NHL Hockey Audience in United States

NHL Hockey logo

NHL Hockey has an estimated audience of 3,580,637 people in United States. 33.9% are female, 66.1% are male, average age 34.9. Top regions: Florida, New York, California. Top brand affinities: Nationality, Hebe, Dental hygienist, Alaska, Penn & Teller.

The average NHL Hockey fan in United States is 34.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Nationality, Hebe, Dental hygienist, with strongest over-indexing on Nationality (7.31× the country average). Demographically, the NHL Hockey audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Video game

Demographics of NHL Hockey fans

Demographic split for NHL Hockey audience in United States
MetricValue
Female33.9%
Male66.1%
Average age34.9
Estimated audience size3,580,637

Audience persona

The typical NHL Hockey fan in United States is more male, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for NHL Hockey in United States
RegionReachAffinity
Florida277,7541.15×
New York263,4771.32×
California208,9800.53×
Michigan202,6402.16×
Minnesota180,0873.51×
Texas176,4940.57×
Pennsylvania135,0671.12×
North Carolina128,7091.19×
Illinois119,2621×
New Jersey94,5711.04×
Colorado82,5741.46×
Ohio80,7650.73×
Massachusetts79,7971.13×
Wisconsin62,4241.16×
Missouri59,3361.03×
Washington58,8550.82×
Virginia55,8770.64×
Arizona52,5680.72×
Nevada51,8741.5×
Georgia51,3450.47×
Indiana49,9980.76×
South Carolina44,6380.83×
Tennessee42,9270.6×
Connecticut39,0451.09×
Maryland36,5980.59×
Utah35,6731.11×
Alabama32,4200.65×
Oregon23,9890.58×
Iowa22,2540.75×
Louisiana21,6030.47×
Nebraska20,8731.16×
Kentucky20,6050.46×
Kansas20,5680.73×
New Hampshire20,2371.43×
Idaho17,8420.99×
Maine17,5761.37×
Montana16,2381.63×
Mississippi16,0650.54×
Oklahoma15,9390.4×
North Dakota15,4002.09×
Arkansas12,5100.42×
Rhode Island11,7901.03×
Hawaii10,2550.67×
South Dakota9,8421.19×
Vermont9,1611.46×
West Virginia8,8420.53×
Washington, District of Columbia8,5500.79×
Alaska8,4151.1×
New Mexico7,5570.42×
Wyoming7,0861.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NHL Hockey audience
BrandAffinityCategory
Nationality7.31×Politics & Society
Hebe20×Home & Garden
Dental hygienist18.12×Health
Alaska3.29×Travel & Leisure
Penn & Teller14.38×Movies & TV
Product design2.8×Business & Career
Home construction1.96×Home & Garden
Buying and Selling Real Estate9.46×Home & Garden
Yoga Journal20×Sports
Home equity2.05×Home & Garden
Voltron: Legendary Defender15.72×Movies & TV
Laneige5.26×Beauty & Wellness
South Asian cuisine7.34×Food & Beverages
Nebraska Cornhuskers football2.82×Sports
Pro-Ject3.09×Music & Radio
Enrique Hernández (baseball)10.66×Sports
JDSU2.18×Business & Career
Filmweb20×Movies & TV
Jesse Plemons2.34×Movies & TV
Monogram2.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NHL Hockey audience
TraitClusterScore
Design AffinityPREMIUM1.56
Risk AppetiteTHRILL1.46
Sports ActivityPOWER1.21
Social Media UsageJOY1.18
Need for SecurityCONSERVATISM1.14
LGBTQ+ IdentityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for NHL Hockey
CountryShare
United States66.0%
Canada28.4%
Netherlands1.2%

See NHL Hockey audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does NHL Hockey have in United States?

NHL Hockey has an estimated audience of 3,580,637 people in United States, concentrated in Florida and New York.

What is the gender split and age of NHL Hockey fans?

33.9% of NHL Hockey fans are female, 66.1% are male, with an average age of 34.9 years.

Which brands do NHL Hockey fans like most?

NHL Hockey fans show strongest brand affinity for Nationality (7.31×), Hebe (20×), and Dental hygienist (18.12×) over the country average.

Where do NHL Hockey fans live in United States?

NHL Hockey fans in United States are most concentrated in Florida (reach 277,754), New York (reach 263,477), and California (reach 208,980). These three regions account for the largest share of the active audience.

What other brands do NHL Hockey fans also like?

Beyond NHL Hockey itself, the audience over-indexes on Hebe (20×), Dental hygienist (18.12×), Alaska (3.29×), and Penn & Teller (14.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NHL Hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.