Rascasse Audience Intelligence

Rise of the Guardians Audience in United States

A data profile of the people who buy, follow and care about Rise of the Guardians in United States — modelled from more than twelve digital signal sources. Rise of the Guardians has an estimated audience of 1,064,452 people in United States.

#150among Video game in United States#1746among Movie / TV Show / Series in United States#4091in Movies & TV

The average Rise of the Guardians fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Halliburton, Night at the Museum, QVC, with strongest over-indexing on Halliburton (642.94× the country average).

Demographically, the Rise of the Guardians audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rise of the Guardians fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Halliburton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rise of the Guardians profile in United States.

Audience size
1.1M
in United States
Gender
44.6%♀
55.4% male
Age
35.8
average years
Country rank
#22733
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rise of the Guardians viewers

44.6% are female, 55.4% are male, average age 35.8.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Rise of the Guardians audience in United States
MetricValue
Female44.6%
Male55.4%
Average age35.8
Estimated audience size1,064,452
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Rise of the Guardians audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Rise of the Guardians audience comes from United States.

Worldwide audience distribution share by country for Rise of the Guardians
CountryShare
United States35.2%
United Kingdom7.9%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rise of the Guardians audience in United States is strongest.

Fig. 05

Top regions by affinity

Rise of the Guardians fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.87×
02Idaho~10K1.61×
03Alaska~3K1.32×
04Oklahoma~20K1.29×
05Wyoming~2K1.28×
06New Mexico~8K1.26×
07Montana~4K1.21×
08Arizona~30K1.17×
09Arkansas~10K1.15×
10Kansas~10K1.15×
11North Dakota~3K1.13×
12Texas~100K1.11×
13Iowa~10K1.11×
14Oregon~20K1.10×
15South Dakota~3K1.10×
16Nebraska~7K1.09×
17Missouri~20K1.08×
18Washington~30K1.05×
19Colorado~20K1.05×
20Indiana~20K1.03×
21Kentucky~20K1.00×
22Tennessee~20K0.98×
23California~100K0.96×
24Michigan~30K0.96×
25Nevada~10K0.96×
26West Virginia~5K0.96×
27Louisiana~10K0.94×
28Wisconsin~20K0.93×
29Mississippi~9K0.93×
30Georgia~30K0.92×
31Ohio~30K0.92×
32Hawaii~5K0.92×
33Alabama~20K0.90×
34Minnesota~20K0.89×
35New Hampshire~4K0.89×
36Maine~4K0.89×
37Virginia~30K0.88×
38Illinois~40K0.87×
39North Carolina~30K0.87×
40South Carolina~20K0.87×
41Delaware~3K0.87×
42Florida~70K0.84×
43Pennsylvania~30K0.84×
44Maryland~20K0.78×
45Rhode Island~3K0.77×
46Connecticut~9K0.76×
47Massachusetts~20K0.71×
48New York~40K0.66×
49New Jersey~20K0.66×
50Washington, District of Columbia~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Rise of the Guardians, United States
0.58×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rise of the Guardians audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rise of the Guardians audience
#·InterestCategoryAffinity×
01HalliburtonBusiness & Career642.94×
02Night at the MuseumMovies & TV211.65×
03Freddy vs. JasonMovies & TV130.89×
04Doctor StrangerMovies & TV99.15×
05Lost in SpaceMovies & TV94.67×
06Robin Hood (2010 film)Movies & TV78.47×
07Shadow of the ColossusGames75.16×
08Birds of Prey (TV series)Movies & TV42.64×
09Man of Steel (film)Movies & TV40.91×
10The Lego MovieMovies & TV40.70×
11Gotham (TV series)Movies & TV39.46×
12QVCMovies & TV35.45×
13Blade RunnerMovies & TV32.13×
14Black Panther (film)Movies & TV25.52×
15NBA League PassSports24.21×
16Diablo (series)Games21.05×
17ArrowMovies & TV20.31×
18Halo (series)Games20.09×
19Emma WatsonMovies & TV15.68×
20Dylan O'BrienMovies & TV10.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rise of the Guardians audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rise of the Guardians audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.45×
Convenience OrientationPREMIUM1.85×
SpiritualityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rise of the Guardians audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.53×
Design AffinityPREMIUM0.64×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rise of the Guardians have in United States?

Rise of the Guardians has an estimated audience of 1,064,452 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rise of the Guardians viewers?

44.6% of Rise of the Guardians fans are female, 55.4% are male, with an average age of 35.8 years.

03

Which brands do Rise of the Guardians fans like most?

Rise of the Guardians fans show strongest brand affinity for Halliburton (642.94×), Night at the Museum (211.65×), and QVC (35.45×) over the country average.

04

Where do Rise of the Guardians fans live in United States?

Rise of the Guardians fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Rise of the Guardians fans also like?

Beyond Rise of the Guardians itself, the audience over-indexes on Night at the Museum (211.65×), QVC (35.45×), Doctor Stranger (99.15×), and Freddy vs. Jason (130.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rise of the Guardians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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