Rascasse Audience Intelligence

Auto auction Audience in United States

A data profile of the people who buy, follow and care about Auto auction in United States — modelled from more than twelve digital signal sources. Auto auction has an estimated audience of 4,047,743 people in United States.

#164among Touchpoint in United States#297in Cars & Mobility

The average Auto auction fan in United States is 45.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CarGurus, AutoZone, Online auction, with strongest over-indexing on CarGurus (5.76× the country average).

Demographically, the Auto auction audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auto auction fan in United States is more male, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auto auction profile in United States.

Audience size
4M
in United States
Gender
18.4%♀
81.6% male
Age
45.7
average years
Country rank
#7969
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auto auction fans

18.4% are female, 81.6% are male, average age 45.7.

Fig. 02

Gender split

18.4%
Female
81.6%
Male
Demographic split for Auto auction audience in United States
MetricValue
Female18.4%
Male81.6%
Average age45.7
Estimated audience size4,047,743
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Auto auction audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Auto auction audience comes from United States.

Worldwide audience distribution share by country for Auto auction
CountryShare
United States52.0%
Canada6.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auto auction audience in United States is strongest.

Fig. 05

Top regions by affinity

Auto auction fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K2.36×
02Wyoming~10K2.17×
03Mississippi~60K1.94×
04Vermont~10K1.76×
05Arkansas~60K1.72×
06Kentucky~80K1.59×
07Maine~20K1.57×
08Montana~20K1.56×
09Alabama~80K1.46×
10Missouri~90K1.32×
11Kansas~40K1.30×
12Idaho~30K1.30×
13New Hampshire~20K1.29×
14Oklahoma~60K1.27×
15South Carolina~80K1.26×
16Tennessee~100K1.18×
17Maryland~80K1.17×
18Iowa~40K1.16×
19Wisconsin~70K1.11×
20Indiana~80K1.08×
21South Dakota~10K1.04×
22Minnesota~60K1.02×
23North Carolina~100K1.01×
24New Mexico~20K1.00×
25Nebraska~20K1.00×
26Oregon~50K0.98×
27North Dakota~8K0.96×
28Louisiana~50K0.92×
29Michigan~90K0.89×
30Pennsylvania~100K0.88×
31Ohio~100K0.88×
32Arizona~70K0.88×
33Delaware~10K0.86×
34Georgia~100K0.85×
35Virginia~80K0.84×
36Washington, District of Columbia~10K0.84×
37Colorado~50K0.82×
38Washington~60K0.73×
39Illinois~100K0.71×
40Utah~30K0.71×
41Texas~200K0.64×
42Florida~200K0.56×
43Nevada~20K0.55×
44Connecticut~20K0.54×
45California~200K0.51×
46Rhode Island~6K0.50×
47New Jersey~50K0.49×
48New York~100K0.44×
49Massachusetts~30K0.42×
50Hawaii~7K0.40×
Fig. 06

Affinity by region

Affinity by region — Auto auction, United States
0.40×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auto auction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auto auction audience
#·InterestCategoryAffinity×
01Barrett-JacksonCars & Mobility13.52×
02Public auctionShopping10.08×
03Online auctionShopping7.07×
04CarGurusCars & Mobility5.76×
05Trailer (vehicle)Cars & Mobility5.19×
06Heavy equipmentHome & Garden4.31×
07Tractor Supply CompanyShopping4.18×
08O'Reilly Auto PartsCars & Mobility4.08×
09Kelley Blue BookMovies & TV3.99×
10CarMaxCars & Mobility3.96×
11Advance Auto PartsCars & Mobility3.83×
12AutoZoneCars & Mobility3.71×
13General MotorsCars & Mobility3.56×
14Commercial vehicleCars & Mobility3.38×
15Discount TireShopping3.28×
16AuctionShopping3.08×
17WheelCars & Mobility2.75×
18Freight transportCars & Mobility2.53×
19AutomobilesCars & Mobility1.70×
20Donald TrumpPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auto auction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auto auction audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Need for SecurityCONSERVATISM1.63×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auto auction audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auto auction have in United States?

Auto auction has an estimated audience of 4,047,743 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Auto auction fans?

18.4% of Auto auction fans are female, 81.6% are male, with an average age of 45.7 years.

03

Which brands do Auto auction fans like most?

Auto auction fans show strongest brand affinity for CarGurus (5.76×), AutoZone (3.71×), and Online auction (7.07×) over the country average.

04

Where do Auto auction fans live in United States?

Auto auction fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Auto auction fans also like?

Beyond Auto auction itself, the audience over-indexes on AutoZone (3.71×), Online auction (7.07×), Public auction (10.08×), and CarMax (3.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Auto auction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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