Rascasse Audience Intelligence

The Smurfs Audience in United States

A data profile of the people who buy, follow and care about The Smurfs in United States — modelled from more than twelve digital signal sources. The Smurfs has an estimated audience of 968,988 people in United States.

#135among Fictional Character in United States#4420in Movies & TV

The average The Smurfs fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Steven Universe, Rizzoli & Isles, Adventure Time, with strongest over-indexing on Steven Universe (125.45× the country average).

Demographically, the The Smurfs audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Smurfs fan in United States is balanced, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Steven Universe.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Smurfs profile in United States.

Audience size
969K
in United States
Gender
48.8%♀
51.2% male
Age
33.0
average years
Country rank
#24196
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Smurfs fans

48.8% are female, 51.2% are male, average age 33.0.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for The Smurfs audience in United States
MetricValue
Female48.8%
Male51.2%
Average age33.0
Estimated audience size968,988
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the The Smurfs audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3919%
40-4916%
50+8%
Fig. 04

Worldwide distribution

28.8%

of the worldwide The Smurfs audience comes from United States.

Worldwide audience distribution share by country for The Smurfs
CountryShare
United States28.8%
Italy10.8%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Smurfs audience in United States is strongest.

Fig. 05

Top regions by affinity

The Smurfs fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~4K1.44×
02Mississippi~10K1.33×
03Alabama~20K1.32×
04Maryland~20K1.31×
05Texas~100K1.26×
06Arizona~20K1.25×
07West Virginia~5K1.20×
08Louisiana~10K1.19×
09Kentucky~10K1.17×
10Washington, District of Columbia~3K1.15×
11New Mexico~6K1.14×
12California~100K1.13×
13Georgia~30K1.13×
14North Carolina~30K1.10×
15Nevada~10K1.10×
16Arkansas~9K1.09×
17Rhode Island~3K1.09×
18Tennessee~20K1.08×
19Indiana~20K1.08×
20Oklahoma~10K1.08×
21Michigan~30K1.07×
22New York~60K1.05×
23Florida~70K1.04×
24Ohio~30K1.03×
25Illinois~30K1.02×
26South Carolina~10K1.00×
27Pennsylvania~30K0.97×
28Oregon~10K0.96×
29South Dakota~2K0.96×
30New Jersey~20K0.95×
31Virginia~20K0.95×
32Missouri~10K0.94×
33Iowa~7K0.94×
34Kansas~7K0.92×
35Alaska~2K0.91×
36North Dakota~2K0.91×
37Washington~20K0.89×
38Colorado~10K0.88×
39Wisconsin~10K0.88×
40Massachusetts~20K0.86×
41Montana~2K0.86×
42New Hampshire~3K0.85×
43Utah~7K0.84×
44Nebraska~4K0.82×
45Minnesota~10K0.81×
46Idaho~4K0.81×
47Vermont~1K0.81×
48Maine~3K0.79×
49Connecticut~7K0.71×
50Hawaii~3K0.67×
Fig. 06

Affinity by region

Affinity by region — The Smurfs, United States
0.67×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Smurfs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Smurfs audience
#·InterestCategoryAffinity×
01Rizzoli & IslesMovies & TV209.23×
02Steven UniverseMovies & TV125.45×
03Dexter's LaboratoryLiterature70.14×
04Falling SkiesMovies & TV51.09×
05Adventure TimeMovies & TV46.24×
06The O.C.Movies & TV35.60×
07Looney TunesMovies & TV31.23×
08Chelsea HandlerMovies & TV25.55×
09RugratsMovies & TV24.26×
10Studio GhibliLiterature21.61×
11Gravity FallsMovies & TV20.71×
12Pinky and the BrainMovies & TV20.00×
13Space JamMovies & TV17.03×
14International educationBusiness & Career16.76×
15Rick and MortyMovies & TV16.60×
16Pokémon Trading Card GameGames15.47×
17Kim PossibleMovies & TV14.61×
18Sesame StreetKids & Family10.86×
19BeetlejuiceMovies & TV4.19×
20Pizza HutFood & Beverages3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Smurfs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Smurfs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.54×
Convenience OrientationPREMIUM1.62×
Price SensitivityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Smurfs audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
SustainabilityBALANCE0.79×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Smurfs have in United States?

The Smurfs has an estimated audience of 968,988 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Smurfs fans?

48.8% of The Smurfs fans are female, 51.2% are male, with an average age of 33.0 years.

03

Which brands do The Smurfs fans like most?

The Smurfs fans show strongest brand affinity for Steven Universe (125.45×), Rizzoli & Isles (209.23×), and Adventure Time (46.24×) over the country average.

04

Where do The Smurfs fans live in United States?

The Smurfs fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Smurfs fans also like?

Beyond The Smurfs itself, the audience over-indexes on Rizzoli & Isles (209.23×), Adventure Time (46.24×), Dexter's Laboratory (70.14×), and Rick and Morty (16.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Smurfs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Smurfs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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