Rascasse Audience Intelligence

Nicole Scherzinger Audience in United States

A data profile of the people who buy, follow and care about Nicole Scherzinger in United States — modelled from more than twelve digital signal sources. Nicole Scherzinger has an estimated audience of 2,405,934 people in United States.

#64among Pop in United States#2103among Person in United States#1312in Music & Radio

The average Nicole Scherzinger fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Emma Stone, Lupita Nyongo, Megyn Kelly, with strongest over-indexing on Emma Stone (35.04× the country average).

Demographically, the Nicole Scherzinger audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nicole Scherzinger fan in United States is more female, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Emma Stone.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nicole Scherzinger profile in United States.

Audience size
2.4M
in United States
Gender
65.2%♀
34.8% male
Age
38.8
average years
Country rank
#12257
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nicole Scherzinger fans

65.2% are female, 34.8% are male, average age 38.8.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Nicole Scherzinger audience in United States
MetricValue
Female65.2%
Male34.8%
Average age38.8
Estimated audience size2,405,934
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Nicole Scherzinger audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Nicole Scherzinger audience comes from United States.

Worldwide audience distribution share by country for Nicole Scherzinger
CountryShare
United States29.0%
United Kingdom13.6%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nicole Scherzinger audience in United States is strongest.

Fig. 05

Top regions by affinity

Nicole Scherzinger fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K2.69×
02New York~300K1.86×
03New Jersey~100K1.36×
04California~400K1.28×
05Kentucky~50K1.25×
06Connecticut~30K1.21×
07Nevada~30K1.17×
08Washington, District of Columbia~10K1.13×
09Massachusetts~60K1.12×
10Washington~60K1.07×
11Maryland~50K1.06×
12Pennsylvania~100K1.04×
13Illinois~100K1.04×
14Ohio~90K1.03×
15Florida~200K1.01×
16Utah~30K1.00×
17Rhode Island~9K1.00×
18Virginia~70K0.99×
19Arizona~60K0.98×
20Texas~200K0.97×
21Michigan~70K0.97×
22Delaware~8K0.97×
23Georgia~90K0.96×
24Oregon~30K0.96×
25Colorado~40K0.94×
26Minnesota~40K0.94×
27New Hampshire~10K0.94×
28North Carolina~80K0.93×
29Indiana~50K0.93×
30Tennessee~50K0.92×
31Missouri~40K0.92×
32Wisconsin~40K0.92×
33Maine~9K0.92×
34New Mexico~10K0.91×
35Idaho~10K0.90×
36Kansas~20K0.88×
37Oklahoma~30K0.87×
38South Carolina~40K0.86×
39Alaska~5K0.84×
40Nebraska~10K0.83×
41Vermont~4K0.83×
42Louisiana~30K0.82×
43Iowa~20K0.82×
44Montana~7K0.82×
45Arkansas~20K0.81×
46South Dakota~5K0.80×
47North Dakota~5K0.80×
48Mississippi~20K0.79×
49West Virginia~10K0.78×
50Alabama~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Nicole Scherzinger, United States
0.73×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nicole Scherzinger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nicole Scherzinger audience
#·InterestCategoryAffinity×
01Alexandra StanMusic & Radio115.65×
02Lukas GrahamMusic & Radio88.00×
03Far East MovementMusic & Radio81.15×
04Lupita NyongoMovies & TV61.52×
05Emma StoneMovies & TV35.04×
06Liam HemsworthMovies & TV34.12×
07Pete CarrollSports34.02×
08Megyn KellyMovies & TV31.16×
09Ian SomerhalderMovies & TV27.96×
10Nina DobrevMovies & TV27.82×
11Nathan FillionMovies & TV20.17×
12Seth GreenMovies & TV18.20×
13Heidi KlumFashion & Accessoires17.32×
14Ryan GoslingMovies & TV17.13×
15Mark RuffaloMovies & TV16.31×
16Eva LongoriaMovies & TV15.10×
17Charlie SheenMovies & TV15.09×
18Cheryl HinesMovies & TV13.10×
19Noah KahanMusic & Radio12.90×
20Flo RidaMusic & Radio9.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nicole Scherzinger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nicole Scherzinger audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.45×
ExtroversionTHRILL1.22×
Luxury OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nicole Scherzinger audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.60×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nicole Scherzinger have in United States?

Nicole Scherzinger has an estimated audience of 2,405,934 people in United States, concentrated in California and New York.

02

What is the gender split and age of Nicole Scherzinger fans?

65.2% of Nicole Scherzinger fans are female, 34.8% are male, with an average age of 38.8 years.

03

Which brands do Nicole Scherzinger fans like most?

Nicole Scherzinger fans show strongest brand affinity for Emma Stone (35.04×), Lupita Nyongo (61.52×), and Megyn Kelly (31.16×) over the country average.

04

Where do Nicole Scherzinger fans live in United States?

Nicole Scherzinger fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nicole Scherzinger fans also like?

Beyond Nicole Scherzinger itself, the audience over-indexes on Lupita Nyongo (61.52×), Megyn Kelly (31.16×), Liam Hemsworth (34.12×), and Nina Dobrev (27.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nicole Scherzinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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