Lights Out (2016 film) Audience in United States

Lights Out (2016 film) logo

Lights Out (2016 film) has an estimated audience of 1,335,659 people in United States. 50.2% are female, 49.8% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, Poble Espanyol, Dog breed, Autlán, Elsword.

The average Lights Out (2016 film) fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, Poble Espanyol, Dog breed, with strongest over-indexing on Grace Slick (56.23× the country average). Demographically, the Lights Out (2016 film) audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Lights Out (2016 film) fans

Demographic split for Lights Out (2016 film) audience in United States
MetricValue
Female50.2%
Male49.8%
Average age42.5
Estimated audience size1,335,659

Audience persona

The typical Lights Out (2016 film) fan in United States is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for Lights Out (2016 film) in United States
RegionReachAffinity
California142,2330.97×
Texas129,4071.13×
Florida78,5250.87×
New York57,9060.78×
Illinois43,7530.98×
Ohio43,2281.05×
Pennsylvania41,2040.92×
Georgia40,3720.98×
North Carolina39,8710.99×
Michigan34,8601×
Arizona32,0941.18×
Virginia31,0120.95×
Tennessee28,3871.06×
Utah27,0392.26×
Washington26,9531.01×
Indiana26,5421.09×
New Jersey25,8810.76×
Missouri24,4261.13×
Colorado21,1271×
Alabama20,9611.12×
Massachusetts20,9070.79×
South Carolina19,2710.96×
Kentucky18,9211.13×
Wisconsin18,6520.93×
Maryland18,6200.81×
Louisiana17,8281.04×
Minnesota17,3690.91×
Oklahoma16,9601.14×
Oregon15,1060.99×
Arkansas12,3061.12×
Nevada12,1940.94×
Mississippi11,8051.07×
Kansas11,7121.11×
Iowa11,4341.04×
Idaho10,6251.59×
Connecticut10,4670.78×
Nebraska7,0511.05×
West Virginia6,8671.1×
New Mexico6,3820.95×
New Hampshire4,5800.87×
Maine4,2550.89×
Hawaii4,1830.73×
Montana3,7511.01×
Alaska3,3701.18×
Rhode Island3,2160.76×
Delaware2,8730.78×
South Dakota2,6700.86×
North Dakota2,5000.91×
Washington, District of Columbia2,4830.62×
Wyoming1,9410.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lights Out (2016 film) audience
BrandAffinityCategory
Grace Slick56.23×Music & Radio
Poble Espanyol108.52×Travel & Leisure
Dog breed2.09×Pets & Animals
Autlán36.92×Travel & Leisure
Elsword20×Games
Home construction1.5×Home & Garden
Grinch3.92×Movies & TV
Google Photos2.14×Technology & Electronics
Home staging4.44×Home & Garden
Racing2.01×Cars & Mobility
Goop3.43×Internet & Social Media
Saving1.81×Business & Career
Cam Ward2.34×Sports
Kansas1.54×Travel & Leisure
Vocal harmony2.69×Music & Radio
Wok3.87×Food & Beverages
Mortgage insurance2.52×Business & Career
edureka19.81×Business & Career
Personalised Gifts2.37×Home & Garden
Endless Space12.42×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lights Out (2016 film) audience
TraitClusterScore
TraditionCONSERVATISM1.75
ExtroversionTHRILL1.63
Risk AppetiteTHRILL1.46
LGBTQ+ IdentityOPEN1.44
Social Media UsageJOY1.35
IndividualismJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Lights Out (2016 film)
CountryShare
United States52.4%
United Kingdom7.4%
Germany5.6%

See Lights Out (2016 film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Lights Out (2016 film) have in United States?

Lights Out (2016 film) has an estimated audience of 1,335,659 people in United States, concentrated in California and Texas.

What is the gender split and age of Lights Out (2016 film) fans?

50.2% of Lights Out (2016 film) fans are female, 49.8% are male, with an average age of 42.5 years.

Which brands do Lights Out (2016 film) fans like most?

Lights Out (2016 film) fans show strongest brand affinity for Grace Slick (56.23×), Poble Espanyol (108.52×), and Dog breed (2.09×) over the country average.

Where do Lights Out (2016 film) fans live in United States?

Lights Out (2016 film) fans in United States are most concentrated in California (reach 142,233), Texas (reach 129,407), and Florida (reach 78,525). These three regions account for the largest share of the active audience.

What other brands do Lights Out (2016 film) fans also like?

Beyond Lights Out (2016 film) itself, the audience over-indexes on Poble Espanyol (108.52×), Dog breed (2.09×), Autlán (36.92×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lights Out (2016 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.