Rascasse Audience Intelligence

Asana (software) Target Market in Germany

A data profile of the people who buy, follow and care about Asana (software) in Germany — modelled from more than twelve digital signal sources. Asana (software) has an estimated audience of 877,388 people in Germany.

#953among Brand in Germany#356in Technology & Electronics

The average Asana (software) fan in Germany is 46.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Anne Hathaway, Love Actually, with strongest over-indexing on Telegram (16.36× the country average).

Demographically, the Asana (software) audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Asana (software) fan in Germany is balanced, around 46.2 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asana (software) profile in Germany.

Audience size
877K
in Germany
Gender
51.2%♀
48.8% male
Age
46.2
average years
Country rank
#7290
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Asana (software)

51.2% are female, 48.8% are male, average age 46.2.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Asana (software) audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age46.2
Estimated audience size877,388
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Asana (software) audience in Germany
Age bracketShare%
16-195%
20-2915%
30-3920%
40-4923%
50+36%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Asana (software) audience comes from Germany.

Worldwide audience distribution share by country for Asana (software)
CountryShare
United States25.1%
Germany10.5%
Japan9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asana (software) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Asana (software) customers by region in Germany
#RegionReachAffinity×
01Berlin~90K2.39×
02Hamburg~30K1.71×
03Hessen~80K1.24×
04Bayern~200K1.15×
05Nordrhein-Westfalen~200K1.05×
06Bremen~8K1.00×
07Baden-Württemberg~100K0.98×
08Schleswig-Holstein~30K0.91×
09Niedersachsen~70K0.82×
10Sachsen~40K0.82×
11Rheinland-Pfalz~30K0.77×
12Brandenburg~20K0.77×
13Saarland~7K0.67×
14Thüringen~10K0.66×
15Mecklenburg-Vorpommern~10K0.60×
16Sachsen-Anhalt~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Asana (software), Germany
0.57×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asana (software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asana (software) audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family29.41×
02Climate engineeringBusiness & Career25.75×
03Ramadan (calendar month)Politics & Society22.93×
04Wales national football teamSports22.54×
05Scotland national football teamSports21.94×
06TransgenderismPolitics & Society21.38×
07Anne HathawayMovies & TV20.00×
08Sustainable businessBusiness & Career19.94×
09Love ActuallyMovies & TV19.75×
10Ukraine national football teamSports18.66×
11TrelloInternet & Social Media16.46×
12TelegramInternet & Social Media16.36×
13Earth DayPolitics & Society15.66×
14New Year's EveHome & Garden14.30×
15SpVgg Greuther FürthSports11.56×
16Frauen-BundesligaSports9.37×
17FundraisingBusiness & Career8.28×
18VfL BochumSports7.72×
19HugendubelShopping6.98×
20Cloud computingTechnology & Electronics6.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asana (software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asana (software) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.21×
Social Media UsageJOY1.94×
IndividualismJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asana (software) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Price SensitivityPREMIUM0.71×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Asana (software)'s target market in Germany?

Asana (software)'s target market in Germany covers an estimated 877,388 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Asana (software) customers?

51.2% of the Asana (software) audience are female, 48.8% are male, with an average age of 46.2 years.

03

Which brands do Asana (software) fans like most?

Asana (software) fans show strongest brand affinity for Telegram (16.36×), Anne Hathaway (20×), and Love Actually (19.75×) over the country average.

04

Where do Asana (software) fans live in Germany?

Asana (software) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Asana (software) fans also like?

Beyond Asana (software) itself, the audience over-indexes on Anne Hathaway (20×), Love Actually (19.75×), Transgenderism (21.38×), and Ramadan (calendar month) (22.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Asana (software) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Asana (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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