Strategy Audience in Germany
Strategy has an estimated audience of 484,053 people in Germany. 29.0% are female, 71.0% are male, average age 37.5. Top brand affinities: Jack White, Satire, Fachhochschule, Dailymotion, Transfermarkt.
Top brand affinities include Jack White, Satire, Fachhochschule, with strongest over-indexing on Jack White (20.38× the country average). Demographically, the Strategy audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Business & Career · Type: Topic · Subtype: Consulting
Demographics of Strategy fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 37.5 |
| Estimated audience size | 484,053 |
Audience persona
The typical Strategy fan in Germany is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Jack White.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 20.38× | Movies & TV |
| Satire | 7.08× | Literature |
| Fachhochschule | 10.49× | Business & Career |
| Dailymotion | 8.82× | Movies & TV |
| Transfermarkt | 3.2× | Sports |
| Headphones | 5.92× | Technology & Electronics |
| Tagesschau | 2.11× | Movies & TV |
| German television comedy | 6.09× | Movies & TV |
| ICloud | 5.18× | Technology & Electronics |
| Casino | 5.74× | Games |
| GitHub | 5.54× | Internet & Social Media |
| Digital transformation | 8.18× | Business & Career |
| Strategy games | 4.51× | Games |
| 2.16× | Internet & Social Media | |
| Country rap | 5.37× | Music & Radio |
| Kurdistan | 8.53× | Travel & Leisure |
| Human resource management | 5.11× | Business & Career |
| Vacheron Constantin | 7.57× | Fashion & Accessoires |
| Mark Knopfler | 10.66× | Music & Radio |
| Risk management | 4.86× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Need for Security | CONSERVATISM | 1.91 |
| Career Orientation | POWER | 1.74 |
| Early Adopter Mentality | POWER | 1.59 |
| Indulgence | JOY | 1.3 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 5.7% |
| United Kingdom | 3.9% |
See Strategy audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
- Siemens Energy (1,907,708)
- FXCM (1,457,220)
- Vistaprint (1,311,378)
- Yandex (1,303,116)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Strategy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.