Auto auction Audience in United States

Auto auction logo

Auto auction has an estimated audience of 4,047,743 people in United States. 18.4% are female, 81.6% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, AutoZone, Online auction, Public auction, CarMax.

The average Auto auction fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, AutoZone, Online auction, with strongest over-indexing on CarGurus (5.76× the country average). Demographically, the Auto auction audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Touchpoint

Demographics of Auto auction fans

Demographic split for Auto auction audience in United States
MetricValue
Female18.4%
Male81.6%
Average age45.7
Estimated audience size4,047,743

Audience persona

The typical Auto auction fan in United States is more male, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Auto auction in United States
RegionReachAffinity
California442,5550.99×
Texas362,7981.04×
Florida227,2430.83×
Pennsylvania189,2681.39×
Illinois168,4361.25×
Maryland167,3052.4×
New York146,1280.65×
Arizona139,2091.68×
Ohio134,2121.08×
Michigan126,5751.2×
Georgia121,9410.98×
North Carolina111,5900.92×
Virginia107,3301.09×
Indiana98,8211.34×
Washington93,7871.16×
Tennessee82,9691.02×
New Jersey80,9650.79×
South Carolina71,9371.18×
Alabama68,8811.22×
Missouri68,0441.04×
Colorado63,8891×
Oklahoma53,2891.19×
Massachusetts52,0930.65×
Wisconsin50,6710.83×
Oregon48,5421.05×
Kentucky46,4590.92×
Minnesota38,8150.67×
Kansas38,4671.21×
Louisiana36,5550.7×
Arkansas35,8331.07×
Nevada35,6670.91×
Idaho35,6631.76×
Utah31,0400.86×
Mississippi28,4460.85×
Connecticut26,3820.65×
Iowa24,3730.73×
West Virginia20,3641.08×
Nebraska17,9850.89×
Washington, District of Columbia17,0841.4×
New Mexico16,6400.82×
Delaware16,1441.45×
New Hampshire15,5700.98×
Montana12,8481.14×
Maine7,8050.54×
Rhode Island7,5170.58×
Alaska7,4150.86×
South Dakota6,6160.71×
North Dakota5,9050.71×
Hawaii5,6640.33×
Wyoming4,0810.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auto auction audience
BrandAffinityCategory
CarGurus5.76×Cars & Mobility
AutoZone3.71×Cars & Mobility
Online auction7.07×Shopping
Public auction10.08×Shopping
CarMax3.96×Cars & Mobility
Barrett-Jackson13.52×Cars & Mobility
O'Reilly Auto Parts4.08×Cars & Mobility
Tractor Supply Company4.18×Shopping
Heavy equipment4.31×Home & Garden
Advance Auto Parts3.83×Cars & Mobility
Trailer (vehicle)5.19×Cars & Mobility
Craigslist2.45×Shopping
Auction3.08×Shopping
General Motors3.56×Cars & Mobility
Wheel2.75×Cars & Mobility
Fox News Channel1.65×Movies & TV
Automobiles1.7×Cars & Mobility
Kelley Blue Book3.99×Movies & TV
Commercial vehicle3.38×Cars & Mobility
Freight transport2.53×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auto auction audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
Need for SecurityCONSERVATISM1.54
Career OrientationPOWER1.17
Family OrientationCONSERVATISM1.13
Risk AppetiteTHRILL1.11
ExtroversionTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Auto auction
CountryShare
United States52.0%
Canada6.0%
United Kingdom4.5%

See Auto auction audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Auto auction have in United States?

Auto auction has an estimated audience of 4,047,743 people in United States, concentrated in California and Texas.

What is the gender split and age of Auto auction fans?

18.4% of Auto auction fans are female, 81.6% are male, with an average age of 45.7 years.

Which brands do Auto auction fans like most?

Auto auction fans show strongest brand affinity for CarGurus (5.76×), AutoZone (3.71×), and Online auction (7.07×) over the country average.

Where do Auto auction fans live in United States?

Auto auction fans in United States are most concentrated in California (reach 442,555), Texas (reach 362,798), and Florida (reach 227,243). These three regions account for the largest share of the active audience.

What other brands do Auto auction fans also like?

Beyond Auto auction itself, the audience over-indexes on AutoZone (3.71×), Online auction (7.07×), Public auction (10.08×), and CarMax (3.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.