Rascasse Audience Intelligence

Dark Shadows (film) Audience in United States

A data profile of the people who buy, follow and care about Dark Shadows (film) in United States — modelled from more than twelve digital signal sources. Dark Shadows (film) has an estimated audience of 902,657 people in United States.

#16among Fantasy in United States#2051among Movie / TV Show / Series in United States#4666in Movies & TV

The average Dark Shadows (film) fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pan's Labyrinth, Jeffrey Dean Morgan, Dracula Untold, with strongest over-indexing on Pan's Labyrinth (139.14× the country average).

Demographically, the Dark Shadows (film) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dark Shadows (film) fan in United States is more female, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Pan's Labyrinth.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dark Shadows (film) profile in United States.

Audience size
903K
in United States
Gender
55.2%♀
44.8% male
Age
44.6
average years
Country rank
#25350
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dark Shadows (film) viewers

55.2% are female, 44.8% are male, average age 44.6.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Dark Shadows (film) audience in United States
MetricValue
Female55.2%
Male44.8%
Average age44.6
Estimated audience size902,657
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Dark Shadows (film) audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3916%
40-4923%
50+35%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Dark Shadows (film) audience comes from United States.

Worldwide audience distribution share by country for Dark Shadows (film)
CountryShare
United States29.0%
France10.5%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dark Shadows (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dark Shadows (film) fans by region: top regions in United States
#RegionReachAffinity×
01Maine~4K1.30×
02West Virginia~6K1.28×
03New Mexico~6K1.24×
04Kentucky~10K1.23×
05Oklahoma~10K1.19×
06Oregon~10K1.16×
07Arkansas~9K1.16×
08Mississippi~9K1.16×
09Alaska~2K1.14×
10Rhode Island~3K1.12×
11Idaho~5K1.10×
12Indiana~20K1.09×
13Montana~3K1.09×
14Alabama~10K1.08×
15Kansas~8K1.08×
16New Hampshire~4K1.08×
17Tennessee~20K1.07×
18Missouri~20K1.07×
19Utah~9K1.05×
20Ohio~30K1.03×
21Pennsylvania~30K1.02×
22Arizona~20K1.01×
23North Dakota~2K1.01×
24Washington~20K0.99×
25Iowa~8K0.99×
26Louisiana~10K0.98×
27Vermont~2K0.98×
28Michigan~20K0.97×
29South Carolina~10K0.97×
30South Dakota~2K0.97×
31Nebraska~5K0.95×
32Delaware~2K0.95×
33Georgia~30K0.94×
34Texas~80K0.93×
35North Carolina~30K0.93×
36Virginia~20K0.93×
37Colorado~10K0.93×
38Nevada~9K0.93×
39Illinois~30K0.90×
40Wisconsin~10K0.90×
41Massachusetts~20K0.87×
42Maryland~10K0.86×
43Minnesota~10K0.86×
44California~90K0.85×
45Connecticut~8K0.85×
46Florida~50K0.82×
47New York~40K0.77×
48New Jersey~20K0.76×
49Hawaii~3K0.72×
50Washington, District of Columbia~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Dark Shadows (film), United States
0.67×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dark Shadows (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dark Shadows (film) audience
#·InterestCategoryAffinity×
01Pan's LabyrinthMovies & TV139.14×
02Jeffrey Dean MorganMovies & TV83.84×
03Dracula UntoldMovies & TV82.66×
04Crimson PeakMovies & TV71.13×
05Sleepy Hollow (TV series)Movies & TV49.53×
06Sam RaimiMovies & TV38.64×
07Grimm (TV series)Movies & TV38.44×
08The Cabin in the WoodsMovies & TV36.54×
09The Conjuring 2Movies & TV28.23×
10The Blair Witch ProjectMovies & TV25.86×
11Jared LetoMovies & TV19.38×
12The PurgeMovies & TV17.66×
13Jennifer's BodyMovies & TV15.80×
14MonstersMovies & TV8.65×
15Anne HathawayMovies & TV6.78×
16BeetlejuiceMovies & TV6.72×
17RedditInternet & Social Media2.61×
18Horror moviesMovies & TV2.56×
19XInternet & Social Media1.76×
20Donald TrumpPolitics & Society1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dark Shadows (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dark Shadows (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.72×
IndividualismJOY1.59×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dark Shadows (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.46×
Design AffinityPREMIUM0.66×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dark Shadows (film) have in United States?

Dark Shadows (film) has an estimated audience of 902,657 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dark Shadows (film) viewers?

55.2% of Dark Shadows (film) fans are female, 44.8% are male, with an average age of 44.6 years.

03

Which brands do Dark Shadows (film) fans like most?

Dark Shadows (film) fans show strongest brand affinity for Pan's Labyrinth (139.14×), Jeffrey Dean Morgan (83.84×), and Dracula Untold (82.66×) over the country average.

04

Where do Dark Shadows (film) fans live in United States?

Dark Shadows (film) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dark Shadows (film) fans also like?

Beyond Dark Shadows (film) itself, the audience over-indexes on Jeffrey Dean Morgan (83.84×), Dracula Untold (82.66×), Crimson Peak (71.13×), and Grimm (TV series) (38.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dark Shadows (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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