NHL Hockey Audience in United States

NHL Hockey has an estimated audience of 3,580,637 people in United States. 33.9% are female, 66.1% are male, average age 34.9. Top regions: Florida, New York, California. Top brand affinities: Bauer Hockey, FC Bayern Munich, PSV Eindhoven, Back to the Future, San Francisco 49ers.

The average NHL Hockey fan in United States is 34.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Bauer Hockey, FC Bayern Munich, PSV Eindhoven, with strongest over-indexing on Bauer Hockey (101.82× the country average). Demographically, the NHL Hockey audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Video game

Demographics of NHL Hockey fans

Demographic split for NHL Hockey audience in United States
MetricValue
Female33.9%
Male66.1%
Average age34.9
Estimated audience size3,580,637

Audience persona

The typical NHL Hockey fan in United States is more male, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Bauer Hockey.

Top regions in United States

Top regions ranked by reach for NHL Hockey in United States
RegionReachAffinity
Florida277,7541.15×
New York263,4771.32×
California208,9800.53×
Michigan202,6402.16×
Minnesota180,0873.51×
Texas176,4940.57×
Pennsylvania135,0671.12×
North Carolina128,7091.19×
Illinois119,2621×
New Jersey94,5711.04×
Colorado82,5741.46×
Ohio80,7650.73×
Massachusetts79,7971.13×
Wisconsin62,4241.16×
Missouri59,3361.03×
Washington58,8550.82×
Virginia55,8770.64×
Arizona52,5680.72×
Nevada51,8741.5×
Georgia51,3450.47×
Indiana49,9980.76×
South Carolina44,6380.83×
Tennessee42,9270.6×
Connecticut39,0451.09×
Maryland36,5980.59×
Utah35,6731.11×
Alabama32,4200.65×
Oregon23,9890.58×
Iowa22,2540.75×
Louisiana21,6030.47×
Nebraska20,8731.16×
Kentucky20,6050.46×
Kansas20,5680.73×
New Hampshire20,2371.43×
Idaho17,8420.99×
Maine17,5761.37×
Montana16,2381.63×
Mississippi16,0650.54×
Oklahoma15,9390.4×
North Dakota15,4002.09×
Arkansas12,5100.42×
Rhode Island11,7901.03×
Hawaii10,2550.67×
South Dakota9,8421.19×
Vermont9,1611.46×
West Virginia8,8420.53×
Washington, District of Columbia8,5500.79×
Alaska8,4151.1×
New Mexico7,5570.42×
Wyoming7,0861.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NHL Hockey audience
BrandAffinityCategory
Bauer Hockey101.82×Sports
FC Bayern Munich10.66×Sports
PSV Eindhoven47.63×Sports
Back to the Future15.72×Movies & TV
San Francisco 49ers7.47×Sports
Planet Fitness3.89×Sports
Deutsche Eishockey Liga37.2×Sports
Feyenoord40.77×Sports
FIFA World Cup3.31×Sports
Swedish Hockey League62.89×Sports
Germany national football team18.12×Sports
Bass guitar3.51×Music & Radio
Diaper bag4.47×Kids & Family
Sex and the City4.36×Movies & TV
FC Schalke 0420×Sports
Hobby Lobby2.44×Home & Garden
Robert Lewandowski20×Sports
Leicester City F.C.16.51×Sports
Stanley Cup playoffs9.43×Sports
Pulp Fiction8.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NHL Hockey audience
TraitClusterScore
Design AffinityPREMIUM1.56
Risk AppetiteTHRILL1.46
Sports ActivityPOWER1.21
Social Media UsageJOY1.18
Need for SecurityCONSERVATISM1.14
LGBTQ+ IdentityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for NHL Hockey
CountryShare
United States66.0%
Canada28.4%
Netherlands1.2%

See NHL Hockey audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does NHL Hockey have in United States?

NHL Hockey has an estimated audience of 3,580,637 people in United States, concentrated in Florida and New York.

What is the gender split and age of NHL Hockey fans?

33.9% of NHL Hockey fans are female, 66.1% are male, with an average age of 34.9 years.

Which brands do NHL Hockey fans like most?

NHL Hockey fans show strongest brand affinity for Bauer Hockey (101.82×), FC Bayern Munich (10.66×), and PSV Eindhoven (47.63×) over the country average.

Where do NHL Hockey fans live in United States?

NHL Hockey fans in United States are most concentrated in Florida (reach 277,754), New York (reach 263,477), and California (reach 208,980). These three regions account for the largest share of the active audience.

What other brands do NHL Hockey fans also like?

Beyond NHL Hockey itself, the audience over-indexes on FC Bayern Munich (10.66×), PSV Eindhoven (47.63×), Back to the Future (15.72×), and San Francisco 49ers (7.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NHL Hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.