Asana (software) Audience in United States

Asana (software) logo

Asana (software) has an estimated audience of 2,107,024 people in United States. 52.2% are female, 47.8% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: Elsword, Glossier, Eddie Lacy, Greeicy Rendón, Nationality.

The average Asana (software) fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Glossier, Eddie Lacy, with strongest over-indexing on Elsword (20× the country average). Demographically, the Asana (software) audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Asana (software) fans

Demographic split for Asana (software) audience in United States
MetricValue
Female52.2%
Male47.8%
Average age38.1
Estimated audience size2,107,024

Audience persona

The typical Asana (software) fan in United States is balanced, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Asana (software) in United States
RegionReachAffinity
California401,8061.73×
New York182,7811.55×
Texas181,5231×
Florida139,1490.98×
Illinois77,6661.11×
Virginia68,1811.33×
Georgia67,3801.04×
Washington65,8411.56×
North Carolina64,6571.02×
Pennsylvania64,2320.91×
Massachusetts62,2731.5×
New Jersey57,9011.08×
Colorado53,6721.62×
Ohio48,9070.75×
Michigan47,1990.86×
Arizona42,2320.98×
Tennessee41,8550.99×
Maryland38,0781.05×
Oregon36,8701.53×
Utah36,1511.92×
Minnesota31,9701.06×
Indiana30,1470.78×
Missouri28,9120.85×
Wisconsin26,7020.84×
South Carolina24,3160.77×
Connecticut19,0590.9×
Nevada18,6100.91×
Kentucky18,1720.69×
Oklahoma17,7130.76×
Alabama16,9530.58×
Louisiana16,4170.6×
Washington, District of Columbia15,2342.41×
Idaho12,9761.23×
Kansas12,7590.77×
Iowa11,0690.64×
Arkansas10,9700.63×
Hawaii8,8660.98×
Nebraska7,9170.75×
New Hampshire7,7320.93×
Rhode Island7,3901.1×
Maine7,1710.95×
Mississippi6,7220.39×
New Mexico6,7030.63×
Montana6,2301.07×
Alaska4,5081×
Vermont4,2181.14×
Delaware3,9650.68×
West Virginia3,5800.36×
South Dakota3,4490.71×
North Dakota2,5550.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asana (software) audience
BrandAffinityCategory
Elsword20×Games
Glossier6.51×Beauty & Wellness
Eddie Lacy18.18×Sports
Greeicy Rendón63.05×Movies & TV
Nationality2.29×Politics & Society
Jesse Plemons3.7×Movies & TV
Counselor education16.51×Business & Career
Nebraska Cornhuskers football3.28×Sports
Natural rubber1.78×Cars & Mobility
edureka31.37×Business & Career
Business English4.55×Business & Career
Mangaka3.16×Literature
Jaws4.02×Movies & TV
JDSU2.18×Business & Career
Queens College, City University of New York5.15×Business & Career
CAC 403.63×Business & Career
Keene, New Hampshire13.09×Travel & Leisure
Atkins diet3.4×Health
Staycation2.07×Home & Garden
Mount Kilimanjaro10.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asana (software) audience
TraitClusterScore
Convenience OrientationPREMIUM4.07
Luxury OrientationPREMIUM3.02
Risk AppetiteTHRILL2.86
Early Adopter MentalityPOWER2.1
Career OrientationPOWER2.02
Design AffinityPREMIUM1.91

Worldwide distribution

Worldwide audience distribution share by country for Asana (software)
CountryShare
United States25.1%
Germany10.5%
Japan9.6%

See Asana (software) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Asana (software) have in United States?

Asana (software) has an estimated audience of 2,107,024 people in United States, concentrated in California and New York.

What is the gender split and age of Asana (software) fans?

52.2% of Asana (software) fans are female, 47.8% are male, with an average age of 38.1 years.

Which brands do Asana (software) fans like most?

Asana (software) fans show strongest brand affinity for Elsword (20×), Glossier (6.51×), and Eddie Lacy (18.18×) over the country average.

Where do Asana (software) fans live in United States?

Asana (software) fans in United States are most concentrated in California (reach 401,806), New York (reach 182,781), and Texas (reach 181,523). These three regions account for the largest share of the active audience.

What other brands do Asana (software) fans also like?

Beyond Asana (software) itself, the audience over-indexes on Glossier (6.51×), Eddie Lacy (18.18×), Greeicy Rendón (63.05×), and Nationality (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asana (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.