Arthur Christmas Audience in United States

Arthur Christmas has an estimated audience of 685,296 people in United States. 75.3% are female, 24.7% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Snowball, Kiss Kiss Bang Bang, Reindeer, Labor Day, Little Debbie.

The average Arthur Christmas fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Snowball, Kiss Kiss Bang Bang, Reindeer, with strongest over-indexing on Snowball (187.55× the country average). Demographically, the Arthur Christmas audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Arthur Christmas fans

Demographic split for Arthur Christmas audience in United States
MetricValue
Female75.3%
Male24.7%
Average age44.7
Estimated audience size685,296

Audience persona

The typical Arthur Christmas fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Snowball.

Top regions in United States

Top regions ranked by reach for Arthur Christmas in United States
RegionReachAffinity
California68,5920.91×
Texas61,9561.05×
Florida36,4560.79×
New York27,9990.73×
Illinois23,8341.04×
Pennsylvania23,7051.03×
Ohio22,1911.05×
North Carolina20,8661.01×
Georgia18,8050.89×
Michigan17,2010.96×
Washington16,8031.22×
Virginia15,6130.94×
Tennessee15,3091.11×
Arizona14,4421.03×
Utah13,5502.21×
Indiana13,1671.05×
New Jersey12,8450.74×
South Carolina12,6421.23×
Massachusetts12,3580.92×
Missouri12,1111.1×
Colorado11,7861.09×
Maryland10,1150.86×
Kentucky9,7291.13×
Alabama9,3090.97×
Minnesota9,2420.94×
Wisconsin9,2120.89×
Oregon8,7481.11×
Oklahoma8,3781.1×
Louisiana6,9030.78×
Iowa6,2171.1×
Connecticut5,7880.84×
Arkansas5,7161.01×
Kansas5,3911×
Idaho5,2901.54×
Nevada5,2330.79×
Mississippi4,8290.86×
New Mexico3,7941.1×
Nebraska3,6881.07×
West Virginia2,9000.91×
New Hampshire2,6060.97×
Maine2,5051.02×
Hawaii2,3800.81×
Montana1,8480.97×
Rhode Island1,7850.82×
Alaska1,4891.02×
Delaware1,4880.79×
North Dakota1,4671.04×
South Dakota1,4660.93×
Washington, District of Columbia1,3630.66×
Vermont1,1110.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arthur Christmas audience
BrandAffinityCategory
Snowball187.55×Kids & Family
Kiss Kiss Bang Bang96.49×Movies & TV
Reindeer49.75×Pets & Animals
Labor Day9.91×Politics & Society
Little Debbie45.65×Food & Beverages
New Year's Eve9.75×Home & Garden
Raccoon26×Pets & Animals
Christina Applegate14.63×Movies & TV
Cracker Barrel Old Country Store8.12×Food & Beverages
Winona Ryder9.62×Movies & TV
Pudding15.46×Food & Beverages
Apple cider11.95×Food & Beverages
Toni Collette13.65×Movies & TV
Babymetal21.35×Music & Radio
Big Apple Bagels37.87×Food & Beverages
Eddie Bauer9.21×Fashion & Accessoires
Hot chocolate5.09×Food & Beverages
Autism Awareness6.29×Health
Bad Santa19.27×Movies & TV
Tim Horton5.97×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arthur Christmas audience
TraitClusterScore
PatriotismCONSERVATISM1.87
Quality AwarenessPREMIUM1.33
MindfulnessBALANCE1.29
Convenience OrientationPREMIUM1.24
SustainabilityBALANCE1.23
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Arthur Christmas
CountryShare
United States31.2%
United Kingdom28.7%
Germany9.0%

See Arthur Christmas audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Arthur Christmas have in United States?

Arthur Christmas has an estimated audience of 685,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Arthur Christmas fans?

75.3% of Arthur Christmas fans are female, 24.7% are male, with an average age of 44.7 years.

Which brands do Arthur Christmas fans like most?

Arthur Christmas fans show strongest brand affinity for Snowball (187.55×), Kiss Kiss Bang Bang (96.49×), and Reindeer (49.75×) over the country average.

Where do Arthur Christmas fans live in United States?

Arthur Christmas fans in United States are most concentrated in California (reach 68,592), Texas (reach 61,956), and Florida (reach 36,456). These three regions account for the largest share of the active audience.

What other brands do Arthur Christmas fans also like?

Beyond Arthur Christmas itself, the audience over-indexes on Kiss Kiss Bang Bang (96.49×), Reindeer (49.75×), Labor Day (9.91×), and Little Debbie (45.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arthur Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.