Asana (software) Audience in Germany
Asana (software) has an estimated audience of 880,402 people in Germany. 51.2% are female, 48.8% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Enzkreis, Cocktail, Matala, Crete, Jesse Plemons.
The average Asana (software) fan in Germany is 46.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Enzkreis, Cocktail, with strongest over-indexing on Progressive rock (2.63× the country average). Demographically, the Asana (software) audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Asana (software) fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 46.2 |
| Estimated audience size | 880,402 |
Audience persona
The typical Asana (software) fan in Germany is balanced, around 46.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,572 | 1.06× |
| Bayern | 166,920 | 1.18× |
| Baden-Württemberg | 121,477 | 1.01× |
| Berlin | 99,077 | 2.52× |
| Hessen | 83,608 | 1.25× |
| Niedersachsen | 69,329 | 0.81× |
| Sachsen | 34,946 | 0.81× |
| Hamburg | 34,384 | 1.73× |
| Rheinland-Pfalz | 33,974 | 0.77× |
| Schleswig-Holstein | 28,279 | 0.89× |
| Brandenburg | 20,033 | 0.73× |
| Thüringen | 13,946 | 0.62× |
| Sachsen-Anhalt | 11,827 | 0.52× |
| Mecklenburg-Vorpommern | 8,962 | 0.53× |
| Bremen | 7,313 | 0.97× |
| Saarland | 6,483 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.63× | Music & Radio |
| Enzkreis | 13.91× | Travel & Leisure |
| Cocktail | 1.52× | Food & Beverages |
| Matala, Crete | 11.91× | Travel & Leisure |
| Jesse Plemons | 3.49× | Movies & TV |
| Christmas Gift | 1.66× | Kids & Family |
| Israel | 1.7× | Travel & Leisure |
| Information sensitivity | 4.59× | Technology & Electronics |
| santa eulalia | 12.95× | Travel & Leisure |
| Friedrich Gulda | 15.86× | Music & Radio |
| Inha University | 13.68× | Business & Career |
| Hebe | 3.65× | Home & Garden |
| Volvo V60 | 2.92× | Cars & Mobility |
| Lake Iseo | 3.25× | Travel & Leisure |
| Gilbert Burns (fighter) | 9.61× | Sports |
| Hypertext | 1.68× | Technology & Electronics |
| Mohamed Salah | 2.14× | Sports |
| Medieval fantasy | 6.26× | Literature |
| Porto Ercole | 8.18× | Travel & Leisure |
| Hundertwasserhaus | 3.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.06 |
| Early Adopter Mentality | POWER | 2.11 |
| Sports Activity | POWER | 1.54 |
| Risk Appetite | THRILL | 1.49 |
| Indulgence | JOY | 1.48 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Germany | 10.5% |
| Japan | 9.6% |
See Asana (software) audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Asana (software) have in Germany?
Asana (software) has an estimated audience of 880,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Asana (software) fans?
51.2% of Asana (software) fans are female, 48.8% are male, with an average age of 46.2 years.
Which brands do Asana (software) fans like most?
Asana (software) fans show strongest brand affinity for Progressive rock (2.63×), Enzkreis (13.91×), and Cocktail (1.52×) over the country average.
Where do Asana (software) fans live in Germany?
Asana (software) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,572), Bayern (reach 166,920), and Baden-Württemberg (reach 121,477). These three regions account for the largest share of the active audience.
What other brands do Asana (software) fans also like?
Beyond Asana (software) itself, the audience over-indexes on Enzkreis (13.91×), Cocktail (1.52×), Matala, Crete (11.91×), and Jesse Plemons (3.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asana (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.