Sailing Audience in United States

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Sailing has an estimated audience of 10,566,146 people in United States. 31.7% are female, 68.3% are male, average age 41.5. Top regions: Texas, California, Florida. Top brand affinities: Natural rubber, Halsey, Oregon, Product design, Pro-Ject, Home construction.

The average Sailing fan in United States is 41.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Natural rubber, Halsey, Oregon, Product design, with strongest over-indexing on Natural rubber (5.18× the country average). Demographically, the Sailing audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Sailing fans

Demographic split for Sailing audience in United States
MetricValue
Female31.7%
Male68.3%
Average age41.5
Estimated audience size10,566,146

Audience persona

The typical Sailing fan in United States is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Sailing in United States
RegionReachAffinity
Texas1,454,0741.6×
California1,357,5071.17×
Florida962,1651.35×
New York727,1921.23×
Massachusetts352,7421.69×
North Carolina326,5531.03×
Pennsylvania318,5360.9×
Illinois317,1670.9×
Georgia299,9080.92×
Michigan294,4451.07×
Virginia274,6371.07×
Arizona265,6161.23×
Washington255,1241.2×
Ohio248,9360.76×
New Jersey234,9550.87×
Tennessee182,9060.86×
Maryland177,7430.98×
Indiana172,2700.89×
Connecticut152,9671.44×
Oregon149,9061.24×
Colorado148,6070.89×
South Carolina145,3950.91×
Minnesota143,9840.95×
Missouri140,5250.83×
Wisconsin140,1230.88×
Alabama136,1170.92×
Kentucky123,1880.93×
Louisiana119,9690.88×
Oklahoma88,6080.76×
Nevada78,7480.77×
Utah77,2460.82×
Mississippi74,2890.85×
Hawaii72,7501.6×
Arkansas71,7190.82×
Kansas65,4640.79×
Iowa60,6740.7×
Maine49,8751.32×
Washington, District of Columbia44,9741.42×
New Mexico44,8220.85×
Rhode Island44,3071.32×
Idaho40,9280.77×
New Hampshire38,3000.92×
Nebraska37,6240.71×
Alaska35,1261.55×
West Virginia30,7130.62×
Montana28,1820.96×
Vermont23,3021.26×
Delaware20,1850.69×
South Dakota15,5970.64×
North Dakota14,1400.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sailing audience
BrandAffinityCategory
Natural rubber5.18×Cars & Mobility
Halsey, Oregon17.11×Travel & Leisure
Product design3.7×Business & Career
Pro-Ject5.66×Music & Radio
Home construction1.88×Home & Garden
Elsword19.62×Games
Urban Outfitters1.98×Shopping
Suikoden IV28.09×Games
JDSU2.2×Business & Career
Voter registration3.09×Politics & Society
UK garage3.46×Music & Radio
Stamp collecting2.92×Home & Garden
Home staging2.95×Home & Garden
Bruklinas9.54×Travel & Leisure
Nebraska1.5×Travel & Leisure
Regional styles of Mexican music1.54×Music & Radio
Steampunk2.59×Fashion & Accessoires
Emperor Entertainment Group6.15×Business & Career
Kendra Scott1.51×Fashion & Accessoires
Electrolyte2.25×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sailing audience
TraitClusterScore
Career OrientationPOWER5.68
Quality AwarenessPREMIUM4.07
Luxury OrientationPREMIUM3.68
LGBTQ+ IdentityOPEN2.33
Sports ActivityPOWER2.29
SustainabilityBALANCE2.09

Worldwide distribution

Worldwide audience distribution share by country for Sailing
CountryShare
United States24.0%
Japan13.4%
Italy7.0%

See Sailing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sailing have in United States?

Sailing has an estimated audience of 10,566,146 people in United States, concentrated in Texas and California.

What is the gender split and age of Sailing fans?

31.7% of Sailing fans are female, 68.3% are male, with an average age of 41.5 years.

Which brands do Sailing fans like most?

Sailing fans show strongest brand affinity for Natural rubber (5.18×), Halsey, Oregon (17.11×), and Product design (3.7×) over the country average.

Where do Sailing fans live in United States?

Sailing fans in United States are most concentrated in Texas (reach 1,454,074), California (reach 1,357,507), and Florida (reach 962,165). These three regions account for the largest share of the active audience.

What other brands do Sailing fans also like?

Beyond Sailing itself, the audience over-indexes on Halsey, Oregon (17.11×), Product design (3.7×), Pro-Ject (5.66×), and Home construction (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.