Suburgatory Audience in United States

Suburgatory has an estimated audience of 455,553 people in United States. 55.1% are female, 44.9% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Malcolm in the Middle, Ghost Whisperer, Autism Awareness, Cafe Rio, Diabetes mellitus awareness.

The average Suburgatory fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Malcolm in the Middle, Ghost Whisperer, Autism Awareness, with strongest over-indexing on Malcolm in the Middle (43.14× the country average). Demographically, the Suburgatory audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Suburgatory fans

Demographic split for Suburgatory audience in United States
MetricValue
Female55.1%
Male44.9%
Average age30.8
Estimated audience size455,553

Audience persona

The typical Suburgatory fan in United States is more female, around 30.8 years old, with strong Risk Appetite tendencies and a notable affinity for Malcolm in the Middle.

Top regions in United States

Top regions ranked by reach for Suburgatory in United States
RegionReachAffinity
California46,6020.93×
Texas33,8510.86×
New York26,7301.05×
Florida24,8460.81×
Ohio18,4371.31×
Pennsylvania17,7991.16×
Illinois16,9711.12×
Michigan14,2501.2×
North Carolina13,6080.99×
Georgia12,9350.92×
Washington11,4871.26×
Massachusetts11,0511.23×
Virginia10,5790.95×
New Jersey10,4750.9×
Indiana9,9091.19×
Tennessee9,6131.05×
Arizona8,9390.96×
Missouri8,2971.13×
Wisconsin8,1921.2×
Colorado7,4851.04×
Minnesota7,4191.14×
Maryland7,2480.93×
Oregon6,6981.28×
South Carolina6,4460.94×
Kentucky6,2201.09×
Oklahoma5,3831.06×
Alabama4,9950.78×
Utah4,6121.13×
Louisiana4,5140.77×
Connecticut4,4930.98×
Iowa4,0221.07×
Arkansas3,9421.05×
Nevada3,8810.88×
Kansas3,5360.98×
Mississippi2,9980.8×
New Mexico2,3841.04×
Nebraska2,3431.03×
New Hampshire2,2301.24×
Idaho2,1640.95×
West Virginia1,9470.92×
Maine1,9151.17×
Rhode Island1,5751.09×
Washington, District of Columbia1,3751×
Hawaii1,1640.59×
Montana1,1200.89×
Delaware9880.79×
Vermont9301.16×
South Dakota8780.83×
North Dakota8000.85×
Alaska5930.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suburgatory audience
BrandAffinityCategory
Malcolm in the Middle43.14×Movies & TV
Ghost Whisperer78.35×Movies & TV
Autism Awareness19.03×Health
Cafe Rio48.98×Food & Beverages
Diabetes mellitus awareness12.48×Health
The Middle (TV series)48.44×Movies & TV
Christina Hendricks24.93×Movies & TV
Ben Stiller20×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Nikki Glaser19.07×Movies & TV
Josh Duhamel16.71×Fashion & Accessoires
Kevin James15.9×Movies & TV
Income tax13.19×Business & Career
Aaron Paul20×Movies & TV
Matthew McConaughey9.17×Movies & TV
Kia Sportage20×Cars & Mobility
Rob Schneider12.95×Movies & TV
Erin Andrews20×Sports
Horoscope7.6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suburgatory audience
TraitClusterScore
Risk AppetiteTHRILL1.76
Luxury OrientationPREMIUM1.73
PatriotismCONSERVATISM1.29
MindfulnessBALANCE1.21
Convenience OrientationPREMIUM1.17
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Suburgatory
CountryShare
United States66.1%
France12.5%
Germany4.6%

See Suburgatory audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Suburgatory have in United States?

Suburgatory has an estimated audience of 455,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Suburgatory fans?

55.1% of Suburgatory fans are female, 44.9% are male, with an average age of 30.8 years.

Which brands do Suburgatory fans like most?

Suburgatory fans show strongest brand affinity for Malcolm in the Middle (43.14×), Ghost Whisperer (78.35×), and Autism Awareness (19.03×) over the country average.

Where do Suburgatory fans live in United States?

Suburgatory fans in United States are most concentrated in California (reach 46,602), Texas (reach 33,851), and New York (reach 26,730). These three regions account for the largest share of the active audience.

What other brands do Suburgatory fans also like?

Beyond Suburgatory itself, the audience over-indexes on Ghost Whisperer (78.35×), Autism Awareness (19.03×), Cafe Rio (48.98×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suburgatory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.