Rascasse Audience Intelligence

Lights Out (2016 film) Audience in United States

A data profile of the people who buy, follow and care about Lights Out (2016 film) in United States — modelled from more than twelve digital signal sources. Lights Out (2016 film) has an estimated audience of 1,385,185 people in United States.

#19among Horror in United States#1288among Movie / TV Show / Series in United States#3177in Movies & TV

The average Lights Out (2016 film) fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pan's Labyrinth, Jeffrey Dean Morgan, Dracula Untold, with strongest over-indexing on Pan's Labyrinth (184.67× the country average).

Demographically, the Lights Out (2016 film) audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lights Out (2016 film) fan in United States is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Pan's Labyrinth.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lights Out (2016 film) profile in United States.

Audience size
1.4M
in United States
Gender
50.2%♀
49.8% male
Age
42.5
average years
Country rank
#18828
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lights Out (2016 film) viewers

50.2% are female, 49.8% are male, average age 42.5.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Lights Out (2016 film) audience in United States
MetricValue
Female50.2%
Male49.8%
Average age42.5
Estimated audience size1,385,185
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Lights Out (2016 film) audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3914%
40-4921%
50+32%
Fig. 04

Worldwide distribution

51.2%

of the worldwide Lights Out (2016 film) audience comes from United States.

Worldwide audience distribution share by country for Lights Out (2016 film)
CountryShare
United States51.2%
United Kingdom7.9%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lights Out (2016 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lights Out (2016 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K2.28×
02Idaho~10K1.50×
03Alaska~4K1.28×
04Arkansas~10K1.17×
05West Virginia~7K1.17×
06Kentucky~20K1.16×
07Arizona~30K1.15×
08Alabama~20K1.14×
09Missouri~20K1.13×
10Kansas~10K1.11×
11Texas~100K1.10×
12Indiana~30K1.10×
13Mississippi~10K1.09×
14Ohio~40K1.06×
15Louisiana~20K1.06×
16Montana~4K1.06×
17Tennessee~30K1.05×
18Oklahoma~20K1.05×
19Iowa~10K1.05×
20Washington~30K1.01×
21North Carolina~40K1.00×
22Michigan~30K1.00×
23Colorado~20K1.00×
24Nebraska~7K1.00×
25New Mexico~7K1.00×
26Oregon~10K0.97×
27Nevada~10K0.97×
28Georgia~40K0.95×
29Virginia~30K0.95×
30California~100K0.94×
31Illinois~40K0.94×
32Wisconsin~20K0.93×
33Maine~4K0.93×
34Pennsylvania~40K0.92×
35North Dakota~3K0.92×
36New Hampshire~5K0.91×
37Minnesota~20K0.90×
38South Carolina~20K0.89×
39South Dakota~3K0.87×
40Florida~80K0.86×
41Delaware~3K0.85×
42Vermont~2K0.85×
43Hawaii~5K0.79×
44Rhode Island~3K0.79×
45Massachusetts~20K0.78×
46Maryland~20K0.76×
47Connecticut~10K0.74×
48New Jersey~20K0.73×
49New York~50K0.69×
50Washington, District of Columbia~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Lights Out (2016 film), United States
0.64×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lights Out (2016 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lights Out (2016 film) audience
#·InterestCategoryAffinity×
01Pan's LabyrinthMovies & TV184.67×
02Dracula UntoldMovies & TV173.21×
03Crimson PeakMovies & TV151.05×
04Jeffrey Dean MorganMovies & TV109.62×
05The Conjuring 2Movies & TV59.27×
06Sam RaimiMovies & TV57.03×
07The Cabin in the WoodsMovies & TV50.43×
08NephrologyHealth48.02×
09Grimm (TV series)Movies & TV47.89×
10Sleepy Hollow (TV series)Movies & TV31.99×
11The Blair Witch ProjectMovies & TV31.82×
12The PurgeMovies & TV24.36×
13A Beautiful Mind (film)Movies & TV19.20×
14Anya Taylor-JoyMovies & TV18.57×
15Graphic novelLiterature10.04×
16Psychological thrillerLiterature6.44×
17Anne HathawayMovies & TV6.33×
18Millie Bobby BrownMovies & TV5.00×
19Britney SpearsMusic & Radio3.75×
20Burger KingFood & Beverages2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lights Out (2016 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lights Out (2016 film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.82×
PatriotismCONSERVATISM1.48×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lights Out (2016 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
Quality AwarenessPREMIUM0.62×
SustainabilityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lights Out (2016 film) have in United States?

Lights Out (2016 film) has an estimated audience of 1,385,185 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lights Out (2016 film) viewers?

50.2% of Lights Out (2016 film) fans are female, 49.8% are male, with an average age of 42.5 years.

03

Which brands do Lights Out (2016 film) fans like most?

Lights Out (2016 film) fans show strongest brand affinity for Pan's Labyrinth (184.67×), Jeffrey Dean Morgan (109.62×), and Dracula Untold (173.21×) over the country average.

04

Where do Lights Out (2016 film) fans live in United States?

Lights Out (2016 film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lights Out (2016 film) fans also like?

Beyond Lights Out (2016 film) itself, the audience over-indexes on Jeffrey Dean Morgan (109.62×), Dracula Untold (173.21×), Crimson Peak (151.05×), and Sam Raimi (57.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lights Out (2016 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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