Multiple birth Audience in Germany
Multiple birth has an estimated audience of 584,550 people in Germany. 85.7% are female, 14.3% are male, average age 37.7. Top regions: Baden-Württemberg, Mecklenburg-Vorpommern, Nordrhein-Westfalen. Top brand affinities: Enzkreis, Rossmann, Saving, Home Office, Solo climbing.
The average Multiple birth fan in Germany is 37.7 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Mecklenburg-Vorpommern, Nordrhein-Westfalen. Top brand affinities include Enzkreis, Rossmann, Saving, with strongest over-indexing on Enzkreis (35.78× the country average). Demographically, the Multiple birth audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Multiple birth fans
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 37.7 |
| Estimated audience size | 584,550 |
Audience persona
The typical Multiple birth fan in Germany is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 73,002 | 0.92× |
| Mecklenburg-Vorpommern | 51,064 | 4.58× |
| Nordrhein-Westfalen | 45,455 | 0.36× |
| Niedersachsen | 42,266 | 0.74× |
| Bayern | 41,392 | 0.44× |
| Sachsen | 39,862 | 1.39× |
| Brandenburg | 28,685 | 1.58× |
| Berlin | 20,598 | 0.79× |
| Schleswig-Holstein | 20,164 | 0.96× |
| Hessen | 17,868 | 0.4× |
| Rheinland-Pfalz | 15,004 | 0.51× |
| Hamburg | 13,989 | 1.06× |
| Thüringen | 11,080 | 0.74× |
| Sachsen-Anhalt | 9,510 | 0.63× |
| Saarland | 2,990 | 0.42× |
| Bremen | 2,434 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 35.78× | Travel & Leisure |
| Rossmann | 2.5× | Shopping |
| Saving | 3.38× | Business & Career |
| Home Office | 2.8× | Business & Career |
| Solo climbing | 5.8× | Sports |
| Scots Guards | 63.48× | Politics & Society |
| Ipekyol | 4.93× | Shopping |
| Mothercare | 2.2× | Kids & Family |
| Time (magazine) | 1.99× | News |
| Golem | 2.78× | Technology & Electronics |
| Yves Klein | 6.03× | Fashion & Accessoires |
| Motion Picture Association of America | 6.64× | Movies & TV |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Bank account | 2.22× | Business & Career |
| Fairy godmother | 14.14× | Literature |
| Sixx | 2.01× | Movies & TV |
| Este, Veneto | 1.53× | Travel & Leisure |
| Percussion ensemble | 10.61× | Music & Radio |
| Emil Nolde | 2.84× | Arts & Culture |
| Isola 2000 | 10.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.84 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Creativity | OPEN | 1.56 |
| Pet Ownership | JOY | 1.5 |
| Convenience Orientation | PREMIUM | 1.49 |
| Individualism | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Indonesia | 5.7% |
| Brazil | 5.3% |
See Multiple birth audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Multiple birth have in Germany?
Multiple birth has an estimated audience of 584,550 people in Germany, concentrated in Baden-Württemberg and Mecklenburg-Vorpommern.
What is the gender split and age of Multiple birth fans?
85.7% of Multiple birth fans are female, 14.3% are male, with an average age of 37.7 years.
Which brands do Multiple birth fans like most?
Multiple birth fans show strongest brand affinity for Enzkreis (35.78×), Rossmann (2.5×), and Saving (3.38×) over the country average.
Where do Multiple birth fans live in Germany?
Multiple birth fans in Germany are most concentrated in Baden-Württemberg (reach 73,002), Mecklenburg-Vorpommern (reach 51,064), and Nordrhein-Westfalen (reach 45,455). These three regions account for the largest share of the active audience.
What other brands do Multiple birth fans also like?
Beyond Multiple birth itself, the audience over-indexes on Rossmann (2.5×), Saving (3.38×), Home Office (2.8×), and Solo climbing (5.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Multiple birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.