Rascasse Audience Intelligence

Strategy Audience in Germany

A data profile of the people who buy, follow and care about Strategy in Germany — modelled from more than twelve digital signal sources. Strategy has an estimated audience of 484,053 people in Germany.

#10among Consulting in Germany#4761among Topic in Germany#897in Business & Career

The average Strategy fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jack White, Strategy games, GitHub, with strongest over-indexing on Jack White (15.32× the country average).

Demographically, the Strategy audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Strategy fan in Germany is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Jack White.

Category: Business & Career · Type: Topic · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strategy profile in Germany.

Audience size
484K
in Germany
Gender
29.0%♀
71.0% male
Age
37.5
average years
Country rank
#12064
Topic in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strategy fans

29.0% are female, 71.0% are male, average age 37.5.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Strategy audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age37.5
Estimated audience size484,053
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Strategy audience in Germany
Age bracketShare%
16-1920%
20-2923%
30-3923%
40-4921%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Strategy audience comes from Germany.

Worldwide audience distribution share by country for Strategy
CountryShare
United States24.6%
Brazil5.7%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strategy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Strategy fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.36×
02Bayern~90K1.18×
03Hessen~40K1.13×
04Hamburg~10K1.09×
05Baden-Württemberg~70K1.06×
06Bremen~4K1.04×
07Nordrhein-Westfalen~100K1.01×
08Sachsen~20K0.99×
09Brandenburg~10K0.96×
10Rheinland-Pfalz~20K0.93×
11Thüringen~10K0.93×
12Schleswig-Holstein~20K0.92×
13Mecklenburg-Vorpommern~9K0.92×
14Saarland~5K0.91×
15Niedersachsen~40K0.84×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Strategy, Germany
0.84×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strategy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strategy audience
#·InterestCategoryAffinity×
01Jack WhiteMovies & TV15.32×
02Mark KnopflerMusic & Radio10.66×
03City-building gameGames8.60×
04UdemyBusiness & Career7.87×
05Digital transformationBusiness & Career7.76×
06Miniature wargamingGames6.22×
07Vacheron ConstantinFashion & Accessoires6.06×
08Risk managementBusiness & Career5.44×
09GitHubInternet & Social Media5.34×
10InternshipBusiness & Career5.30×
11Mel GibsonMovies & TV5.14×
12Time managementBusiness & Career4.84×
13Strategy gamesGames4.81×
14Instant GamingGames3.63×
15RedditInternet & Social Media2.42×
16TransfermarktSports2.17×
17CommerzbankBusiness & Career2.06×
18Online newspaperNews2.06×
19TagesschauMovies & TV1.62×
20FamilyKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strategy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strategy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Need for SecurityCONSERVATISM2.22×
Career OrientationPOWER1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strategy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Price SensitivityPREMIUM0.74×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strategy have in Germany?

Strategy has an estimated audience of 484,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Strategy fans?

29.0% of Strategy fans are female, 71.0% are male, with an average age of 37.5 years.

03

Which brands do Strategy fans like most?

Strategy fans show strongest brand affinity for Jack White (15.32×), Strategy games (4.81×), and GitHub (5.34×) over the country average.

04

Where do Strategy fans live in Germany?

Strategy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Strategy fans also like?

Beyond Strategy itself, the audience over-indexes on Strategy games (4.81×), GitHub (5.34×), Risk management (5.44×), and Digital transformation (7.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in Germany

See Strategy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Strategy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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