Chrome Hears Audience in Germany
Chrome Hears has an estimated audience of 681,226 people in Germany. 62.2% are female, 37.8% are male, average age 35.8. Top brand affinities: Hermès, Gina Tricot, Farfetch, Ariana Grande, Louis Vuitton.
Top brand affinities include Hermès, Gina Tricot, Farfetch, with strongest over-indexing on Hermès (3.44× the country average). Demographically, the Chrome Hears audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Business & Career · Type: Brand · Subtype: Luxury fashion
Demographics of Chrome Hears fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 35.8 |
| Estimated audience size | 681,226 |
Audience persona
The typical Chrome Hears fan in Germany is more female, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Hermès.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 3.44× | Fashion & Accessoires |
| Gina Tricot | 6.78× | Fashion & Accessoires |
| Farfetch | 11.66× | Shopping |
| Ariana Grande | 5.24× | Music & Radio |
| Louis Vuitton | 3.41× | Fashion & Accessoires |
| Breuninger | 2.85× | Fashion & Accessoires |
| Gucci | 3.85× | Fashion & Accessoires |
| Maison Margiela | 7.75× | Fashion & Accessoires |
| paul smith | 10.59× | Fashion & Accessoires |
| Spiegel Online | 1.65× | News |
| Flowering plant | 3.46× | Home & Garden |
| Balmain | 7.06× | Fashion & Accessoires |
| Balenciaga | 3.91× | Fashion & Accessoires |
| H&M | 1.65× | Shopping |
| Tom Tailor | 3.92× | Fashion & Accessoires |
| Mytheresa.com | 6.07× | Shopping |
| Prada | 3.48× | Fashion & Accessoires |
| House music | 1.89× | Music & Radio |
| Airbnb | 1.59× | Travel & Leisure |
| Gala | 1.54× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.49 |
| Indulgence | JOY | 1.42 |
| Sustainability | BALANCE | 1.32 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.9% |
| Japan | 10.9% |
| United Kingdom | 5.4% |
See Chrome Hears audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chrome Hears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.