Dark Shadows (film) Audience in United States

Dark Shadows (film) logo

Dark Shadows (film) has an estimated audience of 950,111 people in United States. 55.2% are female, 44.8% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Jeffrey Dean Morgan, Dracula Untold, Crimson Peak, Jared Leto, Sam Raimi.

The average Dark Shadows (film) fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeffrey Dean Morgan, Dracula Untold, Crimson Peak, with strongest over-indexing on Jeffrey Dean Morgan (38.71× the country average). Demographically, the Dark Shadows (film) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of Dark Shadows (film) fans

Demographic split for Dark Shadows (film) audience in United States
MetricValue
Female55.2%
Male44.8%
Average age44.6
Estimated audience size950,111

Audience persona

The typical Dark Shadows (film) fan in United States is more female, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Jeffrey Dean Morgan.

Top regions in United States

Top regions ranked by reach for Dark Shadows (film) in United States
RegionReachAffinity
California90,7060.87×
Texas79,1580.97×
Florida54,1180.84×
New York44,2130.83×
Pennsylvania35,2281.1×
Ohio32,4931.11×
Illinois30,0060.95×
Georgia28,8650.99×
North Carolina27,1880.95×
Michigan25,3581.02×
Virginia22,7650.98×
Tennessee21,3371.12×
New Jersey19,9650.83×
Arizona19,7001.02×
Washington19,5271.02×
Indiana19,2331.11×
Massachusetts17,4750.93×
Missouri16,5921.08×
Alabama14,7241.11×
Kentucky14,6891.23×
Maryland14,5000.89×
Colorado14,1220.94×
South Carolina14,0490.98×
Oregon12,9511.19×
Oklahoma12,8291.22×
Wisconsin12,6020.88×
Louisiana12,1440.99×
Minnesota11,8530.87×
Mississippi8,9871.15×
Arkansas8,8171.13×
Utah8,7051.02×
Nevada8,7020.95×
Connecticut8,2530.87×
Kansas7,9901.07×
Iowa7,9141.01×
New Mexico5,6541.19×
West Virginia5,5441.25×
Idaho5,0011.05×
Maine4,6231.36×
Nebraska4,3500.91×
New Hampshire3,9981.07×
Rhode Island3,4691.15×
Hawaii2,6880.66×
Montana2,5190.96×
Delaware2,4300.93×
South Dakota2,0330.93×
Alaska1,9530.96×
North Dakota1,8420.94×
Washington, District of Columbia1,8210.64×
Vermont1,5410.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dark Shadows (film) audience
BrandAffinityCategory
Jeffrey Dean Morgan38.71×Movies & TV
Dracula Untold81.12×Movies & TV
Crimson Peak65.27×Movies & TV
Jared Leto23.24×Movies & TV
Sam Raimi44.74×Movies & TV
Beetlejuice6.35×Movies & TV
Sleepy Hollow (TV series)56.23×Movies & TV
The Conjuring 230.31×Movies & TV
The Blair Witch Project37.23×Movies & TV
Kia Sportage20×Cars & Mobility
Planet Fitness3.5×Sports
The Purge19.25×Movies & TV
Superman2.06×Movies & TV
Grimm (TV series)18.89×Movies & TV
Diaper bag4.87×Kids & Family
Harry Potter2.42×Movies & TV
Honda HR-V17.23×Cars & Mobility
Black Panther (film)8.87×Movies & TV
Monsters8.93×Movies & TV
Pre-school playgroup20×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dark Shadows (film) audience
TraitClusterScore
SpiritualityBALANCE1.51
ExtroversionTHRILL1.49
TraditionCONSERVATISM1.46
MindfulnessBALANCE1.41
IndulgenceJOY1.37
Community OrientationOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Dark Shadows (film)
CountryShare
United States30.5%
France9.7%
Germany7.2%

See Dark Shadows (film) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does Dark Shadows (film) have in United States?

Dark Shadows (film) has an estimated audience of 950,111 people in United States, concentrated in California and Texas.

What is the gender split and age of Dark Shadows (film) fans?

55.2% of Dark Shadows (film) fans are female, 44.8% are male, with an average age of 44.6 years.

Which brands do Dark Shadows (film) fans like most?

Dark Shadows (film) fans show strongest brand affinity for Jeffrey Dean Morgan (38.71×), Dracula Untold (81.12×), and Crimson Peak (65.27×) over the country average.

Where do Dark Shadows (film) fans live in United States?

Dark Shadows (film) fans in United States are most concentrated in California (reach 90,706), Texas (reach 79,158), and Florida (reach 54,118). These three regions account for the largest share of the active audience.

What other brands do Dark Shadows (film) fans also like?

Beyond Dark Shadows (film) itself, the audience over-indexes on Dracula Untold (81.12×), Crimson Peak (65.27×), Jared Leto (23.24×), and Sam Raimi (44.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark Shadows (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.