Rascasse Audience Intelligence

Sailing Audience in United States

A data profile of the people who buy, follow and care about Sailing in United States — modelled from more than twelve digital signal sources. Sailing has an estimated audience of 10,566,146 people in United States.

#2190among Topic in United States#263in Sports

The average Sailing fan in United States is 41.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The Tour Championship, Presidents Cup, Stair lift, with strongest over-indexing on The Tour Championship (1.84× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.

The typical Sailing fan in United States is more male, around 41.5 years old, with a notable affinity for The Tour Championship.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sailing profile in United States.

Audience size
10.6M
in United States
Gender
31.7%♀
68.3% male
Age
41.5
average years
Country rank
#3392
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sailing fans

31.7% are female, 68.3% are male, average age 41.5.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Sailing audience in United States
MetricValue
Female31.7%
Male68.3%
Average age41.5
Estimated audience size10,566,146
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Sailing audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4920%
50+29%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Sailing audience comes from United States.

Worldwide audience distribution share by country for Sailing
CountryShare
United States24.0%
Japan13.4%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sailing audience in United States is strongest.

Fig. 05

Top regions by affinity

Sailing fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K1.64×
02Alaska~40K1.58×
03Texas~1.5M1.54×
04Hawaii~70K1.54×
05Connecticut~200K1.50×
06Maine~50K1.37×
07Rhode Island~40K1.34×
08Washington, District of Columbia~40K1.34×
09Florida~900K1.28×
10Vermont~20K1.25×
11Arizona~300K1.21×
12Oregon~100K1.17×
13New York~700K1.15×
14Washington~200K1.15×
15California~1.5M1.11×
16Michigan~300K1.02×
17Virginia~300K1.02×
18Montana~30K1.01×
19North Carolina~300K0.99×
20Maryland~200K0.97×
21New Hampshire~40K0.97×
22Minnesota~100K0.95×
23Alabama~100K0.92×
24Georgia~300K0.90×
25Tennessee~200K0.90×
26Louisiana~100K0.90×
27Mississippi~80K0.90×
28Pennsylvania~300K0.89×
29Indiana~200K0.89×
30South Carolina~100K0.89×
31Wisconsin~100K0.89×
32Kentucky~100K0.89×
33New Jersey~200K0.88×
34New Mexico~50K0.86×
35Illinois~300K0.85×
36Colorado~100K0.85×
37Arkansas~70K0.85×
38Utah~80K0.84×
39Kansas~70K0.82×
40Idaho~40K0.81×
41Delaware~20K0.81×
42North Dakota~20K0.80×
43Missouri~100K0.79×
44Nebraska~40K0.78×
45South Dakota~20K0.78×
46Oklahoma~90K0.77×
47Ohio~200K0.75×
48Nevada~80K0.74×
49Iowa~60K0.74×
50West Virginia~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Sailing, United States
0.73×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sailing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sailing audience
#·InterestCategoryAffinity×
01Stair liftHome & Garden1.87×
02The Tour ChampionshipSports1.84×
03Presidents CupSports1.61×
04Premier Jumping LeagueSports1.61×
Section 06

Frequently asked questions

01

How many fans does Sailing have in United States?

Sailing has an estimated audience of 10,566,146 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sailing fans?

31.7% of Sailing fans are female, 68.3% are male, with an average age of 41.5 years.

03

Which brands do Sailing fans like most?

Sailing fans show strongest brand affinity for The Tour Championship (1.84×), Presidents Cup (1.61×), and Stair lift (1.87×) over the country average.

04

Where do Sailing fans live in United States?

Sailing fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sailing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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