Strategy Audience in Germany
Strategy has an estimated audience of 484,053 people in Germany. 29.0% are female, 71.0% are male, average age 37.5. Top brand affinities: KLIX (AM), Cocktail, Haberler, Business English, Stradivarius.
Top brand affinities include KLIX (AM), Cocktail, Haberler, with strongest over-indexing on KLIX (AM) (4.72× the country average). Demographically, the Strategy audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Business & Career · Type: Topic · Subtype: Consulting
Demographics of Strategy fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 37.5 |
| Estimated audience size | 484,053 |
Audience persona
The typical Strategy fan in Germany is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for KLIX (AM).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 4.72× | Music & Radio |
| Cocktail | 1.65× | Food & Beverages |
| Haberler | 1.73× | News |
| Business English | 3.43× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 2.04× | Kids & Family |
| Unique Gifts | 1.62× | Shopping |
| Birthday Gifts | 1.62× | Kids & Family |
| Urban horticulture | 1.68× | Home & Garden |
| Jeremy Meeks | 8.5× | Fashion & Accessoires |
| Clogging | 10.66× | Music & Radio |
| Grappling | 1.86× | Sports |
| Stay at Home Mum | 10.66× | Kids & Family |
| KLOS | 10.66× | Music & Radio |
| Preacher (comics) | 5.07× | Literature |
| Pot roast | 13.67× | Food & Beverages |
| Kodi (software) | 1.86× | Technology & Electronics |
| Home Delivery | 1.69× | Food & Beverages |
| Molly Hatchet | 7.53× | Music & Radio |
| Hà Tĩnh | 7.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Need for Security | CONSERVATISM | 1.91 |
| Career Orientation | POWER | 1.74 |
| Early Adopter Mentality | POWER | 1.59 |
| Indulgence | JOY | 1.3 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 5.7% |
| United Kingdom | 3.9% |
See Strategy audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
- Siemens Energy (1,907,708)
- FXCM (1,457,220)
- Vistaprint (1,311,378)
- Yandex (1,303,116)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Strategy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.