Sarah Drew Audience in Germany
A data profile of the people who buy, follow and care about Sarah Drew in Germany — modelled from more than twelve digital signal sources. Sarah Drew has an estimated audience of 277,804 people in Germany.
The average Sarah Drew fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Harry Potter, IKEA, H&M, with strongest over-indexing on Harry Potter (3.11× the country average).
Demographically, the Sarah Drew audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sarah Drew fan in Germany is more female, around 29.0 years old, with strong Family Orientation tendencies and a notable affinity for Harry Potter.
At a glance
The key figures that characterise the Sarah Drew profile in Germany.
Search interest · 12-month trend
Demographics of Sarah Drew fans
100.0% are female, 0.0% are male, average age 29.0.
Gender split
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 29.0 |
| Estimated audience size | 277,804 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 100% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
Worldwide distribution
of the worldwide Sarah Drew audience comes from Germany.
| Country | Share |
|---|---|
| United States | 51.8% |
| Germany | 18.2% |
| France | 9.5% |
Geography
Where the Sarah Drew audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~9K | 1.32× | |
| 02 | Sachsen-Anhalt | ~7K | 1.13× | |
| 03 | Schleswig-Holstein | ~9K | 1.12× | |
| 04 | Rheinland-Pfalz | ~10K | 1.11× | |
| 05 | Saarland | ~3K | 1.11× | |
| 06 | Niedersachsen | ~20K | 1.08× | |
| 07 | Mecklenburg-Vorpommern | ~5K | 1.06× | |
| 08 | Nordrhein-Westfalen | ~50K | 1.05× | |
| 09 | Thüringen | ~6K | 1.02× | |
| 10 | Bremen | ~2K | 0.94× | |
| 11 | Sachsen | ~10K | 0.92× | |
| 12 | Berlin | ~9K | 0.89× | |
| 13 | Hessen | ~20K | 0.87× | |
| 14 | Bayern | ~30K | 0.85× | |
| 15 | Hamburg | ~4K | 0.83× | |
| 16 | Baden-Württemberg | ~20K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sarah Drew audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soap opera | Movies & TV | 4.21× | ||
| 02 | Pampers | Kids & Family | 3.30× | ||
| 03 | BUNTE.de | Internet & Social Media | 3.26× | ||
| 04 | Harry Potter | Movies & TV | 3.11× | ||
| 05 | Low-carbohydrate diet | Food & Beverages | 2.98× | ||
| 06 | ProSieben | Movies & TV | 2.85× | ||
| 07 | TV talkshows | Movies & TV | 2.73× | ||
| 08 | TV comedies | Movies & TV | 2.66× | ||
| 09 | Child care | Kids & Family | 2.55× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.35× | ||
| 11 | IKEA | Home & Garden | 2.25× | ||
| 12 | Germany national football team | Sports | 2.24× | ||
| 13 | H&M | Shopping | 1.96× | ||
| 14 | Health care | Business & Career | 1.96× | ||
| 15 | Handbags | Fashion & Accessoires | 1.94× | ||
| 16 | Medicine | Business & Career | 1.82× | ||
| 17 | Coupons | Shopping | 1.76× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.63× | ||
| 19 | Bild | News | 1.55× | ||
| 20 | Edeka | Shopping | 1.50× |
Personality of the Sarah Drew audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.55× | |
| Indulgence | JOY | 1.92× | |
| Creativity | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Pet Ownership | JOY | 0.95× | |
| Individualism | JOY | 1.03× |
Frequently asked questions
How many fans does Sarah Drew have in Germany?
Sarah Drew has an estimated audience of 277,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sarah Drew fans?
100.0% of Sarah Drew fans are female, 0.0% are male, with an average age of 29.0 years.
Which brands do Sarah Drew fans like most?
Sarah Drew fans show strongest brand affinity for Harry Potter (3.11×), IKEA (2.25×), and H&M (1.96×) over the country average.
Where do Sarah Drew fans live in Germany?
Sarah Drew fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Niedersachsen (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do Sarah Drew fans also like?
Beyond Sarah Drew itself, the audience over-indexes on IKEA (2.25×), H&M (1.96×), Soap opera (4.21×), and Bild (1.55×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Sarah Drew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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