Men in Black (franchise) Audience in United States

Men in Black (franchise) has an estimated audience of 2,181,796 people in United States. 32.7% are female, 67.3% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Ian McShane, Night at the Museum, Felicity Jones, Waterworld.

The average Men in Black (franchise) fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Ian McShane, Night at the Museum, with strongest over-indexing on Beetlejuice (22.87× the country average). Demographically, the Men in Black (franchise) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Men in Black (franchise) fans

Demographic split for Men in Black (franchise) audience in United States
MetricValue
Female32.7%
Male67.3%
Average age40.3
Estimated audience size2,181,796

Audience persona

The typical Men in Black (franchise) fan in United States is more male, around 40.3 years old, with strong Tradition tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Men in Black (franchise) in United States
RegionReachAffinity
California258,5301.08×
Texas216,4131.15×
Florida152,4691.03×
New York118,6810.97×
Illinois74,2881.02×
Pennsylvania71,5860.97×
Georgia71,4741.06×
Ohio70,2181.04×
North Carolina62,9980.96×
Michigan60,9551.07×
Arizona54,0511.21×
New Jersey50,9780.92×
Virginia49,1910.93×
Tennessee46,6911.07×
Washington45,1241.03×
Indiana42,7231.07×
Massachusetts40,1030.93×
Missouri38,8511.1×
Colorado36,6851.07×
Maryland35,1810.94×
Alabama32,3461.06×
Wisconsin31,8230.97×
South Carolina31,2400.95×
Minnesota29,0850.93×
Louisiana28,4181.01×
Kentucky28,2471.03×
Oklahoma27,7681.15×
Oregon27,2421.09×
Utah23,6511.21×
Connecticut21,5500.98×
Nevada21,5131.02×
Arkansas19,1111.06×
Kansas18,1581.06×
Iowa17,4960.97×
Mississippi16,7200.93×
New Mexico11,9661.09×
Idaho11,7461.07×
Nebraska10,7990.99×
West Virginia9,3050.92×
Hawaii7,7930.83×
New Hampshire7,6970.9×
Maine7,0020.9×
Montana6,5041.07×
Rhode Island6,2400.9×
Washington, District of Columbia5,5600.85×
Delaware5,1220.85×
Alaska4,7091.01×
South Dakota4,4600.88×
North Dakota4,2860.96×
Vermont3,0810.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men in Black (franchise) audience
BrandAffinityCategory
Beetlejuice22.87×Movies & TV
Ian McShane119.4×Movies & TV
Night at the Museum79.06×Movies & TV
Felicity Jones79.05×Movies & TV
Waterworld78.52×Movies & TV
Joey King45.97×Movies & TV
The Last Ship (TV series)89.29×Movies & TV
Christopher Walken34.3×Movies & TV
Reservoir Dogs45.46×Movies & TV
Autism Awareness19.03×Health
I, Robot (film)41.71×Movies & TV
Snow White and the Huntsman75.85×Movies & TV
Planet of the Apes48.47×Movies & TV
Diabetes mellitus awareness12.48×Health
Diane Keaton11.27×Movies & TV
Last.fm78.87×Music & Radio
Mars Attacks!47.78×Movies & TV
Anna Faris22.09×Movies & TV
Microblogging12.67×Technology & Electronics
Zoë Kravitz23.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men in Black (franchise) audience
TraitClusterScore
TraditionCONSERVATISM1.96
Risk AppetiteTHRILL1.57
ExtroversionTHRILL1.54
Early Adopter MentalityPOWER1.34
Need for SecurityCONSERVATISM1.28
MindfulnessBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Men in Black (franchise)
CountryShare
United States41.2%
Germany7.3%
India7.0%

See Men in Black (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Men in Black (franchise) have in United States?

Men in Black (franchise) has an estimated audience of 2,181,796 people in United States, concentrated in California and Texas.

What is the gender split and age of Men in Black (franchise) fans?

32.7% of Men in Black (franchise) fans are female, 67.3% are male, with an average age of 40.3 years.

Which brands do Men in Black (franchise) fans like most?

Men in Black (franchise) fans show strongest brand affinity for Beetlejuice (22.87×), Ian McShane (119.4×), and Night at the Museum (79.06×) over the country average.

Where do Men in Black (franchise) fans live in United States?

Men in Black (franchise) fans in United States are most concentrated in California (reach 258,530), Texas (reach 216,413), and Florida (reach 152,469). These three regions account for the largest share of the active audience.

What other brands do Men in Black (franchise) fans also like?

Beyond Men in Black (franchise) itself, the audience over-indexes on Ian McShane (119.4×), Night at the Museum (79.06×), Felicity Jones (79.05×), and Waterworld (78.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men in Black (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.