Presidents Cup Audience in United States
Presidents Cup has an estimated audience of 353,944 people in United States. 20.3% are female, 79.7% are male, average age 45.8. Top regions: California, Florida, Texas. Top brand affinities: Primary and secondary antibodies, Mothercare, Alaska, Elsword, Israel.
The average Presidents Cup fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Primary and secondary antibodies, Mothercare, Alaska, with strongest over-indexing on Primary and secondary antibodies (60.21× the country average). Demographically, the Presidents Cup audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Golf
Demographics of Presidents Cup fans
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 45.8 |
| Estimated audience size | 353,944 |
Audience persona
The typical Presidents Cup fan in United States is more male, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Primary and secondary antibodies.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 25,380 | 0.65× |
| Florida | 19,230 | 0.8× |
| Texas | 19,122 | 0.63× |
| New York | 16,024 | 0.81× |
| Ohio | 14,763 | 1.35× |
| North Carolina | 14,643 | 1.37× |
| Pennsylvania | 13,762 | 1.15× |
| Illinois | 13,522 | 1.15× |
| Michigan | 11,759 | 1.27× |
| Massachusetts | 10,478 | 1.5× |
| Georgia | 9,756 | 0.89× |
| Virginia | 9,112 | 1.06× |
| New Jersey | 7,293 | 0.81× |
| Tennessee | 7,236 | 1.02× |
| South Carolina | 7,231 | 1.36× |
| Indiana | 7,032 | 1.09× |
| Minnesota | 7,008 | 1.38× |
| Colorado | 6,799 | 1.22× |
| Wisconsin | 6,580 | 1.24× |
| Arizona | 6,459 | 0.89× |
| Washington | 5,908 | 0.83× |
| Missouri | 5,743 | 1.01× |
| Maryland | 5,060 | 0.83× |
| Connecticut | 5,012 | 1.41× |
| Kentucky | 4,439 | 1× |
| Alabama | 4,179 | 0.85× |
| Iowa | 3,651 | 1.25× |
| Utah | 3,327 | 1.05× |
| Oregon | 3,320 | 0.82× |
| Louisiana | 3,042 | 0.67× |
| Oklahoma | 2,951 | 0.75× |
| Nevada | 2,703 | 0.79× |
| Kansas | 2,606 | 0.93× |
| Nebraska | 2,243 | 1.26× |
| Arkansas | 1,997 | 0.68× |
| New Hampshire | 1,865 | 1.34× |
| Mississippi | 1,827 | 0.63× |
| Maine | 1,777 | 1.4× |
| Idaho | 1,721 | 0.97× |
| Hawaii | 1,333 | 0.88× |
| West Virginia | 1,247 | 0.76× |
| Rhode Island | 1,196 | 1.06× |
| Montana | 1,074 | 1.09× |
| Washington, District of Columbia | 1,003 | 0.94× |
| New Mexico | 988 | 0.56× |
| South Dakota | 873 | 1.07× |
| Delaware | 870 | 0.89× |
| North Dakota | 839 | 1.15× |
| Vermont | 818 | 1.32× |
| Wyoming | 439 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Primary and secondary antibodies | 60.21× | Health |
| Mothercare | 5.19× | Kids & Family |
| Alaska | 2.24× | Travel & Leisure |
| Elsword | 20× | Games |
| Israel | 2.47× | Travel & Leisure |
| Waterford | 8.99× | Travel & Leisure |
| Ixtapaluca | 16.51× | Travel & Leisure |
| Minnesota | 1.6× | Travel & Leisure |
| Home equity | 1.73× | Home & Garden |
| Product design | 1.7× | Business & Career |
| Pro-Ject | 3.44× | Music & Radio |
| Urban Outfitters | 1.53× | Shopping |
| Litter box | 1.67× | Pets & Animals |
| Bank account | 1.96× | Business & Career |
| Unique Gifts | 1.82× | Shopping |
| Jeep Grand Cherokee (WJ) | 4.67× | Cars & Mobility |
| Fayette County, Georgia | 22.32× | Travel & Leisure |
| Nebraska | 1.92× | Travel & Leisure |
| Iyanla Vanzant | 9.95× | Business & Career |
| IWeb | 12.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.16 |
| Risk Appetite | THRILL | 1.47 |
| Sports Activity | POWER | 1.43 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Tradition | CONSERVATISM | 1.19 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.7% |
| Australia | 9.9% |
| United Kingdom | 8.0% |
See Presidents Cup audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
Frequently asked questions
How many fans does Presidents Cup have in United States?
Presidents Cup has an estimated audience of 353,944 people in United States, concentrated in California and Florida.
What is the gender split and age of Presidents Cup fans?
20.3% of Presidents Cup fans are female, 79.7% are male, with an average age of 45.8 years.
Which brands do Presidents Cup fans like most?
Presidents Cup fans show strongest brand affinity for Primary and secondary antibodies (60.21×), Mothercare (5.19×), and Alaska (2.24×) over the country average.
Where do Presidents Cup fans live in United States?
Presidents Cup fans in United States are most concentrated in California (reach 25,380), Florida (reach 19,230), and Texas (reach 19,122). These three regions account for the largest share of the active audience.
What other brands do Presidents Cup fans also like?
Beyond Presidents Cup itself, the audience over-indexes on Mothercare (5.19×), Alaska (2.24×), Elsword (20×), and Israel (2.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Presidents Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.