Rascasse Audience Intelligence

Suburgatory Audience in United States

A data profile of the people who buy, follow and care about Suburgatory in United States — modelled from more than twelve digital signal sources. Suburgatory has an estimated audience of 614,258 people in United States.

#633among TV series in United States#2787among Movie / TV Show / Series in United States#6034in Movies & TV

The average Suburgatory fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Malcolm in the Middle, Cafe Rio, Christina Hendricks, with strongest over-indexing on Malcolm in the Middle (48.79× the country average).

Demographically, the Suburgatory audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suburgatory fan in United States is more female, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Malcolm in the Middle.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suburgatory profile in United States.

Audience size
614K
in United States
Gender
55.1%♀
44.9% male
Age
30.8
average years
Country rank
#32347
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+652%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suburgatory viewers

55.1% are female, 44.9% are male, average age 30.8.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Suburgatory audience in United States
MetricValue
Female55.1%
Male44.9%
Average age30.8
Estimated audience size614,258
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Suburgatory audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3919%
40-499%
50+7%
Fig. 04

Worldwide distribution

72.1%

of the worldwide Suburgatory audience comes from United States.

Worldwide audience distribution share by country for Suburgatory
CountryShare
United States72.1%
France10.2%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suburgatory audience in United States is strongest.

Fig. 05

Top regions by affinity

Suburgatory fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~2K1.25×
02Oregon~6K1.24×
03Missouri~9K1.20×
04Washington~10K1.18×
05Maine~2K1.18×
06Idaho~3K1.17×
07Wisconsin~8K1.15×
08Ohio~20K1.13×
09Montana~1K1.12×
10Indiana~9K1.11×
11Vermont<1K1.11×
12Oklahoma~6K1.10×
13Rhode Island~2K1.09×
14Kansas~4K1.08×
15Pennsylvania~20K1.07×
16Michigan~10K1.07×
17Minnesota~7K1.07×
18Iowa~4K1.07×
19Arkansas~4K1.07×
20Tennessee~10K1.05×
21Utah~4K1.05×
22Arizona~10K1.04×
23Connecticut~5K1.04×
24West Virginia~2K1.04×
25Kentucky~6K1.01×
26Nebraska~2K1.01×
27Alaska<1K1.00×
28North Dakota<1K1.00×
29Massachusetts~9K0.99×
30Colorado~7K0.99×
31South Dakota~1K0.99×
32South Carolina~7K0.96×
33New Mexico~2K0.96×
34Illinois~10K0.95×
35North Carolina~10K0.94×
36Maryland~7K0.94×
37Virginia~10K0.93×
38Delaware~1K0.90×
39New York~20K0.89×
40Georgia~10K0.88×
41Mississippi~3K0.88×
42Alabama~5K0.85×
43Louisiana~5K0.84×
44California~40K0.83×
45New Jersey~10K0.83×
46Nevada~4K0.82×
47Florida~20K0.80×
48Texas~30K0.79×
49Washington, District of Columbia~1K0.76×
50Hawaii~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Suburgatory, United States
0.75×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suburgatory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suburgatory audience
#·InterestCategoryAffinity×
01Cafe RioFood & Beverages87.34×
02The Middle (TV series)Movies & TV56.58×
03Malcolm in the MiddleMovies & TV48.79×
04Christina HendricksMovies & TV33.69×
05The King of QueensMovies & TV22.05×
06Erin AndrewsSports20.00×
07Rose LeslieMovies & TV20.00×
08RoseanneMovies & TV20.00×
09Topher GraceMovies & TV19.76×
10Crystal Palace F.C.Sports17.93×
11Josh DuhamelFashion & Accessoires16.59×
12Nicole ScherzingerMusic & Radio13.26×
13Jennifer Love HewittMovies & TV12.00×
14Bryan CranstonMovies & TV11.24×
15Matthew McConaugheyMovies & TV10.34×
16Modern FamilyMovies & TV10.23×
17Emma StoneMovies & TV7.98×
18Anne HathawayMovies & TV7.84×
19Sharon OsbourneMovies & TV7.77×
20Web serverTechnology & Electronics5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suburgatory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suburgatory audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
IndulgenceJOY1.49×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suburgatory audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
DIY MentalityTHRILL0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suburgatory have in United States?

Suburgatory has an estimated audience of 614,258 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Suburgatory viewers?

55.1% of Suburgatory fans are female, 44.9% are male, with an average age of 30.8 years.

03

Which brands do Suburgatory fans like most?

Suburgatory fans show strongest brand affinity for Malcolm in the Middle (48.79×), Cafe Rio (87.34×), and Christina Hendricks (33.69×) over the country average.

04

Where do Suburgatory fans live in United States?

Suburgatory fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Suburgatory fans also like?

Beyond Suburgatory itself, the audience over-indexes on Cafe Rio (87.34×), Christina Hendricks (33.69×), The Middle (TV series) (56.58×), and Matthew McConaughey (10.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Suburgatory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Suburgatory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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