Rascasse Audience Intelligence

Mr. Porter Target Market in Germany

A data profile of the people who buy, follow and care about Mr. Porter in Germany — modelled from more than twelve digital signal sources. Mr. Porter has an estimated audience of 297,732 people in Germany.

#4among Luxury fashion shop in Germany#2228among Brand in Germany#410in Shopping

The average Mr. Porter fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Polo Ralph Lauren, Veja Sneakers, Menswear, with strongest over-indexing on Polo Ralph Lauren (10.08× the country average).

Demographically, the Mr. Porter audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mr. Porter fan in Germany is more male, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Polo Ralph Lauren.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Porter profile in Germany.

Audience size
298K
in Germany
Gender
38.1%♀
61.9% male
Age
33.1
average years
Country rank
#17434
Brand in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mr. Porter

38.1% are female, 61.9% are male, average age 33.1.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Mr. Porter audience in Germany
MetricValue
Female38.1%
Male61.9%
Average age33.1
Estimated audience size297,732
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Mr. Porter audience in Germany
Age bracketShare%
16-1933%
20-2926%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Mr. Porter audience comes from Germany.

Worldwide audience distribution share by country for Mr. Porter
CountryShare
United Kingdom24.1%
United States22.5%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Porter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mr. Porter customers by region in Germany
#RegionReachAffinity×
01Berlin~30K2.08×
02Hamburg~10K2.00×
03Hessen~40K1.63×
04Bayern~70K1.40×
05Bremen~3K1.25×
06Nordrhein-Westfalen~70K1.10×
07Baden-Württemberg~40K0.95×
08Schleswig-Holstein~9K0.86×
09Rheinland-Pfalz~10K0.82×
10Saarland~3K0.76×
11Niedersachsen~20K0.71×
12Brandenburg~7K0.71×
13Sachsen~9K0.62×
14Mecklenburg-Vorpommern~4K0.62×
15Thüringen~4K0.58×
16Sachsen-Anhalt~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Mr. Porter, Germany
0.56×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Porter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Porter audience
#·InterestCategoryAffinity×
01Loewe AGTechnology & Electronics34.91×
02BBC SportSports24.44×
03Lanvin (clothing)Fashion & Accessoires19.57×
04Dior HommeBeauty & Wellness16.92×
05Maison MargielaFashion & Accessoires13.15×
06VendorBusiness & Career12.54×
07Veja SneakersFashion & Accessoires11.67×
08RimowaFashion & Accessoires11.67×
09MenswearFashion & Accessoires11.54×
10SuitsupplyFashion & Accessoires10.86×
11Polo Ralph LaurenFashion & Accessoires10.08×
12Wallpaper (magazine)Home & Garden9.60×
13Architecture & Interior DesignHome & Garden4.67×
14Home constructionHome & Garden3.36×
15HermèsFashion & Accessoires2.72×
16SportsSports1.80×
17DesignHome & Garden1.65×
18Online shoppingShopping1.65×
19ClothingFashion & Accessoires1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Porter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mr. Porter audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.37×
Early Adopter MentalityPOWER2.11×
Design AffinityPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mr. Porter audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
SpiritualityBALANCE0.66×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mr. Porter's target market in Germany?

Mr. Porter's target market in Germany covers an estimated 297,732 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mr. Porter customers?

38.1% of the Mr. Porter audience are female, 61.9% are male, with an average age of 33.1 years.

03

Which brands do Mr. Porter fans like most?

Mr. Porter fans show strongest brand affinity for Polo Ralph Lauren (10.08×), Veja Sneakers (11.67×), and Menswear (11.54×) over the country average.

04

Where do Mr. Porter fans live in Germany?

Mr. Porter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mr. Porter fans also like?

Beyond Mr. Porter itself, the audience over-indexes on Veja Sneakers (11.67×), Menswear (11.54×), Maison Margiela (13.15×), and Lanvin (clothing) (19.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion shop audiences in Germany

See Mr. Porter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mr. Porter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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