Rascasse Audience Intelligence

SSENSE Target Market in Germany

A data profile of the people who buy, follow and care about SSENSE in Germany — modelled from more than twelve digital signal sources. SSENSE has an estimated audience of 271,391 people in Germany.

#5among Luxury fashion shop in Germany#2371among Brand in Germany#422in Shopping

The average SSENSE fan in Germany is 27.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Longchamp, Zadig & Voltaire, Mytheresa.com, with strongest over-indexing on Longchamp (21.9× the country average).

Demographically, the SSENSE audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SSENSE fan in Germany is more female, around 27.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Longchamp.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SSENSE profile in Germany.

Audience size
271K
in Germany
Gender
56.4%♀
43.6% male
Age
27.4
average years
Country rank
#18654
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SSENSE

56.4% are female, 43.6% are male, average age 27.4.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for SSENSE audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age27.4
Estimated audience size271,391
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the SSENSE audience in Germany
Age bracketShare%
16-1955%
20-2922%
30-3911%
40-498%
50+4%
Fig. 04

Worldwide distribution

2.2%

of the worldwide SSENSE audience comes from Germany.

Worldwide audience distribution share by country for SSENSE
CountryShare
China29.0%
United States23.8%
Japan10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SSENSE audience in Germany is strongest.

Fig. 05

Top regions by affinity

SSENSE customers by region in Germany
#RegionReachAffinity×
01Berlin~40K3.42×
02Hamburg~9K1.48×
03Hessen~30K1.25×
04Bayern~50K1.15×
05Bremen~3K1.15×
06Baden-Württemberg~30K0.93×
07Nordrhein-Westfalen~50K0.91×
08Saarland~3K0.76×
09Brandenburg~6K0.75×
10Rheinland-Pfalz~10K0.74×
11Schleswig-Holstein~7K0.74×
12Niedersachsen~20K0.73×
13Thüringen~5K0.72×
14Sachsen~9K0.70×
15Mecklenburg-Vorpommern~3K0.63×
16Sachsen-Anhalt~4K0.61×
Fig. 06

Affinity by region

Affinity by region — SSENSE, Germany
0.61×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SSENSE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SSENSE audience
#·InterestCategoryAffinity×
01Zadig & VoltaireFashion & Accessoires23.38×
02LongchampFashion & Accessoires21.90×
03Mytheresa.comShopping13.68×
04Free PeopleFashion & Accessoires10.51×
05Katie HolmesMovies & TV8.65×
06Jimmy ChooFashion & Accessoires7.53×
07AnthropologieShopping6.76×
08Charlotte TilburyBeauty & Wellness6.72×
09Anne HathawayMovies & TV5.93×
10Urban OutfittersShopping5.91×
11ZendayaMovies & TV5.40×
12COSShopping4.90×
13GucciFashion & Accessoires4.68×
14BirkenstockFashion & Accessoires4.28×
15Crossfit TrainingSports4.02×
16PrimarkShopping3.09×
17DeichmannShopping2.40×
18SpotifyInternet & Social Media2.06×
19Harry PotterMovies & TV1.54×
20dB’sMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SSENSE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SSENSE audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.23×
Design AffinityPREMIUM1.57×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SSENSE audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.25×
PatriotismCONSERVATISM0.30×
Family OrientationCONSERVATISM0.37×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SSENSE's target market in Germany?

SSENSE's target market in Germany covers an estimated 271,391 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SSENSE customers?

56.4% of the SSENSE audience are female, 43.6% are male, with an average age of 27.4 years.

03

Which brands do SSENSE fans like most?

SSENSE fans show strongest brand affinity for Longchamp (21.9×), Zadig & Voltaire (23.38×), and Mytheresa.com (13.68×) over the country average.

04

Where do SSENSE fans live in Germany?

SSENSE fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Berlin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do SSENSE fans also like?

Beyond SSENSE itself, the audience over-indexes on Zadig & Voltaire (23.38×), Mytheresa.com (13.68×), dB’s (1.52×), and Urban Outfitters (5.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion shop audiences in Germany

See SSENSE audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SSENSE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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