SSENSE Audience in Germany
SSENSE has an estimated audience of 274,151 people in Germany. 56.4% are female, 43.6% are male, average age 27.4. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Longchamp, Zadig & Voltaire, Mytheresa.com, Euphoria, Urban Outfitters.
The average SSENSE fan in Germany is 27.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Longchamp, Zadig & Voltaire, Mytheresa.com, with strongest over-indexing on Longchamp (21.9× the country average). Demographically, the SSENSE audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Luxury fashion shop
Demographics of SSENSE fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 27.4 |
| Estimated audience size | 274,151 |
Audience persona
The typical SSENSE fan in Germany is more female, around 27.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Longchamp.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,160 | 0.95× |
| Bayern | 52,573 | 1.19× |
| Berlin | 42,869 | 3.5× |
| Baden-Württemberg | 35,196 | 0.94× |
| Hessen | 26,741 | 1.28× |
| Niedersachsen | 19,094 | 0.72× |
| Rheinland-Pfalz | 9,977 | 0.73× |
| Hamburg | 9,447 | 1.52× |
| Sachsen | 8,667 | 0.64× |
| Schleswig-Holstein | 6,658 | 0.68× |
| Brandenburg | 5,783 | 0.68× |
| Sachsen-Anhalt | 3,265 | 0.46× |
| Thüringen | 3,249 | 0.47× |
| Bremen | 2,817 | 1.2× |
| Mecklenburg-Vorpommern | 2,217 | 0.42× |
| Saarland | 2,077 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Longchamp | 21.9× | Fashion & Accessoires |
| Zadig & Voltaire | 23.38× | Fashion & Accessoires |
| Mytheresa.com | 13.68× | Shopping |
| Euphoria | 3.42× | Movies & TV |
| Urban Outfitters | 5.91× | Shopping |
| Gucci | 4.68× | Fashion & Accessoires |
| Charlotte Tilbury | 6.72× | Beauty & Wellness |
| Primark | 3.09× | Shopping |
| COS | 4.9× | Shopping |
| Free People | 10.51× | Fashion & Accessoires |
| Deichmann | 2.4× | Shopping |
| Spotify | 2.06× | Internet & Social Media |
| Birkenstock | 4.28× | Fashion & Accessoires |
| Anne Hathaway | 5.93× | Movies & TV |
| Katie Holmes | 8.65× | Movies & TV |
| Harry Potter | 1.54× | Movies & TV |
| Anthropologie | 6.76× | Shopping |
| Crossfit Training | 4.02× | Sports |
| Jimmy Choo | 7.53× | Fashion & Accessoires |
| Underground hip hop | 3.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.27 |
| Sustainability | BALANCE | 1.96 |
| Career Orientation | POWER | 1.89 |
| Design Affinity | PREMIUM | 1.82 |
| Creativity | OPEN | 1.74 |
| Luxury Orientation | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 28.6% |
| United States | 24.7% |
| Japan | 10.0% |
See SSENSE audiences in other countries
More Luxury fashion shop audiences in Germany
- Net-a-Porter (1,560,466)
- Mytheresa.com (1,185,970)
- Farfetch (752,370)
- Mr. Porter (303,230)
- Harrods (4,672)
Frequently asked questions
How many fans does SSENSE have in Germany?
SSENSE has an estimated audience of 274,151 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SSENSE fans?
56.4% of SSENSE fans are female, 43.6% are male, with an average age of 27.4 years.
Which brands do SSENSE fans like most?
SSENSE fans show strongest brand affinity for Longchamp (21.9×), Zadig & Voltaire (23.38×), and Mytheresa.com (13.68×) over the country average.
Where do SSENSE fans live in Germany?
SSENSE fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,160), Bayern (reach 52,573), and Berlin (reach 42,869). These three regions account for the largest share of the active audience.
What other brands do SSENSE fans also like?
Beyond SSENSE itself, the audience over-indexes on Zadig & Voltaire (23.38×), Mytheresa.com (13.68×), Euphoria (3.42×), and Urban Outfitters (5.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SSENSE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.