Rascasse Audience Intelligence

Multiple birth Audience in United States

A data profile of the people who buy, follow and care about Multiple birth in United States — modelled from more than twelve digital signal sources. Multiple birth has an estimated audience of 5,852,807 people in United States.

#3401among Topic in United States#173in Kids & Family

The average Multiple birth fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Cougar, Armageddon (1998 film), with strongest over-indexing on Scooby-Doo (5.89× the country average).

Demographically, the Multiple birth audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Multiple birth fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multiple birth profile in United States.

Audience size
5.9M
in United States
Gender
89.6%♀
10.4% male
Age
41.5
average years
Country rank
#5825
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multiple birth fans

89.6% are female, 10.4% are male, average age 41.5.

Fig. 02

Gender split

89.6%
Female
10.4%
Male
Demographic split for Multiple birth audience in United States
MetricValue
Female89.6%
Male10.4%
Average age41.5
Estimated audience size5,852,807
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Multiple birth audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3917%
40-4920%
50+28%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Multiple birth audience comes from United States.

Worldwide audience distribution share by country for Multiple birth
CountryShare
United States19.2%
Indonesia5.7%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multiple birth audience in United States is strongest.

Fig. 05

Top regions by affinity

Multiple birth fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K1.30×
02Alaska~20K1.25×
03Vermont~10K1.25×
04North Carolina~200K1.23×
05South Dakota~20K1.22×
06Maine~20K1.19×
07Montana~20K1.18×
08Rhode Island~20K1.13×
09Delaware~20K1.12×
10West Virginia~30K1.11×
11Idaho~30K1.07×
12Hawaii~30K1.07×
13New Hampshire~20K1.06×
14Nebraska~30K1.04×
15Washington, District of Columbia~20K1.04×
16New Mexico~30K1.03×
17Mississippi~50K1.01×
18Arkansas~50K0.99×
19Louisiana~70K0.98×
20Indiana~100K0.97×
21Kentucky~70K0.97×
22Iowa~50K0.97×
23Kansas~40K0.97×
24Oklahoma~60K0.95×
25Nevada~50K0.93×
26Utah~50K0.93×
27Connecticut~50K0.92×
28Alabama~70K0.91×
29South Carolina~80K0.90×
30Oregon~60K0.90×
31Missouri~80K0.89×
32Wisconsin~80K0.89×
33Georgia~200K0.88×
34Tennessee~100K0.88×
35Minnesota~70K0.88×
36Maryland~90K0.87×
37Colorado~80K0.86×
38Arizona~100K0.85×
39Massachusetts~100K0.84×
40Michigan~100K0.83×
41Virginia~100K0.83×
42Washington~100K0.83×
43New Jersey~100K0.82×
44Ohio~100K0.80×
45Pennsylvania~200K0.79×
46Illinois~200K0.79×
47New York~200K0.73×
48Texas~400K0.71×
49Florida~300K0.69×
50California~400K0.62×
Fig. 06

Affinity by region

Affinity by region — Multiple birth, United States
0.62×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multiple birth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multiple birth audience
#·InterestCategoryAffinity×
01CougarKids & Family15.75×
02Armageddon (1998 film)Movies & TV15.75×
03Pep GuardiolaSports15.75×
04Kevin De BruyneSports15.75×
05Chevy TrucksCars & Mobility13.89×
06Zinedine ZidaneSports13.59×
07Gerber BabyKids & Family13.37×
08SnappedMovies & TV6.48×
09Scooby-DooMovies & TV5.89×
10Bath and BodyworksShopping3.68×
11Robert RedfordMovies & TV3.48×
12Denver NuggetsSports3.13×
13NostalgiaHome & Garden2.66×
14Nordstrom rackFashion & Accessoires2.55×
15GeneticsKids & Family2.40×
16RedditInternet & Social Media2.13×
17SubwayFood & Beverages2.13×
18Pizza HutFood & Beverages2.09×
19McDonald'sFood & Beverages1.98×
20PinterestInternet & Social Media1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multiple birth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multiple birth audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Family OrientationCONSERVATISM1.46×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multiple birth audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Risk AppetiteTHRILL0.82×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multiple birth have in United States?

Multiple birth has an estimated audience of 5,852,807 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Multiple birth fans?

89.6% of Multiple birth fans are female, 10.4% are male, with an average age of 41.5 years.

03

Which brands do Multiple birth fans like most?

Multiple birth fans show strongest brand affinity for Scooby-Doo (5.89×), Cougar (15.75×), and Armageddon (1998 film) (15.75×) over the country average.

04

Where do Multiple birth fans live in United States?

Multiple birth fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Multiple birth fans also like?

Beyond Multiple birth itself, the audience over-indexes on Cougar (15.75×), Armageddon (1998 film) (15.75×), Gerber Baby (13.37×), and Chevy Trucks (13.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Multiple birth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiple birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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