Arthur Christmas Audience in United States

Arthur Christmas logo

Arthur Christmas has an estimated audience of 685,296 people in United States. 75.3% are female, 24.7% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Kevin Murphy (screenwriter), Monmouth County, New Jersey, Kiwi Collection, Urban Outfitters, Home construction.

The average Arthur Christmas fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kevin Murphy (screenwriter), Monmouth County, New Jersey, Kiwi Collection, with strongest over-indexing on Kevin Murphy (screenwriter) (37.87× the country average). Demographically, the Arthur Christmas audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Arthur Christmas fans

Demographic split for Arthur Christmas audience in United States
MetricValue
Female75.3%
Male24.7%
Average age44.7
Estimated audience size685,296

Audience persona

The typical Arthur Christmas fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Kevin Murphy (screenwriter).

Top regions in United States

Top regions ranked by reach for Arthur Christmas in United States
RegionReachAffinity
California68,5920.91×
Texas61,9561.05×
Florida36,4560.79×
New York27,9990.73×
Illinois23,8341.04×
Pennsylvania23,7051.03×
Ohio22,1911.05×
North Carolina20,8661.01×
Georgia18,8050.89×
Michigan17,2010.96×
Washington16,8031.22×
Virginia15,6130.94×
Tennessee15,3091.11×
Arizona14,4421.03×
Utah13,5502.21×
Indiana13,1671.05×
New Jersey12,8450.74×
South Carolina12,6421.23×
Massachusetts12,3580.92×
Missouri12,1111.1×
Colorado11,7861.09×
Maryland10,1150.86×
Kentucky9,7291.13×
Alabama9,3090.97×
Minnesota9,2420.94×
Wisconsin9,2120.89×
Oregon8,7481.11×
Oklahoma8,3781.1×
Louisiana6,9030.78×
Iowa6,2171.1×
Connecticut5,7880.84×
Arkansas5,7161.01×
Kansas5,3911×
Idaho5,2901.54×
Nevada5,2330.79×
Mississippi4,8290.86×
New Mexico3,7941.1×
Nebraska3,6881.07×
West Virginia2,9000.91×
New Hampshire2,6060.97×
Maine2,5051.02×
Hawaii2,3800.81×
Montana1,8480.97×
Rhode Island1,7850.82×
Alaska1,4891.02×
Delaware1,4880.79×
North Dakota1,4671.04×
South Dakota1,4660.93×
Washington, District of Columbia1,3630.66×
Vermont1,1110.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arthur Christmas audience
BrandAffinityCategory
Kevin Murphy (screenwriter)37.87×Movies & TV
Monmouth County, New Jersey21.35×Travel & Leisure
Kiwi Collection96.49×Travel & Leisure
Urban Outfitters2.92×Shopping
Home construction1.85×Home & Garden
Dog breed1.5×Pets & Animals
Nationality2.24×Politics & Society
Cherish (group)9.21×Music & Radio
Elsword12.16×Games
Jumia12.46×Fashion & Accessoires
Hauptschule9.62×Kids & Family
Personality3.87×Business & Career
Buying and Selling Real Estate4.56×Home & Garden
Corona (band)3.28×Music & Radio
Jesse Plemons1.95×Movies & TV
Canon (music)9.79×Music & Radio
Page Kennedy9.74×Movies & TV
Hibachi3.96×Food & Beverages
Captain America (1990 film)2.16×Movies & TV
Fairy godmother3.3×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arthur Christmas audience
TraitClusterScore
PatriotismCONSERVATISM1.87
Quality AwarenessPREMIUM1.33
MindfulnessBALANCE1.29
Convenience OrientationPREMIUM1.24
SustainabilityBALANCE1.23
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Arthur Christmas
CountryShare
United States31.2%
United Kingdom28.7%
Germany9.0%

See Arthur Christmas audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Arthur Christmas have in United States?

Arthur Christmas has an estimated audience of 685,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Arthur Christmas fans?

75.3% of Arthur Christmas fans are female, 24.7% are male, with an average age of 44.7 years.

Which brands do Arthur Christmas fans like most?

Arthur Christmas fans show strongest brand affinity for Kevin Murphy (screenwriter) (37.87×), Monmouth County, New Jersey (21.35×), and Kiwi Collection (96.49×) over the country average.

Where do Arthur Christmas fans live in United States?

Arthur Christmas fans in United States are most concentrated in California (reach 68,592), Texas (reach 61,956), and Florida (reach 36,456). These three regions account for the largest share of the active audience.

What other brands do Arthur Christmas fans also like?

Beyond Arthur Christmas itself, the audience over-indexes on Monmouth County, New Jersey (21.35×), Kiwi Collection (96.49×), Urban Outfitters (2.92×), and Home construction (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arthur Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.