Rascasse Audience Intelligence

Asana (software) Target Market in United States

A data profile of the people who buy, follow and care about Asana (software) in United States — modelled from more than twelve digital signal sources. Asana (software) has an estimated audience of 2,091,669 people in United States.

#1406among Brand in United States#505in Technology & Electronics

The average Asana (software) fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Drive, Telegram, File sharing, with strongest over-indexing on Google Drive (17.89× the country average).

Demographically, the Asana (software) audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asana (software) fan in United States is balanced, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asana (software) profile in United States.

Audience size
2.1M
in United States
Gender
52.2%♀
47.8% male
Age
38.1
average years
Country rank
#13751
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Asana (software)

52.2% are female, 47.8% are male, average age 38.1.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Asana (software) audience in United States
MetricValue
Female52.2%
Male47.8%
Average age38.1
Estimated audience size2,091,669
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Asana (software) audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3924%
40-4925%
50+12%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Asana (software) audience comes from United States.

Worldwide audience distribution share by country for Asana (software)
CountryShare
United States25.1%
Germany10.5%
Japan9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asana (software) audience in United States is strongest.

Fig. 05

Top regions by affinity

Asana (software) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.22×
02Utah~40K1.90×
03California~400K1.63×
04Washington~70K1.55×
05Colorado~50K1.55×
06New York~200K1.46×
07Massachusetts~60K1.37×
08Oregon~30K1.33×
09Virginia~70K1.27×
10Idaho~10K1.23×
11Vermont~4K1.15×
12Alaska~5K1.14×
13Montana~7K1.13×
14Rhode Island~7K1.07×
15Illinois~70K1.05×
16Tennessee~40K1.05×
17Maine~8K1.04×
18Minnesota~30K1.02×
19New Jersey~50K1.00×
20North Carolina~60K0.99×
21Georgia~60K0.97×
22Arizona~40K0.97×
23Maryland~40K0.97×
24Florida~100K0.96×
25Hawaii~9K0.96×
26Nevada~20K0.94×
27Texas~200K0.93×
28Missouri~30K0.91×
29Connecticut~20K0.91×
30New Hampshire~7K0.89×
31Wisconsin~30K0.87×
32Pennsylvania~60K0.86×
33Michigan~50K0.86×
34Nebraska~9K0.86×
35Kansas~10K0.83×
36South Carolina~30K0.82×
37Ohio~50K0.79×
38Oklahoma~20K0.79×
39Indiana~30K0.78×
40South Dakota~4K0.75×
41North Dakota~3K0.75×
42Iowa~10K0.74×
43Kentucky~20K0.73×
44Delaware~4K0.72×
45Arkansas~10K0.69×
46New Mexico~7K0.67×
47Louisiana~20K0.65×
48Alabama~20K0.62×
49West Virginia~5K0.55×
50Mississippi~9K0.52×
Fig. 06

Affinity by region

Affinity by region — Asana (software), United States
0.52×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asana (software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asana (software) audience
#·InterestCategoryAffinity×
01File sharingInternet & Social Media113.02×
02TelegramInternet & Social Media50.67×
03TrelloInternet & Social Media48.17×
04AtlassianTechnology & Electronics38.39×
05ZendeskInternet & Social Media33.67×
06EvernoteInternet & Social Media32.29×
07Software as a serviceTechnology & Electronics29.67×
08WordPressTechnology & Electronics25.55×
09Wix.comTechnology & Electronics21.62×
10Constant ContactTechnology & Electronics19.23×
11Google DriveTechnology & Electronics17.89×
12DocuSignTechnology & Electronics13.92×
13Dropbox (service)Technology & Electronics13.91×
14Peter ThielBusiness & Career13.51×
15LinkedInInternet & Social Media7.79×
16Zoom!Business & Career7.78×
17InnovationBusiness & Career5.49×
18Planet FitnessSports3.18×
19Mortgage loansBusiness & Career3.12×
20AirbnbTravel & Leisure2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asana (software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asana (software) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.91×
Career OrientationPOWER2.32×
Quality AwarenessPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asana (software) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.82×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Asana (software)'s target market in United States?

Asana (software)'s target market in United States covers an estimated 2,091,669 people, concentrated in California and New York.

02

What is the gender split and age of Asana (software) customers?

52.2% of the Asana (software) audience are female, 47.8% are male, with an average age of 38.1 years.

03

Which brands do Asana (software) fans like most?

Asana (software) fans show strongest brand affinity for Google Drive (17.89×), Telegram (50.67×), and File sharing (113.02×) over the country average.

04

Where do Asana (software) fans live in United States?

Asana (software) fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Asana (software) fans also like?

Beyond Asana (software) itself, the audience over-indexes on Telegram (50.67×), File sharing (113.02×), Trello (48.17×), and Software as a service (29.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Asana (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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