A data profile of the people who buy, follow and care about Lacoste in Spain — modelled from more than twelve digital signal sources. Lacoste has an estimated audience of 3,020,117 people in Spain.
The average Lacoste fan in Spain is 43.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include COS, FIFA World Cup, Champion, with strongest over-indexing on COS (6.44× the country average).
Demographically, the Lacoste audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Lacoste fan in Spain is more female, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for COS.
The key figures that characterise the Lacoste profile in Spain.
64.0% are female, 36.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.3 |
| Estimated audience size | 3,020,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Lacoste audience comes from Spain.
| Country | Share |
|---|---|
| United States | 9.1% |
| France | 8.5% |
| Brazil | 6.0% |
Where the Lacoste audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.24× | |
| 02 | Community of Madrid | ~600K | 1.23× | |
| 03 | Catalonia | ~700K | 1.21× | |
| 04 | Extremadura | ~80K | 1.21× | |
| 05 | Comunidad Valenciana | ~400K | 1.19× | |
| 06 | Andalusia | ~700K | 1.16× | |
| 07 | Castilla-La Mancha | ~100K | 1.15× | |
| 08 | Basque Autonomous Country | ~100K | 1.13× | |
| 09 | Galicia | ~100K | 0.92× | |
| 10 | Region of Murcia | ~100K | 0.92× | |
| 11 | Canary Islands | ~100K | 0.91× | |
| 12 | Castile and León | ~100K | 0.90× | |
| 13 | La Rioja | ~20K | 0.83× | |
| 14 | Principality of Asturias | ~60K | 0.82× | |
| 15 | Cantabria | ~30K | 0.79× | |
| 16 | Aragon | ~60K | 0.78× | |
| 17 | Navarre | ~30K | 0.70× |
The strongest cross-interests of the Lacoste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Champion | Sports | 7.33× | ||
| 02 | Manolo Blahnik | Fashion & Accessoires | 6.71× | ||
| 03 | COS | Shopping | 6.44× | ||
| 04 | Lay's | Food & Beverages | 6.24× | ||
| 05 | Potato chip | Food & Beverages | 5.82× | ||
| 06 | Puma | Fashion & Accessoires | 3.45× | ||
| 07 | Converse | Fashion & Accessoires | 3.16× | ||
| 08 | Calvin Klein | Fashion & Accessoires | 2.98× | ||
| 09 | Jeans | Fashion & Accessoires | 2.71× | ||
| 10 | Sneakers (footwear) | Fashion & Accessoires | 2.61× | ||
| 11 | Nike | Fashion & Accessoires | 2.26× | ||
| 12 | Bershka | Shopping | 2.24× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 2.20× | ||
| 14 | Streetwear | Fashion & Accessoires | 2.09× | ||
| 15 | Haute couture | Fashion & Accessoires | 1.86× | ||
| 16 | H&M | Shopping | 1.83× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.80× | ||
| 18 | FIFA World Cup | Sports | 1.72× | ||
| 19 | El País (Uruguay) | News | 1.69× | ||
| 20 | TikTok | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.64× | |
| Risk Appetite | THRILL | 1.11× | |
| Luxury Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Convenience Orientation | PREMIUM | 0.58× | |
| Patriotism | CONSERVATISM | 0.61× |
Lacoste's target market in Spain covers an estimated 3,020,117 people, concentrated in Andalusia and Catalonia.
64.0% of the Lacoste audience are female, 36.0% are male, with an average age of 43.3 years.
Lacoste fans show strongest brand affinity for COS (6.44×), FIFA World Cup (1.72×), and Champion (7.33×) over the country average.
Lacoste fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Lacoste itself, the audience over-indexes on FIFA World Cup (1.72×), Champion (7.33×), Sneakers (footwear) (2.61×), and Jeans (2.71×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Lacoste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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