources. Barrett-Jackson has an estimated audience of 2,364,155 people in United States.

#368among Website / Newspaper / Magazine in United States#420in Cars & Mobility

The average Barrett-Jackson fan in United States is 48.2 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, Florida, California.

Top brand affinities include Carcare, Solar energy, Antique car, with strongest over-indexing on Carcare (17.41× the country average).

Demographically, the Barrett-Jackson audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barrett-Jackson fan in United States is more male, around 48.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barrett-Jackson profile in United States.

Audience size
2.4M
in United States
Gender
12.5%♀
87.5% male
Age
48.2
average years
Country rank
#12463
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Barrett-Jackson

12.5% are female, 87.5% are male, average age 48.2.

Fig. 02

Gender split

12.5%
Female
87.5%
Male
Demographic split for Barrett-Jackson audience in United States
MetricValue
Female12.5%
Male87.5%
Average age48.2
Estimated audience size2,364,155
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Barrett-Jackson audience in United States
Age bracketShare%
16-196%
20-2910%
30-3915%
40-4924%
50+45%
Fig. 04

Worldwide distribution

83.4%

of the worldwide Barrett-Jackson audience comes from United States.

Worldwide audience distribution share by country for Barrett-Jackson
CountryShare
United States83.4%
Canada5.5%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barrett-Jackson audience in United States is strongest.

Fig. 05

Top regions by affinity

Barrett-Jackson fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~400K9.25×
02North Dakota~10K1.99×
03South Dakota~9K1.70×
04Ohio~100K1.57×
05Montana~10K1.52×
06Nebraska~20K1.45×
07Wyoming~5K1.44×
08Idaho~10K1.27×
09Iowa~20K1.22×
10Minnesota~40K1.10×
11Kansas~20K1.06×
12New Mexico~10K1.06×
13Colorado~40K1.01×
14Wisconsin~30K0.97×
15West Virginia~10K0.95×
16Nevada~20K0.94×
17Missouri~30K0.91×
18Florida~100K0.89×
19Washington~40K0.86×
20Oregon~20K0.85×
21Oklahoma~20K0.83×
22Alaska~4K0.82×
23Michigan~50K0.80×
24Indiana~30K0.78×
25New Hampshire~7K0.78×
26Utah~20K0.76×
27Arkansas~10K0.76×
28Maine~6K0.75×
29Rhode Island~5K0.74×
30Delaware~5K0.74×
31Tennessee~30K0.73×
32Kentucky~20K0.73×
33Pennsylvania~50K0.69×
34Alabama~20K0.69×
35South Carolina~20K0.68×
36North Carolina~50K0.65×
37Connecticut~20K0.65×
38Mississippi~10K0.65×
39Illinois~50K0.64×
40Hawaii~6K0.64×
41Louisiana~20K0.63×
42Washington, District of Columbia~4K0.63×
43Texas~100K0.54×
44Georgia~40K0.53×
45California~100K0.52×
46Massachusetts~20K0.52×
47Maryland~20K0.50×
48Virginia~30K0.49×
49New Jersey~30K0.48×
50New York~60K0.45×
Fig. 06

Affinity by region

Affinity by region — Barrett-Jackson, United States
0.45×1.00×9.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barrett-Jackson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barrett-Jackson audience
#·InterestCategoryAffinity×
01CarcareCars & Mobility17.41×
02GiveawaysShopping16.95×
03Goodyear Tire and Rubber CompanyCars & Mobility16.36×
04Auto auctionCars & Mobility13.52×
05SuperchargerCars & Mobility13.47×
06Antique carCars & Mobility11.25×
07Auto showCars & Mobility10.10×
08BuickCars & Mobility8.64×
09Solar energyHome & Garden6.82×
10Car and DriverCars & Mobility6.59×
11FedExBusiness & Career4.80×
12Discount TireShopping4.62×
13Advance Auto PartsCars & Mobility4.57×
14Renewable energyBusiness & Career4.31×
15NASCARSports4.09×
16CarGurusCars & Mobility4.01×
17AutoZoneCars & Mobility3.88×
18The UPS StoreShopping3.87×
19O'Reilly Auto PartsCars & Mobility3.78×
20Mortgage loansBusiness & Career2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barrett-Jackson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barrett-Jackson audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.67×
PatriotismCONSERVATISM2.98×
Convenience OrientationPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barrett-Jackson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Healthy LifestyleBALANCE0.61×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barrett-Jackson have in United States?

Barrett-Jackson has an estimated audience of 2,364,155 people in United States, concentrated in Arizona and Florida.

02

What is the gender split and age of Barrett-Jackson fans?

12.5% of Barrett-Jackson fans are female, 87.5% are male, with an average age of 48.2 years.

03

Which brands do Barrett-Jackson fans like most?

Barrett-Jackson fans show strongest brand affinity for Carcare (17.41×), Solar energy (6.82×), and Antique car (11.25×) over the country average.

04

Where do Barrett-Jackson fans live in United States?

Barrett-Jackson fans in United States are most concentrated in Arizona (reach ~400K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Barrett-Jackson fans also like?

Beyond Barrett-Jackson itself, the audience over-indexes on Solar energy (6.82×), Antique car (11.25×), Auto show (10.1×), and AutoZone (3.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Barrett-Jackson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barrett-Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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