Mr. Porter Audience in Germany
Mr. Porter has an estimated audience of 268,684 people in Germany. 38.1% are female, 61.9% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Veja Sneakers, Menswear, Maison Margiela, Lanvin (clothing), Polo Ralph Lauren.
The average Mr. Porter fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Veja Sneakers, Menswear, Maison Margiela, with strongest over-indexing on Veja Sneakers (11.67× the country average). Demographically, the Mr. Porter audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Luxury fashion shop
Demographics of Mr. Porter fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 33.1 |
| Estimated audience size | 268,684 |
Audience persona
The typical Mr. Porter fan in Germany is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Veja Sneakers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,193 | 1.1× |
| Bayern | 68,613 | 1.41× |
| Hessen | 39,687 | 1.72× |
| Baden-Württemberg | 39,602 | 0.96× |
| Berlin | 28,950 | 2.14× |
| Niedersachsen | 20,787 | 0.71× |
| Hamburg | 13,846 | 2.02× |
| Rheinland-Pfalz | 12,142 | 0.8× |
| Schleswig-Holstein | 9,251 | 0.85× |
| Sachsen | 8,524 | 0.57× |
| Brandenburg | 6,041 | 0.64× |
| Bremen | 3,480 | 1.34× |
| Thüringen | 3,315 | 0.43× |
| Sachsen-Anhalt | 3,131 | 0.4× |
| Mecklenburg-Vorpommern | 2,775 | 0.48× |
| Saarland | 2,420 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Veja Sneakers | 11.67× | Fashion & Accessoires |
| Menswear | 11.54× | Fashion & Accessoires |
| Maison Margiela | 13.15× | Fashion & Accessoires |
| Lanvin (clothing) | 19.57× | Fashion & Accessoires |
| Polo Ralph Lauren | 10.08× | Fashion & Accessoires |
| Rimowa | 11.67× | Fashion & Accessoires |
| Sports | 1.8× | Sports |
| Home construction | 3.36× | Home & Garden |
| Wallpaper (magazine) | 9.6× | Home & Garden |
| BBC Sport | 24.44× | Sports |
| Vendor | 12.54× | Business & Career |
| Business and industry | 1.51× | Business & Career |
| Suitsupply | 10.86× | Fashion & Accessoires |
| Architecture & Interior Design | 4.67× | Home & Garden |
| Hermès | 2.72× | Fashion & Accessoires |
| Dior Homme | 16.92× | Beauty & Wellness |
| Design | 1.65× | Home & Garden |
| Online shopping | 1.65× | Shopping |
| Clothing | 1.55× | Fashion & Accessoires |
| Property finder | 3.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.03 |
| Luxury Orientation | PREMIUM | 2.43 |
| Quality Awareness | PREMIUM | 2.38 |
| Design Affinity | PREMIUM | 2.26 |
| Sustainability | BALANCE | 1.99 |
| Urban Lifestyle | OPEN | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.3% |
| United States | 22.6% |
| Italy | 8.5% |
See Mr. Porter audiences in other countries
More Luxury fashion shop audiences in Germany
- Net-a-Porter (1,560,466)
- Mytheresa.com (1,185,970)
- Farfetch (752,370)
- SSENSE (274,152)
- Harrods (4,672)
Frequently asked questions
How many fans does Mr. Porter have in Germany?
Mr. Porter has an estimated audience of 268,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mr. Porter fans?
38.1% of Mr. Porter fans are female, 61.9% are male, with an average age of 33.1 years.
Which brands do Mr. Porter fans like most?
Mr. Porter fans show strongest brand affinity for Veja Sneakers (11.67×), Menswear (11.54×), and Maison Margiela (13.15×) over the country average.
Where do Mr. Porter fans live in Germany?
Mr. Porter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,193), Bayern (reach 68,613), and Hessen (reach 39,687). These three regions account for the largest share of the active audience.
What other brands do Mr. Porter fans also like?
Beyond Mr. Porter itself, the audience over-indexes on Menswear (11.54×), Maison Margiela (13.15×), Lanvin (clothing) (19.57×), and Polo Ralph Lauren (10.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mr. Porter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.