The Smurfs Audience in Germany
The Smurfs has an estimated audience of 6,729 people in Germany. 59.9% are female, 40.1% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hypatia, Knauf Insulation, Klis, Tiffany Haddish, Rossmann.
The average The Smurfs fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hypatia, Knauf Insulation, Klis, with strongest over-indexing on Hypatia (65.3× the country average). Demographically, the The Smurfs audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Fictional Character
Demographics of The Smurfs fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 37.7 |
| Estimated audience size | 6,729 |
Audience persona
The typical The Smurfs fan in Germany is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hypatia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,296 | 1.1× |
| Bayern | 36,469 | 1.01× |
| Baden-Württemberg | 28,432 | 0.92× |
| Niedersachsen | 23,634 | 1.08× |
| Hessen | 14,562 | 0.85× |
| Sachsen | 12,832 | 1.16× |
| Rheinland-Pfalz | 11,178 | 0.99× |
| Berlin | 9,759 | 0.97× |
| Schleswig-Holstein | 8,208 | 1.01× |
| Brandenburg | 7,186 | 1.03× |
| Thüringen | 6,180 | 1.08× |
| Sachsen-Anhalt | 5,993 | 1.03× |
| Hamburg | 4,952 | 0.97× |
| Mecklenburg-Vorpommern | 4,455 | 1.03× |
| Saarland | 2,816 | 1.02× |
| Bremen | 1,577 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hypatia | 65.3× | Politics & Society |
| Knauf Insulation | 64× | Business & Career |
| Klis | 122.25× | Travel & Leisure |
| Tiffany Haddish | 36.78× | Movies & TV |
| Rossmann | 2.11× | Shopping |
| Home Office | 2.72× | Business & Career |
| Time (magazine) | 2.83× | News |
| Saving | 1.97× | Business & Career |
| Oracle Certification Program | 27.26× | Technology & Electronics |
| Jack White | 2.14× | Movies & TV |
| Este, Veneto | 2.68× | Travel & Leisure |
| Progressive rock | 1.64× | Music & Radio |
| Škoda Kodiaq | 2.09× | Cars & Mobility |
| Moroccan riad | 5.62× | Politics & Society |
| Figure painting (hobby) | 3.61× | Arts & Culture |
| Therme Erding | 4.05× | Travel & Leisure |
| Mechanic | 1.75× | Cars & Mobility |
| Hongik University | 8.3× | Business & Career |
| Gran Torino | 3.31× | Movies & TV |
| Might and Magic III: Isles of Terra | 65.86× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.64 |
| Pet Ownership | JOY | 1.37 |
| Family Orientation | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.18 |
| Community Orientation | OPEN | 1.17 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Italy | 11.4% |
| France | 6.7% |
See The Smurfs audiences in other countries
More Movies & TV audiences in Germany
- Bubbles (The Wire) (6,973,525)
- banks (3,753,523)
- Juliet (3,355,041)
- Mary Poppins (character) (2,168,568)
- J.D. (Scrubs) (2,141,750)
Frequently asked questions
How many fans does The Smurfs have in Germany?
The Smurfs has an estimated audience of 6,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Smurfs fans?
59.9% of The Smurfs fans are female, 40.1% are male, with an average age of 37.7 years.
Which brands do The Smurfs fans like most?
The Smurfs fans show strongest brand affinity for Hypatia (65.3×), Knauf Insulation (64×), and Klis (122.25×) over the country average.
Where do The Smurfs fans live in Germany?
The Smurfs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,296), Bayern (reach 36,469), and Baden-Württemberg (reach 28,432). These three regions account for the largest share of the active audience.
What other brands do The Smurfs fans also like?
Beyond The Smurfs itself, the audience over-indexes on Knauf Insulation (64×), Klis (122.25×), Tiffany Haddish (36.78×), and Rossmann (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Smurfs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.