True Blood Audience in United States

True Blood logo

True Blood has an estimated audience of 2,808,393 people in United States. 62.1% are female, 37.9% are male, average age 33.0. Top regions: Texas, California, Florida. Top brand affinities: Skins (UK TV series), Teresa Palmer, Dylan O’Brien, Sarah Drew, Awkward (TV series).

The average True Blood fan in United States is 33.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Skins (UK TV series), Teresa Palmer, Dylan O’Brien, with strongest over-indexing on Skins (UK TV series) (17.38× the country average). Demographically, the True Blood audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of True Blood fans

Demographic split for True Blood audience in United States
MetricValue
Female62.1%
Male37.9%
Average age33.0
Estimated audience size2,808,393

Audience persona

The typical True Blood fan in United States is more female, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Skins (UK TV series).

Top regions in United States

Top regions ranked by reach for True Blood in United States
RegionReachAffinity
Texas254,6271.05×
California239,4280.78×
Florida183,6800.97×
New York135,5220.86×
Georgia97,5611.13×
North Carolina96,8271.15×
Ohio93,0771.08×
Pennsylvania92,7130.98×
Illinois88,3180.94×
Michigan75,6451.03×
Tennessee70,4011.25×
Virginia68,1621×
Indiana59,5351.16×
Washington57,5601.02×
New Jersey56,7940.8×
Arizona56,4550.98×
Louisiana54,6761.51×
Missouri53,8281.19×
Alabama51,1331.3×
South Carolina49,9431.18×
Kentucky49,0081.39×
Maryland43,7370.91×
Colorado41,7920.94×
Massachusetts41,5070.75×
Oklahoma41,2891.32×
Wisconsin37,8730.9×
Oregon36,0581.12×
Minnesota33,8380.84×
Arkansas32,3691.4×
Mississippi32,1151.39×
Nevada25,0150.92×
Kansas23,0611.04×
Iowa22,1010.96×
Connecticut21,4550.76×
Utah20,0680.8×
West Virginia16,7631.28×
Idaho12,9770.92×
New Mexico12,6530.9×
Nebraska12,3170.87×
Maine9,8700.98×
New Hampshire9,5220.86×
Hawaii7,9920.66×
Rhode Island7,5110.84×
Montana7,3640.95×
Delaware6,7940.88×
Alaska6,0861.01×
Washington, District of Columbia5,8470.69×
North Dakota5,0290.87×
South Dakota4,9100.76×
Vermont4,0560.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for True Blood audience
BrandAffinityCategory
Skins (UK TV series)17.38×Movies & TV
Teresa Palmer16.36×Movies & TV
Dylan O’Brien7.94×Movies & TV
Sarah Drew23.05×Movies & TV
Awkward (TV series)8.78×Movies & TV
Snapped7.23×Movies & TV
Beauty & the Beast (2012 TV series)12.26×Movies & TV
Shameless (U.S. TV series)7.35×Movies & TV
Eyes Wide Shut9.94×Movies & TV
Dodo (Alice's Adventures in Wonderland)4.59×Literature
Superman1.59×Movies & TV
Evan Peters10.88×Movies & TV
Greek (TV series)15.12×Movies & TV
Harry Potter2.04×Movies & TV
I Know What You Did Last Summer6.34×Movies & TV
Willem Dafoe8.65×Movies & TV
Beetlejuice2.57×Movies & TV
Buffy the Vampire Slayer8.49×Movies & TV
Margaret Qualley4.93×Movies & TV
Once Upon a Time (TV series)7.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by True Blood audience
TraitClusterScore
Luxury OrientationPREMIUM2.99
ExtroversionTHRILL1.7
Risk AppetiteTHRILL1.45
TraditionCONSERVATISM1.32
MindfulnessBALANCE1.25
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for True Blood
CountryShare
United States37.0%
United Kingdom6.2%
Brazil5.6%

See True Blood audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does True Blood have in United States?

True Blood has an estimated audience of 2,808,393 people in United States, concentrated in Texas and California.

What is the gender split and age of True Blood fans?

62.1% of True Blood fans are female, 37.9% are male, with an average age of 33.0 years.

Which brands do True Blood fans like most?

True Blood fans show strongest brand affinity for Skins (UK TV series) (17.38×), Teresa Palmer (16.36×), and Dylan O’Brien (7.94×) over the country average.

Where do True Blood fans live in United States?

True Blood fans in United States are most concentrated in Texas (reach 254,627), California (reach 239,428), and Florida (reach 183,680). These three regions account for the largest share of the active audience.

What other brands do True Blood fans also like?

Beyond True Blood itself, the audience over-indexes on Teresa Palmer (16.36×), Dylan O’Brien (7.94×), Sarah Drew (23.05×), and Awkward (TV series) (8.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for True Blood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.