Rascasse Audience Intelligence

True Blood Audience in United States

A data profile of the people who buy, follow and care about True Blood in United States — modelled from more than twelve digital signal sources. True Blood has an estimated audience of 2,854,615 people in United States.

#163among TV series in United States#511among Movie / TV Show / Series in United States#1449in Movies & TV

The average True Blood fan in United States is 33.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Skins (UK TV series), Teresa Palmer, Dylan O’Brien, with strongest over-indexing on Skins (UK TV series) (17.38× the country average).

Demographically, the True Blood audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical True Blood fan in United States is more female, around 33.0 years old, with strong Individualism tendencies and a notable affinity for Skins (UK TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True Blood profile in United States.

Audience size
2.9M
in United States
Gender
62.1%♀
37.9% male
Age
33.0
average years
Country rank
#10724
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of True Blood viewers

62.1% are female, 37.9% are male, average age 33.0.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for True Blood audience in United States
MetricValue
Female62.1%
Male37.9%
Average age33.0
Estimated audience size2,854,615
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the True Blood audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

37.2%

of the worldwide True Blood audience comes from United States.

Worldwide audience distribution share by country for True Blood
CountryShare
United States37.2%
United Kingdom6.3%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True Blood audience in United States is strongest.

Fig. 05

Top regions by affinity

True Blood fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.47×
02Mississippi~30K1.42×
03Kentucky~50K1.37×
04Arkansas~30K1.37×
05West Virginia~20K1.33×
06Oklahoma~40K1.32×
07Alabama~50K1.29×
08Tennessee~70K1.22×
09Missouri~50K1.17×
10South Carolina~50K1.13×
11Oregon~40K1.11×
12Alaska~7K1.11×
13North Carolina~90K1.10×
14Indiana~60K1.10×
15Georgia~90K1.09×
16Kansas~20K1.04×
17Ohio~90K1.03×
18Michigan~80K1.03×
19Maine~10K1.01×
20Washington~60K1.00×
21Montana~8K1.00×
22Texas~200K0.99×
23Virginia~70K0.97×
24Pennsylvania~90K0.96×
25Arizona~50K0.96×
26Iowa~20K0.96×
27Delaware~7K0.95×
28Idaho~10K0.94×
29Florida~200K0.93×
30New Mexico~10K0.93×
31North Dakota~5K0.93×
32Nevada~30K0.92×
33Maryland~40K0.91×
34Colorado~40K0.91×
35New Hampshire~10K0.90×
36Illinois~80K0.89×
37Wisconsin~40K0.89×
38Vermont~4K0.89×
39Nebraska~10K0.88×
40Rhode Island~8K0.88×
41South Dakota~6K0.88×
42New York~100K0.82×
43Minnesota~30K0.82×
44Utah~20K0.82×
45Connecticut~20K0.78×
46New Jersey~50K0.77×
47California~200K0.76×
48Massachusetts~40K0.76×
49Washington, District of Columbia~6K0.71×
50Hawaii~8K0.68×
Fig. 06

Affinity by region

Affinity by region — True Blood, United States
0.68×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True Blood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True Blood audience
#·InterestCategoryAffinity×
01Sarah DrewMovies & TV23.05×
02Skins (UK TV series)Movies & TV17.38×
03Teresa PalmerMovies & TV16.36×
04Greek (TV series)Movies & TV15.12×
05Beauty & the Beast (2012 TV series)Movies & TV12.26×
06Evan PetersMovies & TV10.88×
07Eyes Wide ShutMovies & TV9.94×
08Supergirl (U.S. TV series)Movies & TV8.78×
09Awkward (TV series)Movies & TV8.78×
10Willem DafoeMovies & TV8.65×
11Buffy the Vampire SlayerMovies & TV8.49×
12Dylan O’BrienMovies & TV7.94×
13Shameless (U.S. TV series)Movies & TV7.35×
14SnappedMovies & TV7.23×
15I Know What You Did Last SummerMovies & TV6.34×
16Jensen AcklesMovies & TV6.22×
17Dodo (Alice's Adventures in Wonderland)Literature4.59×
18Dylan O'BrienMovies & TV4.57×
19Harry PotterMovies & TV2.04×
20SupermanMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True Blood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True Blood audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.29×
ExtroversionTHRILL1.28×
Pet OwnershipJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True Blood audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.84×
Need for SecurityCONSERVATISM0.87×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does True Blood have in United States?

True Blood has an estimated audience of 2,854,615 people in United States, concentrated in Texas and California.

02

What is the gender split and age of True Blood viewers?

62.1% of True Blood fans are female, 37.9% are male, with an average age of 33.0 years.

03

Which brands do True Blood fans like most?

True Blood fans show strongest brand affinity for Skins (UK TV series) (17.38×), Teresa Palmer (16.36×), and Dylan O’Brien (7.94×) over the country average.

04

Where do True Blood fans live in United States?

True Blood fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do True Blood fans also like?

Beyond True Blood itself, the audience over-indexes on Teresa Palmer (16.36×), Dylan O’Brien (7.94×), Sarah Drew (23.05×), and Supergirl (U.S. TV series) (8.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See True Blood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for True Blood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →