Rascasse Audience Intelligence

Men in Black (franchise) Audience in United States

A data profile of the people who buy, follow and care about Men in Black (franchise) in United States — modelled from more than twelve digital signal sources. Men in Black (franchise) has an estimated audience of 2,294,055 people in United States.

#719among Movie / TV Show / Series in United States#1897in Movies & TV

The average Men in Black (franchise) fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Joey King, Planet of the Apes, with strongest over-indexing on Beetlejuice (40.62× the country average).

Demographically, the Men in Black (franchise) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men in Black (franchise) fan in United States is more male, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men in Black (franchise) profile in United States.

Audience size
2.3M
in United States
Gender
32.7%♀
67.3% male
Age
40.3
average years
Country rank
#12757
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men in Black (franchise) viewers

32.7% are female, 67.3% are male, average age 40.3.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Men in Black (franchise) audience in United States
MetricValue
Female32.7%
Male67.3%
Average age40.3
Estimated audience size2,294,055
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Men in Black (franchise) audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Men in Black (franchise) audience comes from United States.

Worldwide audience distribution share by country for Men in Black (franchise)
CountryShare
United States42.4%
India7.2%
France6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men in Black (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Men in Black (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.20×
02Arizona~50K1.19×
03Oklahoma~30K1.13×
04New Mexico~10K1.12×
05Montana~7K1.10×
06Alaska~5K1.10×
07Texas~200K1.09×
08Missouri~40K1.09×
09Arkansas~20K1.09×
10Alabama~30K1.08×
11Idaho~10K1.07×
12Oregon~30K1.06×
13Tennessee~50K1.05×
14Indiana~40K1.05×
15Michigan~60K1.04×
16Louisiana~30K1.04×
17Kansas~20K1.04×
18Ohio~70K1.03×
19Colorado~40K1.03×
20Kentucky~30K1.03×
21California~200K1.02×
22Florida~200K1.02×
23Georgia~70K1.02×
24North Dakota~5K1.02×
25Washington~40K1.00×
26Nevada~20K1.00×
27Iowa~20K1.00×
28Nebraska~10K1.00×
29Illinois~70K0.99×
30Connecticut~20K0.98×
31Mississippi~20K0.98×
32Wisconsin~30K0.97×
33Pennsylvania~70K0.96×
34West Virginia~10K0.96×
35South Dakota~5K0.95×
36North Carolina~60K0.94×
37Maryland~40K0.94×
38South Carolina~30K0.94×
39New York~100K0.92×
40Virginia~50K0.92×
41New Hampshire~8K0.92×
42Maine~7K0.92×
43Rhode Island~6K0.92×
44Minnesota~30K0.91×
45Massachusetts~40K0.90×
46Delaware~5K0.90×
47New Jersey~50K0.89×
48Vermont~3K0.86×
49Washington, District of Columbia~6K0.85×
50Hawaii~8K0.84×
Fig. 06

Affinity by region

Affinity by region — Men in Black (franchise), United States
0.84×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men in Black (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men in Black (franchise) audience
#·InterestCategoryAffinity×
01Ian McShaneMovies & TV104.22×
02Joey KingMovies & TV99.57×
03Planet of the ApesMovies & TV95.32×
04The Last Ship (TV series)Movies & TV84.52×
05White House DownMovies & TV81.68×
06WaterworldMovies & TV64.56×
07Felicity JonesMovies & TV58.73×
08Night at the MuseumMovies & TV56.26×
09Mars Attacks!Movies & TV46.31×
10Reservoir DogsMovies & TV41.49×
11BeetlejuiceMovies & TV40.62×
12Andy SerkisMovies & TV40.33×
13Zoë KravitzMovies & TV36.90×
14Maze Runner (film series)Movies & TV35.76×
15I, Robot (film)Movies & TV34.77×
16Christopher WalkenMovies & TV32.22×
17Patricia ArquetteMovies & TV28.75×
18FandangoTravel & Leisure24.71×
19Robert PattinsonMovies & TV18.69×
20Diane KeatonMovies & TV18.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men in Black (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men in Black (franchise) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
Quality AwarenessPREMIUM1.63×
TraditionCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men in Black (franchise) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.51×
Healthy LifestyleBALANCE0.61×
Luxury OrientationPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men in Black (franchise) have in United States?

Men in Black (franchise) has an estimated audience of 2,294,055 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men in Black (franchise) viewers?

32.7% of Men in Black (franchise) fans are female, 67.3% are male, with an average age of 40.3 years.

03

Which brands do Men in Black (franchise) fans like most?

Men in Black (franchise) fans show strongest brand affinity for Beetlejuice (40.62×), Joey King (99.57×), and Planet of the Apes (95.32×) over the country average.

04

Where do Men in Black (franchise) fans live in United States?

Men in Black (franchise) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Men in Black (franchise) fans also like?

Beyond Men in Black (franchise) itself, the audience over-indexes on Joey King (99.57×), Planet of the Apes (95.32×), Ian McShane (104.22×), and Diane Keaton (18.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Men in Black (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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