Rascasse Audience Intelligence

Cold Case Audience in United States

A data profile of the people who buy, follow and care about Cold Case in United States — modelled from more than twelve digital signal sources. Cold Case has an estimated audience of 2,169,105 people in United States.

#226among TV series in United States#785among Movie / TV Show / Series in United States#2029in Movies & TV

The average Cold Case fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snapped, True crime, Alexis Bledel, with strongest over-indexing on Snapped (18.85× the country average).

Demographically, the Cold Case audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cold Case fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Snapped.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cold Case profile in United States.

Audience size
2.2M
in United States
Gender
68.6%♀
31.4% male
Age
41.2
average years
Country rank
#13360
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cold Case viewers

68.6% are female, 31.4% are male, average age 41.2.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Cold Case audience in United States
MetricValue
Female68.6%
Male31.4%
Average age41.2
Estimated audience size2,169,105
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Cold Case audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Cold Case audience comes from United States.

Worldwide audience distribution share by country for Cold Case
CountryShare
United States40.2%
France8.9%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cold Case audience in United States is strongest.

Fig. 05

Top regions by affinity

Cold Case fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K1.38×
02Mississippi~20K1.32×
03Oklahoma~30K1.25×
04West Virginia~10K1.25×
05Ohio~80K1.19×
06Kentucky~30K1.19×
07Arkansas~20K1.19×
08Louisiana~30K1.18×
09Missouri~40K1.16×
10Alabama~30K1.15×
11Tennessee~50K1.14×
12Indiana~50K1.14×
13Wisconsin~40K1.14×
14Kansas~20K1.14×
15Iowa~20K1.11×
16Idaho~10K1.11×
17Delaware~7K1.11×
18North Carolina~70K1.08×
19Michigan~60K1.07×
20South Carolina~30K1.05×
21Oregon~30K1.05×
22Nebraska~10K1.03×
23Maine~8K1.02×
24Montana~6K1.02×
25North Dakota~4K1.01×
26New Mexico~10K0.99×
27South Dakota~5K0.99×
28Maryland~40K0.97×
29Illinois~70K0.96×
30Georgia~60K0.94×
31Alaska~4K0.94×
32Virginia~50K0.93×
33Arizona~40K0.93×
34Texas~200K0.92×
35Connecticut~20K0.92×
36New Hampshire~8K0.90×
37New Jersey~50K0.89×
38Minnesota~30K0.89×
39Rhode Island~6K0.89×
40Nevada~20K0.88×
41New York~100K0.85×
42Massachusetts~40K0.84×
43Vermont~3K0.84×
44Hawaii~8K0.83×
45Florida~100K0.82×
46Washington~30K0.78×
47Utah~10K0.77×
48Colorado~30K0.74×
49California~200K0.73×
50Washington, District of Columbia~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Cold Case, United States
0.68×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cold Case audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cold Case audience
#·InterestCategoryAffinity×
01SnappedMovies & TV18.85×
02Alexis BledelMovies & TV14.09×
03Veronica MarsMovies & TV10.56×
04Awkward (TV series)Movies & TV9.93×
05Law & Order: Special Victims UnitMovies & TV9.05×
06Serial (podcast)Music & Radio8.80×
07Pamela AndersonMovies & TV8.07×
08True crimeMovies & TV6.91×
09Crime JunkieMusic & Radio4.30×
10True DetectiveMovies & TV4.07×
11CBSMovies & TV2.05×
12InfantKids & Family1.84×
13NBCMovies & TV1.82×
14FoodFood & Beverages1.65×
15Comedy moviesMovies & TV1.64×
16ChildKids & Family1.59×
17Outdoor recreationSports1.52×
18Current eventsArts & Culture1.52×
19MoviesMovies & TV1.51×
20CosmeticsBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cold Case audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cold Case audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.58×
Convenience OrientationPREMIUM1.46×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cold Case audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Quality AwarenessPREMIUM0.88×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cold Case have in United States?

Cold Case has an estimated audience of 2,169,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cold Case viewers?

68.6% of Cold Case fans are female, 31.4% are male, with an average age of 41.2 years.

03

Which brands do Cold Case fans like most?

Cold Case fans show strongest brand affinity for Snapped (18.85×), True crime (6.91×), and Alexis Bledel (14.09×) over the country average.

04

Where do Cold Case fans live in United States?

Cold Case fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cold Case fans also like?

Beyond Cold Case itself, the audience over-indexes on True crime (6.91×), Alexis Bledel (14.09×), Pamela Anderson (8.07×), and Awkward (TV series) (9.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Cold Case audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cold Case. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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