Jacquemus Audience in Germany
Jacquemus has an estimated audience of 524,973 people in Germany. 59.6% are female, 40.4% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Farfetch, Mytheresa.com, Business class, Monty Python's Life of Brian, Hermès.
The average Jacquemus fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Farfetch, Mytheresa.com, Business class, with strongest over-indexing on Farfetch (24.54× the country average). Demographically, the Jacquemus audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Jacquemus fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 35.6 |
| Estimated audience size | 524,973 |
Audience persona
The typical Jacquemus fan in Germany is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Farfetch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,708 | 1.12× |
| Bayern | 108,211 | 1.28× |
| Baden-Württemberg | 88,627 | 1.24× |
| Hessen | 61,413 | 1.54× |
| Berlin | 47,033 | 2× |
| Niedersachsen | 45,518 | 0.89× |
| Rheinland-Pfalz | 24,840 | 0.94× |
| Hamburg | 23,214 | 1.96× |
| Schleswig-Holstein | 16,481 | 0.87× |
| Sachsen | 14,216 | 0.55× |
| Brandenburg | 10,028 | 0.62× |
| Sachsen-Anhalt | 5,955 | 0.44× |
| Saarland | 5,672 | 0.88× |
| Thüringen | 5,502 | 0.41× |
| Bremen | 4,354 | 0.97× |
| Mecklenburg-Vorpommern | 2,867 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Farfetch | 24.54× | Shopping |
| Mytheresa.com | 13.6× | Shopping |
| Business class | 6.47× | Travel & Leisure |
| Monty Python's Life of Brian | 17.45× | Movies & TV |
| Hermès | 3.18× | Fashion & Accessoires |
| Breuninger | 3.46× | Fashion & Accessoires |
| Balmain | 9.91× | Fashion & Accessoires |
| TikTok | 1.83× | Internet & Social Media |
| Standup paddleboarding | 6.07× | Sports |
| Gina Tricot | 5.16× | Fashion & Accessoires |
| Net-a-Porter | 6.22× | Shopping |
| Spiegel Online | 1.67× | News |
| Louis Vuitton | 2.65× | Fashion & Accessoires |
| Luxury Watches | 5.02× | Fashion & Accessoires |
| H&M | 1.69× | Shopping |
| Designer clothing | 3.08× | Fashion & Accessoires |
| Livemusic | 2.35× | Music & Radio |
| First class travel | 3.24× | Travel & Leisure |
| Airbnb | 1.73× | Travel & Leisure |
| Pandora | 3.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.63 |
| Luxury Orientation | PREMIUM | 2.23 |
| Design Affinity | PREMIUM | 1.67 |
| Indulgence | JOY | 1.36 |
| Sustainability | BALANCE | 1.35 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 16.9% |
| Italy | 14.5% |
| United States | 9.3% |
See Jacquemus audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Jacquemus have in Germany?
Jacquemus has an estimated audience of 524,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jacquemus fans?
59.6% of Jacquemus fans are female, 40.4% are male, with an average age of 35.6 years.
Which brands do Jacquemus fans like most?
Jacquemus fans show strongest brand affinity for Farfetch (24.54×), Mytheresa.com (13.6×), and Business class (6.47×) over the country average.
Where do Jacquemus fans live in Germany?
Jacquemus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,708), Bayern (reach 108,211), and Baden-Württemberg (reach 88,627). These three regions account for the largest share of the active audience.
What other brands do Jacquemus fans also like?
Beyond Jacquemus itself, the audience over-indexes on Mytheresa.com (13.6×), Business class (6.47×), Monty Python's Life of Brian (17.45×), and Hermès (3.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jacquemus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.