Multiple birth Audience in United States

Multiple birth has an estimated audience of 5,852,807 people in United States. 89.6% are female, 10.4% are male, average age 41.5. Top regions: Texas, California, New York. Top brand affinities: Capital One, Google Maps, Billy Bob Thornton, Khan Academy, Albert Einstein.

The average Multiple birth fan in United States is 41.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Capital One, Google Maps, Billy Bob Thornton, with strongest over-indexing on Capital One (12.78× the country average). Demographically, the Multiple birth audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Multiple birth fans

Demographic split for Multiple birth audience in United States
MetricValue
Female89.6%
Male10.4%
Average age41.5
Estimated audience size5,852,807

Audience persona

The typical Multiple birth fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Multiple birth in United States
RegionReachAffinity
Texas319,6980.64×
California316,0060.49×
New York173,5900.53×
Florida171,8590.43×
Georgia130,3520.72×
North Carolina118,0070.67×
Pennsylvania109,0450.55×
Illinois104,6560.54×
Virginia90,1000.63×
New Jersey84,5970.57×
Tennessee77,5230.66×
Ohio74,7910.41×
Kentucky74,3681.01×
Louisiana67,2460.89×
Massachusetts63,1490.55×
Michigan61,1580.4×
Indiana57,6870.54×
Missouri55,8680.59×
Wisconsin55,5430.63×
Arizona53,4890.45×
Alabama53,2060.65×
Minnesota49,6250.59×
Oklahoma49,2820.76×
Washington47,9460.41×
Colorado47,8120.52×
Maryland46,0350.46×
Mississippi45,3790.94×
South Carolina41,4450.47×
Iowa41,0620.85×
Arkansas40,3140.84×
Nevada39,9610.71×
West Virginia37,4621.37×
Alaska37,3852.99×
Kansas34,6030.75×
Idaho34,5951.18×
Oregon34,5200.51×
Hawaii33,0471.31×
Connecticut32,6950.56×
Montana32,5902.01×
Maine32,2711.54×
South Dakota32,1672.38×
Utah31,8630.61×
North Dakota31,3202.6×
New Hampshire30,8681.34×
Wyoming30,3053.49×
Nebraska30,2261.03×
New Mexico30,0681.02×
Rhode Island29,8061.6×
Vermont29,3162.85×
Delaware26,6921.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multiple birth audience
BrandAffinityCategory
Capital One12.78×Business & Career
Google Maps11.42×Internet & Social Media
Billy Bob Thornton21.28×Movies & TV
Khan Academy19.3×Business & Career
Albert Einstein30.03×Technology & Electronics
Indeed.com8.63×Business & Career
Demi Moore18.08×Movies & TV
Circle K12.09×Shopping
Kendra Scott17.36×Fashion & Accessoires
Diane Keaton10.08×Movies & TV
Patrick Swayze20×Movies & TV
AccuWeather10.22×Home & Garden
Google News9.35×News
Dakota Johnson15.22×Movies & TV
Catherine Zeta-Jones17.87×Movies & TV
Blake Lively15.03×Movies & TV
DeviantArt10.86×Internet & Social Media
Wattpad16.87×Internet & Social Media
This Is Us (TV series)21.71×Movies & TV
Charlie Hunnam15.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multiple birth audience
TraitClusterScore
Risk AppetiteTHRILL1.5
Luxury OrientationPREMIUM1.37
CreativityOPEN1.18
Family OrientationCONSERVATISM1.18
Price SensitivityPREMIUM1.08
Quality AwarenessPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Multiple birth
CountryShare
United States19.2%
Indonesia5.7%
Brazil5.3%

See Multiple birth audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Multiple birth have in United States?

Multiple birth has an estimated audience of 5,852,807 people in United States, concentrated in Texas and California.

What is the gender split and age of Multiple birth fans?

89.6% of Multiple birth fans are female, 10.4% are male, with an average age of 41.5 years.

Which brands do Multiple birth fans like most?

Multiple birth fans show strongest brand affinity for Capital One (12.78×), Google Maps (11.42×), and Billy Bob Thornton (21.28×) over the country average.

Where do Multiple birth fans live in United States?

Multiple birth fans in United States are most concentrated in Texas (reach 319,698), California (reach 316,006), and New York (reach 173,590). These three regions account for the largest share of the active audience.

What other brands do Multiple birth fans also like?

Beyond Multiple birth itself, the audience over-indexes on Google Maps (11.42×), Billy Bob Thornton (21.28×), Khan Academy (19.3×), and Albert Einstein (30.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiple birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.