Rascasse Audience Intelligence

Aimé Leon Dore Target Market in Germany

A data profile of the people who buy, follow and care about Aimé Leon Dore in Germany — modelled from more than twelve digital signal sources. Aimé Leon Dore has an estimated audience of 109,771 people in Germany.

#66among Luxury fashion in Germany#4030among Brand in Germany#1315in Fashion & Accessoires

The average Aimé Leon Dore fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Farfetch, Monty Python's Life of Brian, Mytheresa.com, with strongest over-indexing on Farfetch (102.18× the country average).

Demographically, the Aimé Leon Dore audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aimé Leon Dore fan in Germany is balanced, around 33.2 years old, with strong Design Affinity tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aimé Leon Dore profile in Germany.

Audience size
110K
in Germany
Gender
52.1%♀
47.9% male
Age
33.2
average years
Country rank
#32852
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aimé Leon Dore

52.1% are female, 47.9% are male, average age 33.2.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Aimé Leon Dore audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age33.2
Estimated audience size109,771
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Aimé Leon Dore audience in Germany
Age bracketShare%
16-1933%
20-2925%
30-3919%
40-4916%
50+8%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Aimé Leon Dore audience comes from Germany.

Worldwide audience distribution share by country for Aimé Leon Dore
CountryShare
United States47.7%
United Kingdom14.8%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aimé Leon Dore audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aimé Leon Dore customers by region in Germany
#RegionReachAffinity×
01Hamburg~5K2.12×
02Berlin~9K1.94×
03Bayern~20K1.35×
04Hessen~10K1.29×
05Nordrhein-Westfalen~30K1.19×
06Baden-Württemberg~20K1.16×
07Bremen<1K0.96×
08Schleswig-Holstein~4K0.95×
09Saarland~1K0.91×
10Rheinland-Pfalz~5K0.85×
11Niedersachsen~8K0.80×
12Brandenburg~3K0.78×
13Mecklenburg-Vorpommern~2K0.77×
14Thüringen~2K0.76×
15Sachsen-Anhalt~2K0.74×
16Sachsen~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Aimé Leon Dore, Germany
0.69×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aimé Leon Dore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aimé Leon Dore audience
#·InterestCategoryAffinity×
01FarfetchShopping102.18×
02Monty Python's Life of BrianMovies & TV63.27×
03Mytheresa.comShopping25.02×
04Dries van NotenFashion & Accessoires23.28×
05Superbad (film)Movies & TV20.00×
06Christian BaleMovies & TV17.21×
07Katie HolmesMovies & TV14.74×
08BoulangerShopping14.11×
09SuitsupplyFashion & Accessoires12.59×
10FIFA Club World CupSports12.44×
11Gary OldmanMovies & TV11.81×
12Maison MargielaFashion & Accessoires11.42×
13Victoria BeckhamFashion & Accessoires11.20×
14RimowaFashion & Accessoires10.68×
15BalmainFashion & Accessoires10.43×
16AdobeTechnology & Electronics9.87×
17Alexandra DaddarioMovies & TV8.43×
18BreuningerFashion & Accessoires3.98×
19HermèsFashion & Accessoires3.24×
20Instant messagingInternet & Social Media3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aimé Leon Dore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aimé Leon Dore audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.40×
Early Adopter MentalityPOWER2.27×
Luxury OrientationPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aimé Leon Dore audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.79×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aimé Leon Dore's target market in Germany?

Aimé Leon Dore's target market in Germany covers an estimated 109,771 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aimé Leon Dore customers?

52.1% of the Aimé Leon Dore audience are female, 47.9% are male, with an average age of 33.2 years.

03

Which brands do Aimé Leon Dore fans like most?

Aimé Leon Dore fans show strongest brand affinity for Farfetch (102.18×), Monty Python's Life of Brian (63.27×), and Mytheresa.com (25.02×) over the country average.

04

Where do Aimé Leon Dore fans live in Germany?

Aimé Leon Dore fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Bayern (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Aimé Leon Dore fans also like?

Beyond Aimé Leon Dore itself, the audience over-indexes on Monty Python's Life of Brian (63.27×), Mytheresa.com (25.02×), Christian Bale (17.21×), and Katie Holmes (14.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Aimé Leon Dore audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aimé Leon Dore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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