Rascasse Audience Intelligence

Jacquemus Target Market in Germany

A data profile of the people who buy, follow and care about Jacquemus in Germany — modelled from more than twelve digital signal sources. Jacquemus has an estimated audience of 440,862 people in Germany.

#1676among Brand in Germany#618in Fashion & Accessoires

The average Jacquemus fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Farfetch, Monty Python's Life of Brian, Mytheresa.com, with strongest over-indexing on Farfetch (36.6× the country average).

Demographically, the Jacquemus audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jacquemus fan in Germany is more female, around 33.1 years old, with strong Quality Awareness tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jacquemus profile in Germany.

Audience size
441K
in Germany
Gender
63.5%♀
36.5% male
Age
33.1
average years
Country rank
#12962
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jacquemus

63.5% are female, 36.5% are male, average age 33.1.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Jacquemus audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age33.1
Estimated audience size440,862
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Jacquemus audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3920%
40-4918%
50+5%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Jacquemus audience comes from Germany.

Worldwide audience distribution share by country for Jacquemus
CountryShare
France15.7%
Italy14.0%
United States9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jacquemus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jacquemus customers by region in Germany
#RegionReachAffinity×
01Berlin~40K1.91×
02Hamburg~20K1.89×
03Hessen~50K1.50×
04Bayern~90K1.25×
05Baden-Württemberg~80K1.25×
06Nordrhein-Westfalen~100K1.11×
07Bremen~4K1.04×
08Rheinland-Pfalz~20K0.93×
09Saarland~5K0.93×
10Niedersachsen~40K0.87×
11Schleswig-Holstein~10K0.87×
12Brandenburg~9K0.64×
13Sachsen~10K0.57×
14Sachsen-Anhalt~6K0.50×
15Thüringen~6K0.49×
16Mecklenburg-Vorpommern~4K0.45×
Fig. 06

Affinity by region

Affinity by region — Jacquemus, Germany
0.45×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jacquemus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jacquemus audience
#·InterestCategoryAffinity×
01FarfetchShopping36.60×
02Monty Python's Life of BrianMovies & TV29.85×
03Mytheresa.comShopping19.14×
04Luxury BagsFashion & Accessoires9.21×
05BalmainFashion & Accessoires8.82×
06PandoraFashion & Accessoires6.85×
07Standup paddleboardingSports6.74×
08Business classTravel & Leisure6.66×
09Net-a-PorterShopping6.37×
10Christian BaleMovies & TV6.18×
11Luxury WatchesFashion & Accessoires5.42×
12FendiFashion & Accessoires5.29×
13Luxury yachtTravel & Leisure4.35×
14Expensive TasteBusiness & Career4.08×
15First class travelTravel & Leisure3.94×
16Designer clothingFashion & Accessoires3.07×
17HermèsFashion & Accessoires3.03×
18BreuningerFashion & Accessoires2.96×
19ZaraShopping2.50×
20Luxury goodsFashion & Accessoires1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jacquemus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jacquemus audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.35×
Luxury OrientationPREMIUM3.13×
Design AffinityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jacquemus audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
PatriotismCONSERVATISM0.92×
Convenience OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jacquemus's target market in Germany?

Jacquemus's target market in Germany covers an estimated 440,862 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jacquemus customers?

63.5% of the Jacquemus audience are female, 36.5% are male, with an average age of 33.1 years.

03

Which brands do Jacquemus fans like most?

Jacquemus fans show strongest brand affinity for Farfetch (36.6×), Monty Python's Life of Brian (29.85×), and Mytheresa.com (19.14×) over the country average.

04

Where do Jacquemus fans live in Germany?

Jacquemus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Jacquemus fans also like?

Beyond Jacquemus itself, the audience over-indexes on Monty Python's Life of Brian (29.85×), Mytheresa.com (19.14×), Business class (6.66×), and Pandora (6.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Jacquemus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jacquemus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →