Rise of the Guardians Audience in United States

Rise of the Guardians has an estimated audience of 1,213,813 people in United States. 44.6% are female, 55.4% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Man of Steel (film), Doctor Stranger, Arrow, Robin Hood (2010 film), Diablo (series).

The average Rise of the Guardians fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Man of Steel (film), Doctor Stranger, Arrow, with strongest over-indexing on Man of Steel (film) (70.31× the country average). Demographically, the Rise of the Guardians audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of Rise of the Guardians fans

Demographic split for Rise of the Guardians audience in United States
MetricValue
Female44.6%
Male55.4%
Average age35.8
Estimated audience size1,213,813

Audience persona

The typical Rise of the Guardians fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Man of Steel (film).

Top regions in United States

Top regions ranked by reach for Rise of the Guardians in United States
RegionReachAffinity
California136,9911.03×
Texas122,8861.18×
Florida71,8360.87×
New York46,8560.69×
Illinois37,2140.92×
Georgia35,4490.95×
Ohio34,6870.93×
Pennsylvania33,7930.83×
North Carolina32,9310.9×
Michigan31,2960.99×
Arizona30,3391.22×
Washington26,9361.11×
Virginia26,2490.89×
Tennessee24,1260.99×
Indiana23,0941.04×
Missouri21,6541.11×
Utah21,4961.98×
Colorado21,2571.11×
New Jersey20,3780.66×
Oklahoma17,4751.3×
Wisconsin17,1960.94×
Maryland17,0690.82×
Massachusetts16,7410.7×
South Carolina16,2310.89×
Oregon15,9471.15×
Minnesota15,8450.91×
Kentucky15,6061.03×
Alabama14,8050.87×
Louisiana14,2120.91×
Arkansas11,7481.17×
Nevada11,7301×
Kansas10,8911.14×
Iowa10,6421.06×
Idaho10,1951.67×
Connecticut9,3640.77×
Mississippi9,2010.92×
New Mexico7,6781.26×
Nebraska6,1791.02×
West Virginia5,1400.91×
Hawaii4,5740.88×
New Hampshire4,0460.85×
Montana4,0111.19×
Maine3,6800.85×
Alaska3,0851.19×
South Dakota2,9501.05×
Rhode Island2,8180.73×
Delaware2,7560.82×
North Dakota2,6881.08×
Wyoming2,1651.2×
Washington, District of Columbia1,9540.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rise of the Guardians audience
BrandAffinityCategory
Man of Steel (film)70.31×Movies & TV
Doctor Stranger69.35×Movies & TV
Arrow29.29×Movies & TV
Robin Hood (2010 film)112.26×Movies & TV
Diablo (series)31.12×Games
Blade Runner36.5×Movies & TV
Gotham (TV series)44.6×Movies & TV
Birds of Prey (TV series)50.58×Movies & TV
QVC11.94×Movies & TV
Mortal Kombat18.2×Games
Halliburton46.33×Business & Career
NBA League Pass24.65×Sports
Toy Story (franchise)18.36×Movies & TV
Super Mario16.55×Games
Power Rangers19.71×Kids & Family
Stranger Things5.48×Movies & TV
24 (TV series)20×Movies & TV
Alienware18.98×Technology & Electronics
Halo (series)14.85×Games
Star Trek11.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rise of the Guardians audience
TraitClusterScore
PatriotismCONSERVATISM1.77
Risk AppetiteTHRILL1.27
Need for SecurityCONSERVATISM1.2
Urban LifestyleOPEN1.17
MindfulnessBALANCE1.16
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Rise of the Guardians
CountryShare
United States40.7%
United Kingdom8.6%
Canada6.5%

See Rise of the Guardians audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Rise of the Guardians have in United States?

Rise of the Guardians has an estimated audience of 1,213,813 people in United States, concentrated in California and Texas.

What is the gender split and age of Rise of the Guardians fans?

44.6% of Rise of the Guardians fans are female, 55.4% are male, with an average age of 35.8 years.

Which brands do Rise of the Guardians fans like most?

Rise of the Guardians fans show strongest brand affinity for Man of Steel (film) (70.31×), Doctor Stranger (69.35×), and Arrow (29.29×) over the country average.

Where do Rise of the Guardians fans live in United States?

Rise of the Guardians fans in United States are most concentrated in California (reach 136,991), Texas (reach 122,886), and Florida (reach 71,836). These three regions account for the largest share of the active audience.

What other brands do Rise of the Guardians fans also like?

Beyond Rise of the Guardians itself, the audience over-indexes on Doctor Stranger (69.35×), Arrow (29.29×), Robin Hood (2010 film) (112.26×), and Diablo (series) (31.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rise of the Guardians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.