Jacquemus Audience in Germany
Jacquemus has an estimated audience of 524,973 people in Germany. 59.6% are female, 40.4% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Gil Ofarim, Japanese New Year, Stradivarius, Progressive rock.
The average Jacquemus fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Gil Ofarim, Japanese New Year, with strongest over-indexing on CAC 40 (2.47× the country average). Demographically, the Jacquemus audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Jacquemus fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 35.6 |
| Estimated audience size | 524,973 |
Audience persona
The typical Jacquemus fan in Germany is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,708 | 1.12× |
| Bayern | 108,211 | 1.28× |
| Baden-Württemberg | 88,627 | 1.24× |
| Hessen | 61,413 | 1.54× |
| Berlin | 47,033 | 2× |
| Niedersachsen | 45,518 | 0.89× |
| Rheinland-Pfalz | 24,840 | 0.94× |
| Hamburg | 23,214 | 1.96× |
| Schleswig-Holstein | 16,481 | 0.87× |
| Sachsen | 14,216 | 0.55× |
| Brandenburg | 10,028 | 0.62× |
| Sachsen-Anhalt | 5,955 | 0.44× |
| Saarland | 5,672 | 0.88× |
| Thüringen | 5,502 | 0.41× |
| Bremen | 4,354 | 0.97× |
| Mecklenburg-Vorpommern | 2,867 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.47× | Business & Career |
| Gil Ofarim | 1.57× | Music & Radio |
| Japanese New Year | 10.06× | Travel & Leisure |
| Stradivarius | 1.58× | Shopping |
| Progressive rock | 1.5× | Music & Radio |
| Jersey (fabric) | 4.89× | Fashion & Accessoires |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Handmade Gifts | 1.52× | Kids & Family |
| Emirdağ | 7.92× | Travel & Leisure |
| Henley shirt | 3.73× | Fashion & Accessoires |
| Home Delivery | 1.69× | Food & Beverages |
| Business English | 1.6× | Business & Career |
| Cachorro | 2.04× | Pets & Animals |
| Bank account | 1.63× | Business & Career |
| Buddy – The Buddy Holly Story | 2.67× | Music & Radio |
| The Hunt (2012 film) | 2.37× | Movies & TV |
| Ivy Lab | 7.47× | |
| The Hurricane (1999 film) | 6.44× | Movies & TV |
| Jason Clarke (actor) | 2.22× | Movies & TV |
| Ludo (board game) | 3.53× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.63 |
| Luxury Orientation | PREMIUM | 2.23 |
| Design Affinity | PREMIUM | 1.67 |
| Indulgence | JOY | 1.36 |
| Sustainability | BALANCE | 1.35 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 16.9% |
| Italy | 14.5% |
| United States | 9.3% |
See Jacquemus audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Jacquemus have in Germany?
Jacquemus has an estimated audience of 524,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jacquemus fans?
59.6% of Jacquemus fans are female, 40.4% are male, with an average age of 35.6 years.
Which brands do Jacquemus fans like most?
Jacquemus fans show strongest brand affinity for CAC 40 (2.47×), Gil Ofarim (1.57×), and Japanese New Year (10.06×) over the country average.
Where do Jacquemus fans live in Germany?
Jacquemus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,708), Bayern (reach 108,211), and Baden-Württemberg (reach 88,627). These three regions account for the largest share of the active audience.
What other brands do Jacquemus fans also like?
Beyond Jacquemus itself, the audience over-indexes on Gil Ofarim (1.57×), Japanese New Year (10.06×), Stradivarius (1.58×), and Progressive rock (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jacquemus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.