Suburgatory Audience in United States
Suburgatory has an estimated audience of 455,553 people in United States. 55.1% are female, 44.9% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Home equity, Tezz, Google Photos, Nationality, Penn & Teller.
The average Suburgatory fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Tezz, Google Photos, with strongest over-indexing on Home equity (4.19× the country average). Demographically, the Suburgatory audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Suburgatory fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 30.8 |
| Estimated audience size | 455,553 |
Audience persona
The typical Suburgatory fan in United States is more female, around 30.8 years old, with strong Risk Appetite tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,602 | 0.93× |
| Texas | 33,851 | 0.86× |
| New York | 26,730 | 1.05× |
| Florida | 24,846 | 0.81× |
| Ohio | 18,437 | 1.31× |
| Pennsylvania | 17,799 | 1.16× |
| Illinois | 16,971 | 1.12× |
| Michigan | 14,250 | 1.2× |
| North Carolina | 13,608 | 0.99× |
| Georgia | 12,935 | 0.92× |
| Washington | 11,487 | 1.26× |
| Massachusetts | 11,051 | 1.23× |
| Virginia | 10,579 | 0.95× |
| New Jersey | 10,475 | 0.9× |
| Indiana | 9,909 | 1.19× |
| Tennessee | 9,613 | 1.05× |
| Arizona | 8,939 | 0.96× |
| Missouri | 8,297 | 1.13× |
| Wisconsin | 8,192 | 1.2× |
| Colorado | 7,485 | 1.04× |
| Minnesota | 7,419 | 1.14× |
| Maryland | 7,248 | 0.93× |
| Oregon | 6,698 | 1.28× |
| South Carolina | 6,446 | 0.94× |
| Kentucky | 6,220 | 1.09× |
| Oklahoma | 5,383 | 1.06× |
| Alabama | 4,995 | 0.78× |
| Utah | 4,612 | 1.13× |
| Louisiana | 4,514 | 0.77× |
| Connecticut | 4,493 | 0.98× |
| Iowa | 4,022 | 1.07× |
| Arkansas | 3,942 | 1.05× |
| Nevada | 3,881 | 0.88× |
| Kansas | 3,536 | 0.98× |
| Mississippi | 2,998 | 0.8× |
| New Mexico | 2,384 | 1.04× |
| Nebraska | 2,343 | 1.03× |
| New Hampshire | 2,230 | 1.24× |
| Idaho | 2,164 | 0.95× |
| West Virginia | 1,947 | 0.92× |
| Maine | 1,915 | 1.17× |
| Rhode Island | 1,575 | 1.09× |
| Washington, District of Columbia | 1,375 | 1× |
| Hawaii | 1,164 | 0.59× |
| Montana | 1,120 | 0.89× |
| Delaware | 988 | 0.79× |
| Vermont | 930 | 1.16× |
| South Dakota | 878 | 0.83× |
| North Dakota | 800 | 0.85× |
| Alaska | 593 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 4.19× | Home & Garden |
| Tezz | 14.66× | Movies & TV |
| Google Photos | 4.36× | Technology & Electronics |
| Nationality | 3.73× | Politics & Society |
| Penn & Teller | 11.7× | Movies & TV |
| Gloria | 10.94× | Music & Radio |
| Elsword | 20× | Games |
| Home construction | 1.51× | Home & Garden |
| Alaska | 1.79× | Travel & Leisure |
| Yoga Journal | 15.02× | Sports |
| Dental hygienist | 5.43× | Health |
| Sa Pa | 20.1× | Travel & Leisure |
| JDSU | 2.25× | Business & Career |
| Home staging | 3.73× | Home & Garden |
| Pontifical Xavierian University | 19.07× | Business & Career |
| Mortgage insurance | 2.96× | Business & Career |
| John Havlicek | 9.05× | Sports |
| Noodle (Gorillaz) | 2.04× | Music & Radio |
| Guy Fieri | 2.18× | Movies & TV |
| Paisley | 4.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.76 |
| Luxury Orientation | PREMIUM | 1.73 |
| Patriotism | CONSERVATISM | 1.29 |
| Mindfulness | BALANCE | 1.21 |
| Convenience Orientation | PREMIUM | 1.17 |
| LGBTQ+ Identity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.1% |
| France | 12.5% |
| Germany | 4.6% |
See Suburgatory audiences in other countries
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Frequently asked questions
How many fans does Suburgatory have in United States?
Suburgatory has an estimated audience of 455,553 people in United States, concentrated in California and Texas.
What is the gender split and age of Suburgatory fans?
55.1% of Suburgatory fans are female, 44.9% are male, with an average age of 30.8 years.
Which brands do Suburgatory fans like most?
Suburgatory fans show strongest brand affinity for Home equity (4.19×), Tezz (14.66×), and Google Photos (4.36×) over the country average.
Where do Suburgatory fans live in United States?
Suburgatory fans in United States are most concentrated in California (reach 46,602), Texas (reach 33,851), and New York (reach 26,730). These three regions account for the largest share of the active audience.
What other brands do Suburgatory fans also like?
Beyond Suburgatory itself, the audience over-indexes on Tezz (14.66×), Google Photos (4.36×), Nationality (3.73×), and Penn & Teller (11.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Suburgatory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.