A data profile of the people who buy, follow and care about Lacoste in Brazil — modelled from more than twelve digital signal sources. Lacoste has an estimated audience of 3,448,514 people in Brazil.
The average Lacoste fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include João Fonseca, Shoes, Luxury goods, with strongest over-indexing on João Fonseca (1.6× the country average).
Demographically, the Lacoste audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Lacoste fan in Brazil is more female, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for João Fonseca.
The key figures that characterise the Lacoste profile in Brazil.
58.5% are female, 41.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.8 |
| Estimated audience size | 3,448,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Lacoste audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 9.1% |
| France | 8.5% |
| Brazil | 6.0% |
Where the Lacoste audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2M | 2.07× | |
| 02 | Federal District | ~90K | 1.57× | |
| 03 | Minas Gerais | ~500K | 1.51× | |
| 04 | Bahia | ~300K | 1.43× | |
| 05 | Espírito Santo | ~100K | 1.30× | |
| 06 | Pernambuco | ~200K | 1.29× | |
| 07 | Rio de Janeiro | ~400K | 1.26× | |
| 08 | Paraná | ~300K | 1.24× | |
| 09 | Santa Catarina | ~200K | 1.16× | |
| 10 | Goiás | ~100K | 1.12× | |
| 11 | Sergipe | ~40K | 1.12× | |
| 12 | Paraíba | ~70K | 1.05× | |
| 13 | Rio Grande do Sul | ~200K | 1.03× | |
| 14 | Rio Grande do Norte | ~50K | 0.93× | |
| 15 | Alagoas | ~50K | 0.90× | |
| 16 | Mato Grosso | ~50K | 0.83× | |
| 17 | Mato Grosso do Sul | ~40K | 0.79× | |
| 18 | Amapá | ~10K | 0.78× | |
| 19 | Pará | ~80K | 0.74× | |
| 20 | Amazonas | ~40K | 0.74× | |
| 21 | Ceará | ~100K | 0.72× | |
| 22 | Piauí | ~30K | 0.71× | |
| 23 | Rondônia | ~20K | 0.70× | |
| 24 | Tocantins | ~20K | 0.68× | |
| 25 | Acre | ~8K | 0.62× | |
| 26 | Roraima | ~6K | 0.62× | |
| 27 | Maranhão | ~50K | 0.61× |
The strongest cross-interests of the Lacoste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hugo Boss | Fashion & Accessoires | 5.22× | ||
| 02 | Ralph Lauren | Fashion & Accessoires | 4.69× | ||
| 03 | Tommy Hilfiger | Fashion & Accessoires | 4.47× | ||
| 04 | Calvin Klein | Fashion & Accessoires | 3.80× | ||
| 05 | Business class | Travel & Leisure | 2.75× | ||
| 06 | Costume jewelry | Fashion & Accessoires | 2.30× | ||
| 07 | Gift | Shopping | 2.21× | ||
| 08 | Vivara | Pets & Animals | 2.09× | ||
| 09 | Shorts | Fashion & Accessoires | 2.07× | ||
| 10 | Undergarment | Fashion & Accessoires | 1.98× | ||
| 11 | Drop shipping | Shopping | 1.93× | ||
| 12 | Arezzo | Travel & Leisure | 1.85× | ||
| 13 | Footwear | Fashion & Accessoires | 1.80× | ||
| 14 | Luxury goods | Fashion & Accessoires | 1.73× | ||
| 15 | Shoes | Fashion & Accessoires | 1.65× | ||
| 16 | Wholesale | Fashion & Accessoires | 1.64× | ||
| 17 | Jewelry | Fashion & Accessoires | 1.61× | ||
| 18 | Trousers | Fashion & Accessoires | 1.61× | ||
| 19 | João Fonseca | Sports | 1.60× | ||
| 20 | Shopping malls | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.85× | |
| Quality Awareness | PREMIUM | 1.70× | |
| Price Sensitivity | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Tradition | CONSERVATISM | 0.89× | |
| Patriotism | CONSERVATISM | 0.93× |
Lacoste's target market in Brazil covers an estimated 3,448,514 people, concentrated in São Paulo and Minas Gerais.
58.5% of the Lacoste audience are female, 41.5% are male, with an average age of 39.8 years.
Lacoste fans show strongest brand affinity for João Fonseca (1.6×), Shoes (1.65×), and Luxury goods (1.73×) over the country average.
Lacoste fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Lacoste itself, the audience over-indexes on Shoes (1.65×), Luxury goods (1.73×), Footwear (1.8×), and Drop shipping (1.93×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lacoste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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