The Smurfs Audience in United States

The Smurfs logo

The Smurfs has an estimated audience of 964,738 people in United States. 48.8% are female, 51.2% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Gran Torino, Urban Outfitters, Minnesota, Bridget Jones: The Edge of Reason.

The average The Smurfs fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Gran Torino, Urban Outfitters, with strongest over-indexing on Pro-Ject (10.29× the country average). Demographically, the The Smurfs audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of The Smurfs fans

Demographic split for The Smurfs audience in United States
MetricValue
Female48.8%
Male51.2%
Average age33.0
Estimated audience size964,738

Audience persona

The typical The Smurfs fan in United States is balanced, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for The Smurfs in United States
RegionReachAffinity
California124,5941.17×
Texas108,9121.31×
Florida68,8221.05×
New York60,6591.13×
Illinois34,5921.08×
Georgia34,2101.15×
Pennsylvania33,2971.03×
North Carolina32,8601.13×
Ohio31,9361.07×
Michigan27,4911.09×
Arizona24,9481.27×
New Jersey23,8480.97×
Virginia23,2890.99×
Maryland22,0181.33×
Tennessee21,5751.11×
Indiana19,7391.12×
Washington17,8370.92×
Alabama17,6571.31×
Massachusetts15,8860.84×
Louisiana15,1281.22×
South Carolina14,9131.03×
Kentucky14,4671.2×
Missouri14,2040.91×
Colorado13,3850.88×
Wisconsin12,9430.89×
Oklahoma11,4771.07×
Minnesota11,2820.82×
Oregon10,8420.98×
Mississippi10,4181.31×
Nevada10,3531.11×
Arkansas8,5481.08×
Iowa7,3900.93×
Utah7,2670.84×
Kansas7,2030.95×
Connecticut6,2100.64×
New Mexico5,3721.11×
West Virginia5,2261.16×
Delaware3,9391.48×
Nebraska3,8110.79×
Idaho3,5470.73×
Rhode Island3,5261.15×
New Hampshire3,1390.83×
Washington, District of Columbia3,0921.07×
Maine2,4640.71×
Hawaii2,2840.55×
Montana2,1130.79×
South Dakota1,7720.79×
Alaska1,6460.8×
North Dakota1,6320.82×
Vermont1,1530.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Smurfs audience
BrandAffinityCategory
Pro-Ject10.29×Music & Radio
Gran Torino12.15×Movies & TV
Urban Outfitters2.78×Shopping
Minnesota2.31×Travel & Leisure
Bridget Jones: The Edge of Reason24.15×Movies & TV
Hofstra University22.32×Business & Career
Combat sport1.75×Sports
Penetrating head injury26.2×Health
Product design1.96×Business & Career
Kona Grill9.61×Food & Beverages
3D printing1.96×Technology & Electronics
Hayward, California8.18×Travel & Leisure
Arnold Palmer4.43×Sports
Emilio Estefan10.23×Music & Radio
Go Go's8.09×Music & Radio
Panama2.41×Travel & Leisure
Monogram2.4×Home & Garden
JDSU1.82×Business & Career
Nuts (film)3.38×Movies & TV
Mortgage insurance2.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Smurfs audience
TraitClusterScore
Risk AppetiteTHRILL2.12
Luxury OrientationPREMIUM1.35
PatriotismCONSERVATISM1.32
Price SensitivityPREMIUM1.29
Social Media UsageJOY1.28
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for The Smurfs
CountryShare
United States31.9%
Italy11.4%
France6.7%

See The Smurfs audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Smurfs have in United States?

The Smurfs has an estimated audience of 964,738 people in United States, concentrated in California and Texas.

What is the gender split and age of The Smurfs fans?

48.8% of The Smurfs fans are female, 51.2% are male, with an average age of 33.0 years.

Which brands do The Smurfs fans like most?

The Smurfs fans show strongest brand affinity for Pro-Ject (10.29×), Gran Torino (12.15×), and Urban Outfitters (2.78×) over the country average.

Where do The Smurfs fans live in United States?

The Smurfs fans in United States are most concentrated in California (reach 124,594), Texas (reach 108,912), and Florida (reach 68,822). These three regions account for the largest share of the active audience.

What other brands do The Smurfs fans also like?

Beyond The Smurfs itself, the audience over-indexes on Gran Torino (12.15×), Urban Outfitters (2.78×), Minnesota (2.31×), and Bridget Jones: The Edge of Reason (24.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Smurfs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.