Rascasse Audience Intelligence

Arthur Christmas Audience in United States

A data profile of the people who buy, follow and care about Arthur Christmas in United States — modelled from more than twelve digital signal sources. Arthur Christmas has an estimated audience of 686,152 people in United States.

#2559among Movie / TV Show / Series in United States#5628in Movies & TV

The average Arthur Christmas fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snowball, Reindeer, Raccoon, with strongest over-indexing on Snowball (216.35× the country average).

Demographically, the Arthur Christmas audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arthur Christmas fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Snowball.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arthur Christmas profile in United States.

Audience size
686K
in United States
Gender
75.3%♀
24.7% male
Age
44.7
average years
Country rank
#30276
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arthur Christmas viewers

75.3% are female, 24.7% are male, average age 44.7.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Arthur Christmas audience in United States
MetricValue
Female75.3%
Male24.7%
Average age44.7
Estimated audience size686,152
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Arthur Christmas audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3917%
40-4927%
50+33%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Arthur Christmas audience comes from United States.

Worldwide audience distribution share by country for Arthur Christmas
CountryShare
United States30.5%
United Kingdom28.5%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arthur Christmas audience in United States is strongest.

Fig. 05

Top regions by affinity

Arthur Christmas fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K2.10×
02Idaho~5K1.50×
03Washington~20K1.18×
04Alaska~2K1.15×
05Oklahoma~9K1.13×
06Maine~3K1.12×
07Iowa~6K1.11×
08Nebraska~4K1.10×
09South Carolina~10K1.09×
10Kentucky~9K1.09×
11Tennessee~10K1.08×
12New Hampshire~3K1.08×
13Montana~2K1.08×
14Indiana~10K1.07×
15Missouri~10K1.07×
16Oregon~8K1.07×
17North Dakota~2K1.07×
18New Mexico~4K1.04×
19Colorado~10K1.03×
20Vermont~1K1.01×
21Arkansas~6K1.00×
22Pennsylvania~20K0.99×
23Ohio~20K0.99×
24Arizona~10K0.99×
25Kansas~5K0.99×
26South Dakota~2K0.99×
27West Virginia~3K0.98×
28Texas~60K0.97×
29Illinois~20K0.97×
30Alabama~9K0.97×
31Wisconsin~10K0.96×
32North Carolina~20K0.95×
33Minnesota~9K0.94×
34Michigan~20K0.93×
35Rhode Island~2K0.92×
36Virginia~10K0.90×
37Mississippi~5K0.90×
38Georgia~20K0.89×
39Massachusetts~10K0.89×
40Delaware~2K0.87×
41California~60K0.85×
42Connecticut~6K0.85×
43Maryland~10K0.84×
44Hawaii~2K0.82×
45Nevada~5K0.80×
46Louisiana~7K0.79×
47Florida~30K0.74×
48New Jersey~10K0.72×
49New York~30K0.70×
50Washington, District of Columbia~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Arthur Christmas, United States
0.70×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arthur Christmas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arthur Christmas audience
#·InterestCategoryAffinity×
01SnowballKids & Family216.35×
02ReindeerPets & Animals60.51×
03Kiss Kiss Bang BangMovies & TV55.10×
04RaccoonPets & Animals39.51×
05Big Apple BagelsFood & Beverages36.59×
06Christmas Tree ShopsShopping21.65×
07LED strip lightHome & Garden21.57×
08Eddie BauerFashion & Accessoires19.27×
09Toni ColletteMovies & TV19.27×
10Bad SantaMovies & TV19.27×
11Christina ApplegateMovies & TV14.21×
12Winona RyderMovies & TV13.41×
13Einstein Bros. BagelsFood & Beverages12.30×
14Brie LarsonMovies & TV11.99×
15KoalaPets & Animals11.79×
16Labor DayPolitics & Society11.07×
17Home AloneMovies & TV10.32×
18Cracker Barrel Old Country StoreFood & Beverages9.43×
19Tim HortonSports8.13×
20New Year's EveHome & Garden7.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arthur Christmas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arthur Christmas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
Convenience OrientationPREMIUM1.61×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arthur Christmas audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.92×
ExtroversionTHRILL0.93×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arthur Christmas have in United States?

Arthur Christmas has an estimated audience of 686,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Arthur Christmas viewers?

75.3% of Arthur Christmas fans are female, 24.7% are male, with an average age of 44.7 years.

03

Which brands do Arthur Christmas fans like most?

Arthur Christmas fans show strongest brand affinity for Snowball (216.35×), Reindeer (60.51×), and Raccoon (39.51×) over the country average.

04

Where do Arthur Christmas fans live in United States?

Arthur Christmas fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Arthur Christmas fans also like?

Beyond Arthur Christmas itself, the audience over-indexes on Reindeer (60.51×), Raccoon (39.51×), Labor Day (11.07×), and Eddie Bauer (19.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Arthur Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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